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All Journal Jurnal Pengabdian Masyarakat IPTEK Jurnal Pengabdian Nasional (JPN) Indonesia
Fatin Fadila
Universitas Tiga Serangkai
Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Knowledge Aspiring Entrepreneur dan Digitalisasi Pemasaran bagi Pendidik di Lingkungan SMK Andri Veno; Bella Febrianti; Fatin Fadila; Yuliana Subastine
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i2.1882

Abstract

This study evaluates the effectiveness of a digital marketing workshop for educators at SMKN 1 Kaliwungu in improving participants' knowledge, skills, and satisfaction. The workshop employed a participatory approach, combining instruction, discussion, and practical exercises related to the use of digital media for marketing school products. The research subjects consisted of 24 educators, with data collected through pre- and post-tests. Descriptive analysis showed a significant increase in all indicators, particularly the use of social media, the creation of promotional content, and the selection of digital platforms. The average pretest score of 56.3 increased to 4.2 on a 1–5 Likert scale. Participants reported being very satisfied with the materials and presenters, affirming the effectiveness of the Knowledge Aspiring Entrepreneur (KAE) approach in strengthening teachers' digital literacy. These findings indicate that the digital marketing workshop for educators at SMKN 1 Kaliwungu has proven effective in enhancing participants' knowledge, skills, and satisfaction regarding the concepts and practices of digital marketing. Following the workshop, there was a significant improvement across all indicators, particularly in the use of social media for promoting school products. The participatory training approach—which combined instruction, discussion, and hands-on exercises—was effective in improving teachers' digital literacy and skills. Participants expressed high satisfaction with the materials and presenters, confirming that the Knowledge Aspiring Entrepreneur (KAE) strategy effectively helps educators adopt digital marketing with confidence. It is hoped that this capacity-building initiative can be implemented sustainably to promote the school's creative products while enriching entrepreneurship teaching materials for students.
Transformasi Ekonomi Desa melalui Digital Marketing Pemuda Pelopor Desa Banyuanyar Kabupaten Boyolali Sutanto; Retno Tri Vulandari; Intan Rofiah; Fatin Fadila; Rahmatika; Amin Sulistiyowati
Jurnal Pengabdian Masyarakat IPTEK Vol. 6 No. 1 (2026): Edisi Januari 2026
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/abdi.v6i1.12230

Abstract

Pemanfaatan digital marketing di kalangan pemuda desa masih terbatas karena kurangnya pengetahuan dan keterampilan dalam branding serta pengelolaan media sosial. Padahal, Desa Banyuanyar, Kabupaten Boyolali memiliki potensi usaha lokal yang dapat berkembang melalui pemasaran digital yang tepat. Oleh karena itu, program pengabdian ini penting untuk meningkatkan kapasitas pemuda pelopor dalam mengoptimalkan strategi pemasaran digital guna mendukung pengembangan ekonomi desa secara berkelanjutan. Program pengabdian dilaksanakan melalui empat tahap: (1) Identifikasi Permasalahan melalui survei awal untuk mengetahui kendala peserta; (2) Pelatihan dan Workshop tentang konsep digital marketing, branding, strategi media sosial, dan penggunaan marketplace; (3) Pendampingan dan Implementasi strategi pada usaha masing-masing peserta; serta (4) Evaluasi Hasil untuk mengukur dampak program. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman digital marketing, pengelolaan akun bisnis digital, dan kenaikan omzet pada beberapa usaha peserta. Terbentuk pula komunitas digital marketing lokal untuk mendukung keberlanjutan program. Dengan demikian, kegiatan ini terbukti efektif dalam memberdayakan pemuda pelopor melalui penerapan strategi pemasaran digital yang tepat, sekaligus memperkuat pengembangan ekonomi desa.
Co-Authors Amin Sulistiyowati andri veno Bella Febrianti Intan Rofiah Rahmatika Retno Tri Vulandari Sutanto Sutanto Yuliana Subastine