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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Azwani Aulia
Universitas Adiwangsa Jambi
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Peningkatan Daya Saing Telur Gabus Almetta Jambi Melalui Inovasi Kemasan, Digital Marketing, dan Keuangan: Pengabdian Liona Efrina. S; Evrina Evrina; Ikke Yamalia; Eka Maryatni; Fery Purnama; Azwani Aulia; Bella Hartati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5121

Abstract

Almetta Egg Strips Micro, Small and Medium Enterprises (UMK) is a home industry established in 2011 in Jambi City, owned by Mrs. Dewi Safrida, with 11 employees in production, packaging, and marketing. The products produced include egg strips, various chips, and rempeyek, which have been marketed in local stores, but have not yet entered modern retail due to limited packaging and financial records. An initial survey identified three main problems: conventional marketing, low literacy and technology-based financial records, and limited production equipment. This PKM activity aims to increase the competitiveness of MSEs by strengthening digital marketing, financial management, and modernizing production equipment. The program was implemented for eight months in a participatory manner by lecturers and students of Adiwangsa University Jambi through digital marketing and e-commerce training, digital financial application assistance, online store development, and the provision of production equipment. Activity outputs included redesigning packaging according to modern retail standards, implementing the SIApik application, preparing simple financial reports, and activating social media and online stores. As a result, partners have implemented digital financial recording, online marketing has begun to develop, and production efficiency and quality have increased, so that MSEs have become more modern, efficient, and adaptive to the digital economy and support the achievement of SDGs, KPIs, and the vision of Adiwangsa University Jambi.
ANALISIS KEPATUHAN DAN PEMAHAMAN PAJAK PELAKU UMKM BERDASARKAN PP NO. 55 TAHUN 2022 PADA UMKM KOPI SINGGALANG KOTA SUNGAI PENUH Pebtri Algazi; Azwani Aulia; Vera Amalia
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Publish
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.16019

Abstract

Mikro, Small, and medium Enterprises (MSMEs) are a type of business that has proven to be able to contribute and play a role in economic growth, both in developed and developing countries. Factors that influence the failure of MSMEs are none other than the lack of good business management, not conducting routine supervision in operations. Furthermore, many business actors still do not understand government regulations related to taxation, especially MSMEs such as the Singgalang Coffee MSMe in Sungai Penuh City. In this case, the government must move to intensify inclusive socialization throughout Indonesia. This aims to help business actors understand and knowledge related to tax regulations, especially in PP No. 55 Of 2022 and related to the Final Income Tax Rate Of 0,5%. The data used in this study is Qualitative data, namely descriptive data that focuses on the quality, nature, or category of an object, such as interview narratives, observation transcripts, documentation, and also subjective opinions. In this study, the author aims to determine the understanding and knowledge of MSMEs, particularly Singgalang Coffee MSMEs in Sungai Penuh City, regarding government regulation PP. No. 55 Of 2022 and the 0,5% Final Income Tax Rate.
Co-Authors Eka Maryatni Evrina Fery Purnama, Fery Hartati Hartati Ikke Yamalia Liona Efrina S Pebtri Algazi Vera Amalia