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ANALISIS PROSPEK PENGEMBANGAN USAHATANI JERUK SIAM BERDASARKAN KELAYAKAN USAHA DI KECAMATAN SAMARANG KABUPATEN GARUT Burhanudin; Kundrat
AGRO TATANEN | Jurnal Ilmiah Pertanian Vol. 3 No. 1 (2021): AGRO TATANEN Edisi JANUARI 2021| Jurnal Ilmiah Pertanian
Publisher : Program Studi Agroteknologi Faperta UNIBBA

The prospect of siam oranges (Citrus nobilis var.Microcarva Hoslk) farming development in subdistrict of Samarang, the district of Garut. The objectives of this study is to evaluate : (1) basic of farmer’s consideration in developing their siam oranges farming business, (2) prospect of siam orange farming business development from the view points its investment feasibility aspects, and prospect of siam orange farming business development from the view points of its strength, weaknesess, opportunities and threat. A survey was conducted in this study with a sample consisted of 63 farmers respondent which sorted out through two stage cluster random sampling technique The result of this study indicated that : The Price of orange was mainly considered in developing siam orang in the subdistrict of Samarang. Siam Orange farming business in this subdistrict was profitable as indicated by its Net Present Value (NPV): Rp.209.975.657,81, Benefit cost ratio (B/C) ; 1,63 and Internal Rate of Return (IRR) : 28,83%. Payback periods was reached with the period of 5 years and 7 mounths after planting. Sensitivity analysis indicated that siam orange business still profitable, despite the increase in production costs and a 10% decrease in benefits to the assumption of delay years. SWOT analysis indicated that siam orange farming business in this subdistrict was on the Strength – Opportunity quadrant which mean that this business should be optimally encourged to enter the market.

Analisis Pendapatan Usahatani Mentimun (Cucumis sativus L) di Desa Sukaharja Kecamatan TelukJambe Kabupaten Karawang : Bahasa Indonesia Kundratr; Burhanudin; Teguh Sutrisno
AGRO TATANEN | Jurnal Ilmiah Pertanian Vol. 5 No. 1 (2023): AGRO TATANEN Edisi Januari 2023 | Jurnal Ilmiah Pertanian
Publisher : Program Studi Agroteknologi Faperta UNIBBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55222/agrotatanen.v5i1.983

Mentimun merupakan salah satu tanamam holtikultura yang sangat berpontensi untuk dikembangkan di Indonesia Tanaman mentimun di Indonesia ditanam di dataran rendah. Daerah penyebaran yang menjadi pusat pertanaman mentimun adalah Provinsi Jawa Barat, daerah Istimewa Aceh, Bengkulu, Jawa Timur dan JawaTengah. Mentimun adalah salah satu sayuran buah yang banyak dikonsumsi segar oleh masyarakat Indonesia. Mentimun merupakan salah satu jenis sayuran buah yang sangat potensial dikembangkan untuk memenuhi kebutuhan masyarakat yang semakin meningkat pada tahun-tahun mendatang. Dengan melihat potensi pada buah mentimun, maka pengembangan mentimun memiliki peluang bisnis yang sangat cerah. Penelitian ini dilaksanakan di Desa Sukaharja Kecamatan TelukJambe Kabupaten karawang dengan tujuan untuk mengetahui tingkat biaya, penerimaan, pendapatan, dan keuntungan usahatani mentimun. Penelitian dilaksanakan mulai dari bulan Januari 2022 sampai dengan bulan Maret 2022. Populasi Petani mentimun di Desa Sukarja Kecamatan Teluk Jambe Kabupaten Karawang adalah 21 petani . Metode pengambilan sampel pada penelitian ini menggunakan metode sensus dengan alasan jumlah populasi lebih kecil atau kurang dari 100 maka semua populasi diambil semuanya sebagai sampel, sehingga jumlah sampel dalam penelitian ini berjumlah 21 orang petani mentimun. Metode pengambilan data diperoleh dari data primer dan data skunder. Data primer diperoleh dari wawancara langsung dengan petani mentimun. Data sekunder diperoleh dari berbagai sumber, seperti jurnal, internet, skripsi, dan data dari instansi pemerintah. Metode analisis data menggunakan analisis biaya, penerimaaan, pendapatan , R/C ratio dan BEP Hasil penelitian menunjukkan rata-rata biaya usahatani mentimun Rp 1.377.693,9 penerimaan usahatani mentimun Rp 1.894.636; pendapatan usahatani mentimun Rp 516.942; nilai R/C rasio adalah 1,60 dan BEP harga sebesar Rp.2.439/kg. Kata kunci : Usahatani, Mentimun , Biaya dan Pendapatan

Analisis kelayakan finansial usahatani manggis di Desa Sagalaherang, Kecamatan Sagalaherang, Kabupaten Subang Rimelke Rahmadea Febryane; Kundrat; Lily Sumarti; Burhanudin
Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Vol. 13 No. 1 (2025): Juni
Publisher : Fakultas Pertanian Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/agrivet.v13i1.13812

Subang is one of the mangosteen production centers in West Java Province that conducts export activities. Laksana Barokah Farmer Group is a group that exports mangosteen even though farmers feel that the return on investment in mangosteen farming is uncertain. The purpose of this study was to determine the feasibility of mangosteen farming carried out by a farmer in the Laksana Barokah Farmer Group, Sagalaherang Village, Sagalaherang District, Subang Regency, and to determine the profit and payback period of mangosteen farmers. The research method used is the case study method, which determines the location and sample intentionally (purposive). The respondents selected were 1 farmer which has an existing mangosteen plant aged 30 years and a land area of 2 hectares. Data collection methods were carried out through observation, direct interviews, and literature studies. The results of the analysis show that mangosteen farming activities carried out by farmers in the Laksana Barokah Farmer Group in Sagalaherang Village are feasible to run and develop with the value of investment criteria, namely, R / C Ratio of 4.59; Net B/C Ratio of 12.04; Net Present Value (NPV) of Rp. 363,227,997; Internal Rate of Return (IRR) of 10%; and Payback Period (PP) for 9.04 years. What needs to be improved by other farmers in this area is to improve the production system through the application of Good Agricultural Practice (GAP) and renewing land certification every 2 years so that the selling value of mangosteen increases.

ANALISIS STRATEGI KEUNGGULAN BERSAING DAN BRAND IMAGE DENGAN PENDEKATAN FIVE FORCES PORTER DI RUMAH MAKAN RIUNG PANYAUNGAN Kundratr; Lily Sumarti; Wini Fetia Wardhani; Rimelke Rahmadia Febryane; Burhanudin; N Diana Octaviani
AGRO TATANEN | Jurnal Ilmiah Pertanian Vol. 7 No. 1 (2025): AGRO TATANEN Edisi Januari 2025 | Jurnal Ilmiah Pertanian
Publisher : Program Studi Agroteknologi Faperta UNIBBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55222/agrotatanen.v7i1.1538

This study aims to analyze the strategies employed by Riung Panyaungan, a pioneer of Sundanese cuisine in Bandung Regency, established in 1997. The primary focus is to identify existing strategies, evaluate their effectiveness, and provide strategic recommendations to enhance competitive advantage. The methods used include Porter’s Five Forces and Brand Image analysis with a Likert scale. The results indicate that Riung Panyaungan employs a brand identity and marketing-focused strategy, which has proven effective in maintaining operational efficiency and business resilience. The recommended strategy is differentiation to strengthen competitive advantage and sustain its position in the culinary market. Keywords: Riung Panyaungan, differentiation strategy, Porter’s Five Forces, Brand Image, competitive advantage

FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PEMBELIAN DAGING AYAM BROILER: (Studi Kasus di Desa Tarajusari Kecamatan Banjaran Kabupaten Bandung) Lily Soemarti; Wini Fetia Wardhiani; Burhanudin; Adi Setia Purwanto
AGRIBIBA Vol 1 No 1 (2025): Jurnal Ekonomi Pertanian Agribiba Edisi Juli 2025
Publisher : Program Studi Agribisnis Universitas Bale Bandung

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The consumption of chicken meat, which continues to increase rapidly compared to beef and mutton, opens up business opportunities in this sector. The coronavirus pandemic in early 2020 and massive layoffs have made people think about increasing their income by opening UMKM (Usaha Mikro Kecil Menengah). One of the UMKM run by traders in Tarajusari Village, Banjaran Subdistrict, Bandung Regency is selling broiler meat at kiosks/carts in front of their houses.This study aims to determine the factors that influence consumer behavior in purchasing broiler chicken meat in Tarajusari Village, Banjaran District, Bandung Regency. The research location was chosen purposively (intentionally) in Tarjusari Village, Banjaran District, Bandung Regency. The data collection method is obtained from primary and secondary data. Primary data were obtained from direct interviews with broiler chicken consumers with the help of questionnaires. Secondary data were obtained from various sources (books, scientific journals, internet, theses, and data from government agencies). The data analysis method used regression analysis and fishbein multi-attribute analysis using SPSS version 25. The analysis showed that the factors that influence consumer behavior in purchasing broiler chicken meat are price, location, income, number of family members and meat quality. Broiler meat prices, location, and income have a significant effect with a confidence level of 95%. Consumer attitudes towards broiler chicken meat attributes are in the "Good" or "Positive" category.

STRATEGI PENINGKATAN PENDAPATAN PETANI LABUSIAM (SechiumEdule) DI DESA SUKAMULYA KECAMATAN TALEGONG KABUPATEN GARUT Lily Sumarty; Kundrat; Burhanudin; Desta Nurul Putra
AGRIBIBA Vol 2 No 1 (2026): Jurnal Ekonomi Pertanian Agribiba Edisi Januari 2026
Publisher : Program Studi Agribisnis Universitas Bale Bandung

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Chayote cultivation is one of the income sources for farmers in addition to other farming activities. However, the income obtained from chayote farming is still relatively low; therefore, appropriate strategies are required to increase income and improve farmers’ welfare. This study aims to formulate strategies to increase income from chayote cultivation. The sampling technique used was purposive sampling with a saturated sampling (census) approach, involving all chayote farmers in Sukamulya Village, Talegong District, Garut Regency. The data consisted of primary and secondary data. Data analysis was conducted using the SWOT analysis method. The results show that the IFAS matrix is dominated by strength factors with a score of 2.49, while weakness factors scored 1.20, resulting in a difference of 1.29. Meanwhile, the EFAS matrix is dominated by opportunity factors with a score of 2.31, compared to threat factors with a score of 1.90, resulting in a difference of 0.41. Based on the SWOT analysis, the appropriate strategy for chayote farming is an aggressive strategy located in Quadrant I. This SO strategy focuses on utilizing existing strengths and exploiting available opportunities to increase farmers’ income.

LITERATUR REVIEW : PENGARUH ETIKA BISNIS TERHADAP KEPERCAYAAN KONSUMEN UMKM Rimelke Rahmadea Febryane; Burhanudin; Erfan; Zacky Abdillah Ashari
AGRIBIBA Vol 2 No 1 (2026): Jurnal Ekonomi Pertanian Agribiba Edisi Januari 2026
Publisher : Program Studi Agribisnis Universitas Bale Bandung

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This study aims to examine the influence of digital marketing business ethics on consumer trust in Micro, Small, and Medium Enterprises (MSMEs) through a systematic literature review. In the digital era, MSMEs increasingly face challenges in building consumer trust due to limited direct interaction with consumers. This study applies a systematic literature review method by analyzing 12 reputable journals published between 2020 and 2025, sourced from Google Scholar, Garuda, Scopus, and Science Direct databases. The inclusion criteria focus on journals accredited by Sinta 1–2 and indexed by Scopus that specifically discuss digital marketing business ethics and consumer trust within the MSME context. The findings indicate that ethical practices in digital marketing—encompassing honesty, transparency, fairness, autonomy, and moral integrity—have a significant positive impact on consumer trust in MSMEs. Five key dimensions are identified as critical drivers of trust: (1) honesty in product information, (2) transparency in pricing and business policies, (3) protection of consumer data, (4) responsiveness in digital communication, and (5) consistency in service delivery.

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