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All Journal Indonesian Journal of Islamic Economics and Finance
Nurintan Siregar
Sekolah Tinggi Agama Islam Negeri Mandailing Natal
Economics, Econometrics & Finance Social Sciences

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Empirical Study on the Factors Influencing Muslim Consumers' Decision-Making in Choosing Halal Products in Indonesia Rizka Ar Rahmah; Erni Yusnita Siregar; Nurintan Siregar
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 2 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i2.8817

Abstract

This study aims to analyze the factors influencing Muslim consumers' decisions in choosing halal products in Indonesia. With increasing awareness of the importance of halal products, this study examines the influence of religious awareness, halal label perception, social and cultural influences, product quality, price, and the role of social media on halal product purchasing decisions. Data were collected through questionnaires distributed to 200 respondents, as well as in-depth interviews with consumers. Data analysis was conducted using multiple linear regression to examine the relationship between independent variables and purchasing decisions, and a moderation test to examine the role of social influence as a moderating variable in the relationship between religious awareness and purchasing decisions. The results showed that religious awareness, halal label perception, social and cultural influences, and product quality significantly influenced purchasing decisions for halal products, with a significance threshold of p < 0.05. In contrast, price did not have a significant impact on purchasing decisions (p = 0.120). The role of social media was found to have a positive influence on purchasing decisions for halal products (p = 0.055), although its influence was smaller compared to other factors. These findings have important implications for companies, policymakers, and the public in increasing understanding and access to quality halal products.
Opportunities and Challenges of the Shariah Film Industry in the Global Market Nurintan Siregar; Saifuddin Yuliar; Adam Malik Indra; Herlinda Herlinda
Indonesian Journal of Islamic Economics and Finance Vol. 6 No. 1 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v6i1.9408

Abstract

The sharia film industry is part from economy creative based values that have potential big for growing in the global market along with increasing request to content entertainment that prioritizes ethics, humanit, and spirituality. Research aim for analyze opportunities and challenges sharia film industry in global market dynamics and the implications to development economy global creative research this use approach qualitative descriptive with method studies bibliography. Data obtained from book scientific, articles journals and publications related film industry, economy creative, as well as film- based sharia values, which are analyzed use technique analysis content. Research results show that the sharia film industry has significant opportunity through digital platform support, growth the world's Muslim population, and the increasing interest towards value-based content. However thus, the industry This Still face challenge structural and cultural, such as limitations capital, sources Power humans, regulations, and global market perception tends to view sharia films as exclusive products. Research This conclude that development The sharia film industry requires an adaptive strategy that integrates sharia values with universal narrative, reinforcement ecosystem industry, as well as support sustainable policies to be able to empowered compete and contribute optimally in economy global creative. The Implications of this study suggest that policy makers must develop standardized Halal governance for the creative sector, while producers must move toward Values-based Storytelling to reach broader, non-Muslim audiences seeking ethical alternatives. Ultimately, this research provides a comprehensive roadmap for the Shariah film industry to evolve into a competitive, ethically-driven force within the global creative economy.
Co-Authors Adam Malik Indra Erni Yusnita Siregar Herlinda Herlinda Rizka Ar Rahmah Saifuddin Yuliar