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All Journal Center of Knowledge Fundamental and Applied Management Journal
Yudistira Abdi
Institut Syekh Abdul Halim Hasan Binjai, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Peningkatan Kapasitas Masyarakat dalam Mengelola Media Sosial Untuk Mendukung Pariwisata Berkelanjutan di Desa Bukit Lawang Kecamatan Bahorok Abdul Halim Nst; Hendra Hendra; San Putra; Hadi Gunawan; Yudistira Abdi; Andriana Alnazhira Chandra
Center of Knowledge : Jurnal Pendidikan Dan Pengabdian Masyarakat Volume 5 Nomor 2 Agustus 2025
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/cok.v5i2.2865

Abstract

Desa Bukit Lawang, Kecamatan Bahorok, merupakan destinasi ekowisata unggulan yang memiliki potensi alam, budaya, dan konservasi orangutan, namun promosi pariwisata belum optimal karena keterbatasan kapasitas digital masyarakat. Kegiatan pengabdian ini bertujuan meningkatkan keterampilan masyarakat dalam mengelola media sosial guna mendukung pariwisata berkelanjutan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan model Participatory Action Research (PAR) yang melibatkan 50 peserta dari Pokdarwis, pelaku usaha wisata, pemuda, dan perangkat desa yang dipilih secara purposive. Kegiatan meliputi identifikasi masalah, pelatihan pengelolaan media sosial, pendampingan pembuatan konten, serta evaluasi melalui observasi, wawancara, dan dokumentasi. Hasil menunjukkan media sosial berperan strategis dalam memperluas promosi, meningkatkan interaksi dengan wisatawan, dan memperkuat branding desa. Tantangan utama adalah keterbatasan keterampilan teknis, kurangnya konsistensi unggahan, dan minimnya pemahaman etika digital. Strategi optimal berupa kombinasi pelatihan, pendampingan, dan kolaborasi komunitas yang terbukti meningkatkan keterampilan sekaligus partisipasi masyarakat. Novelty penelitian ini terletak pada integrasi konsep pariwisata berkelanjutan dengan strategi promosi digital berbasis komunitas, sehingga masyarakat berperan aktif sebagai subjek dalam pengelolaan identitas digital destinasi. Model ini dapat direplikasi di desa wisata lain sebagai praktik pemberdayaan digital untuk mendukung pariwisata berkelanjutan.
The Effect of Financial Literacy and Risk Perception on Investment Intention in the Islamic Capital Market: Evidence from Islamic Economics Student Nurul Hasanah Syah; Rizky Fatmawati; Yudistira Abdi; Emilia Embun Sari; Zunaida Riska
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i3.1089

Abstract

This study aims to analyze the influence of financial literacy and risk perception on students' intention in investing in the Islamic capital market. This research uses a quantitative approach with primary data obtained through the distribution of online questionnaires using a Likert scale. The sampling technique used is non-probability sampling with a purposive sampling method. Data analysis is performed using classical assumption tests, multiple linear regression, and hypothesis testing using SPSS version 25. The results show that financial literacy has a significant partial effect on students' investment intention in the Islamic capital market. On the other hand, risk perception does not have a significant effect on investment intention. However, simultaneously, financial literacy and risk perception have an effect on investment intention. The results of the multiple linear regression analysis indicate that financial literacy and risk perception simultaneously have a statistically significant effect on students' intention in investing in the Islamic capital market. The simultaneous significance (F) test produced a calculated F-value of 113.910, which is substantially higher than the critical F-value of 3.17, with a significance value of 0.000 (p < 0.05). These findings demonstrate that financial literacy and risk perception jointly influence students' investment intention. Furthermore, the coefficient of determination (R²) is 0.808, indicating that 80.8% of the variation in students' investment intention is explained by financial literacy and risk perception, while the remaining 19.2% is attributable to other variables not included in this study.
Co-Authors Abdul Halim Nst Andriana Alnazhira Chandra Emilia Embun Sari Hadi Gunawan Hendra Hendra Nurul Hasanah Syah Rizky Fatmawati San Putra Zunaida Riska