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All Journal Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan ANTHOR: Education and Learning Journal
Dedi Hermon
Universitas Negeri Padang, Indonesia
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Strategic Role of the Petronas Twin Towers in Strengthening Malaysia’s International Tourism Image M. Fhadil Alfharizi; Syafri Anwar; Dedi Hermon; Febriandi
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 1 (2026): April
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i1.2778

Abstract

This study aims to evaluate the strategic role of the Petronas Twin Towers as an international tourism symbol of Malaysia by analyzing their contribution to nation branding and competitiveness in the face of global competition dynamics. The research method used is descriptive qualitative with a single case study approach, utilizing primary data from field observations and secondary data from corporate reports. Data analysis was conducted using a SWOT analysis integrated with Internal Factors Analysis Summary (IFAS) and External Factors Analysis Summary (EFAS) matrices to determine the strategic position of the destination. The results indicate that the Petronas Twin Towers possess a strong competitive advantage, with internal strengths (score 2.25) outweighing weaknesses (score 1.60) and external opportunities (score 1.97) exceeding threats (score 1.45). The strategic analysis places the destination in Quadrant I (Aggressive Strategy), driven by its status as a global visual icon and the successful implementation of the Green Building Index (GBI) Gold certification. Consequently, the study recommends an aggressive growth strategy focused on strengthening brand equity to capture new markets specifically Middle Eastern and Gen-Z travelers and developing "Eco-Edutourism" programs that leverage the building’s sustainability features.
Strategi Guru dalam Mengintegrasikan Literasi Lingkungan pada Pembelajaran Geografi Materi Mitigasi Kebencanaan Aisyah Ajad; Bayu Wijayanto; Dedi Hermon; Deded Chandra
ANTHOR: Education and Learning Journal Vol 5 No 4 (2026): Anthor 2026
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/anthor.v5i4.1198

Abstract

Penelitian ini bertujuan untuk mendeskripsikan implementasi pembelajaran berbasis lingkungan dalam mengembangkan literasi lingkungan siswa pada materi mitigasi kebencanaan. Penelitian menggunakan pendekatan kualitatif deskriptif yang dilaksanakan pada 30 siswa kelas XI SMA Persiapan Negeri Bangko Pusako selama dua kali pertemuan. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis melalui tahap reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pembelajaran berbasis lingkungan mendorong siswa mengidentifikasi permasalahan lingkungan, menganalisis potensi risiko bencana, berdiskusi, merumuskan tindakan mitigasi, serta menunjukkan kepedulian terhadap lingkungan. Pembelajaran juga meningkatkan keterlibatan siswa dalam proses pengamatan, diskusi, presentasi, dan refleksi. Dengan demikian, pembelajaran berbasis lingkungan dapat menjadi alternatif pembelajaran Geografi yang kontekstual untuk mengembangkan literasi lingkungan dan kesadaran mitigasi kebencanaan siswa.
Co-Authors Aisyah Ajad Bayu Wijayanto Deded Chandra Febriandi M. Fhadil Alfharizi Syafri Anwar