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All Journal Agro Tatanen Jurnal Pengabdian Nasional (JPN) Indonesia
Wini Fetia Wardhani
Universitas Bale Bandung
Agriculture, Biological Sciences & Forestry Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Akselerasi Daya Saing Produk Lokal Melalui Transformasi Visual Produk UMKM Menggunakan Teknologi AI Mohammad Bayu Anggara; Wini Fetia Wardhani; Inka Aqila Nurfalqi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1821

Abstract

Limited capability of Micro, Small, and Medium Enterprises (MSMEs) in producing appealing promotional visuals remains a major challenge in advancing local product competitiveness within the digital marketing environment. This issue is generally associated with inadequate visual design skills and restricted access to supporting technologies. This community service program aimed to improve the understanding and practical skills of MSME actors in Bandung Regency in the use of Artificial Intelligence (AI) technology as a supporting tool for creating promotional visual content. The program was conducted using a participatory approach through a seminar and workshop held on January 31, 2026, attended by 17 MSME participants. The learning methods combined lectures, group discussions, hands-on practice, and mentoring sessions. Program evaluation was carried out using pre-test and post-test instruments, accompanied by a participant satisfaction survey. The evaluation results indicated an increase in participants' understanding by 16.2%, rising from 78.7% in the pre-test to 94.9% in the post-test. Beyond cognitive improvement, the satisfaction survey results showed that most participants rated the program very positively, with average scores exceeding 4.5 on a 5-point Likert scale for material relevance, clarity of delivery, and overall program benefits. Participants were also able to produce tangible outputs in the form of AI-assisted promotional visuals, including product photographs, poster designs, and digital promotional content. These findings indicate that the application of AI technology in promotional visual training for MSMEs is effective in building business actors' capacities while achieving a high level of participant satisfaction
ANALISIS STRATEGI KEUNGGULAN BERSAING DAN BRAND IMAGE DENGAN PENDEKATAN FIVE FORCES PORTER DI RUMAH MAKAN RIUNG PANYAUNGAN Kundratr; Lily Sumarti; Wini Fetia Wardhani; Rimelke Rahmadia Febryane; Burhanudin; N Diana Octaviani
AGRO TATANEN | Jurnal Ilmiah Pertanian Vol. 7 No. 1 (2025): AGRO TATANEN Edisi Januari 2025 | Jurnal Ilmiah Pertanian
Publisher : Program Studi Agroteknologi Faperta UNIBBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55222/agrotatanen.v7i1.1538

Abstract

This study aims to analyze the strategies employed by Riung Panyaungan, a pioneer of Sundanese cuisine in Bandung Regency, established in 1997. The primary focus is to identify existing strategies, evaluate their effectiveness, and provide strategic recommendations to enhance competitive advantage. The methods used include Porter’s Five Forces and Brand Image analysis with a Likert scale. The results indicate that Riung Panyaungan employs a brand identity and marketing-focused strategy, which has proven effective in maintaining operational efficiency and business resilience. The recommended strategy is differentiation to strengthen competitive advantage and sustain its position in the culinary market. Keywords: Riung Panyaungan, differentiation strategy, Porter’s Five Forces, Brand Image, competitive advantage
Co-Authors Burhanudin Inka Aqila Nurfalqi Kundratr Lily Sumarti Mohammad Bayu Anggara N Diana Octaviani Rimelke Rahmadia Febryane