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All Journal IJIBE (International Journal of Islamic Business Ethics) At-Tawassuth: Jurnal Ekonomi Islam Indonesian Journal of Islamic Economics and Finance
Rizka Ar Rahmah
Sekolah Tinggi Agama Islam Negeri Mandailing Natal
Economics, Econometrics & Finance Social Sciences

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Pengaruh Diskon Dan Live Streaming Shopee Terhadap Keputusan Pembelian (Studi Kasus Pada Mahasiswa Manajemen Bisnis Syariah STAIN Mandailing Natal) Anita Khairani; Rizka Ar Rahmah; Andy Hakim
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. X | No. 2 | 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v10i2.25661

Abstract

Penelitian ini dilakukan oleh Anita Khairani dengan judul “Pengaruh Diskon Dan Live Streaming Shopee Terhadap Keputusan Pembelian (Studi Kasus Pada Mahasiswa Manajemen Bisnis Syariah STAIN Mandailing Natal)”. Penelitian ini bertujuan untuk menjelaskan pengaruh diskon dan live streaming shopee terhadap keputusan pembelian mahasiswa Manajemen Bisnis Syariah STAIN Mandailing Natal. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif. Populasi dalam penelitian ini adalah mahasiswa Manajemen Bisnis Syariah angkatan 2022 hingga 2024, dengan sampel 147 responden. Teknik pengumpulan data menggunakan kuesioner yang disebarkan secara langsung kepada mahasiswa Manajemen Bisnis Syariah angkatan 2022-2024. Teknik analisis data dilakukan dengan menggunakan uji validitas, uji reliabilitas, normalitas, heteroskedastisitas, multikolinearitas, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil dari penelitian ini menunjukkan bahwa diskon dan live streaming secara simultan berpengaruh signifikan terhadap keputusan pembelian. Diskon memiliki pengaruh lebih dominan dibandingkan fitur live streaning karena lebih praktis dan cepat dimanfaatkan oleh konsumen.Kata Kunci: Diskon, Live Streaming, dan Keputusan Pembelian
The Commodification of Islamic Symbols for The Development of Halal Tourism Andy Hakim; Rizka Ar Rahmah; Ahmad Salman Farid
IJIBE (International Journal of Islamic Business Ethics) Vol 10, No 2 (2025): September 2025
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.10.2.125-143

Abstract

This study examines the challenges and opportunities of developing halal tourism in Lake Toba, Indonesia, and provides recommendations to improve policies and facilities to better accommodate Muslim travellers. A qualitative case study approach was employed, focusing on Lake Toba as the research setting. Data were collected through in-depth interviews with key stakeholders, including government officials, tourism industry actors, and Muslim tourists, as well as through direct field observations. Thematic analysis was used to identify key issues and development potentials related to halal tourism. The findings reveal that although most visitors to Lake Toba are Muslim, there is a significant lack of halal tourism facilities, including halal-certified restaurants, sharia-compliant accommodations, and halal slaughterhouses. Policy inconsistencies between local governments also hinder coherent halal tourism development. Nonetheless, support from institutions such as BPODT and the Simalungun Tourism Office demonstrates promising potential for improvement. Social resistance, political complexity, and infrastructure gaps remain key challenges. The study highlights the need for enhanced halal facilities, harmonized interregional policies, and community education on the benefits of halal tourism. Strengthened coordination between government bodies and the private sector is essential for sustainable development. This research provides new insights into halal tourism development in a multicultural, predominantly non-Muslim area, emphasizing the importance of stakeholder collaboration, policy alignment, and sociocultural sensitivity.
Empirical Study on the Factors Influencing Muslim Consumers' Decision-Making in Choosing Halal Products in Indonesia Rizka Ar Rahmah; Erni Yusnita Siregar; Nurintan Siregar
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 2 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i2.8817

Abstract

This study aims to analyze the factors influencing Muslim consumers' decisions in choosing halal products in Indonesia. With increasing awareness of the importance of halal products, this study examines the influence of religious awareness, halal label perception, social and cultural influences, product quality, price, and the role of social media on halal product purchasing decisions. Data were collected through questionnaires distributed to 200 respondents, as well as in-depth interviews with consumers. Data analysis was conducted using multiple linear regression to examine the relationship between independent variables and purchasing decisions, and a moderation test to examine the role of social influence as a moderating variable in the relationship between religious awareness and purchasing decisions. The results showed that religious awareness, halal label perception, social and cultural influences, and product quality significantly influenced purchasing decisions for halal products, with a significance threshold of p < 0.05. In contrast, price did not have a significant impact on purchasing decisions (p = 0.120). The role of social media was found to have a positive influence on purchasing decisions for halal products (p = 0.055), although its influence was smaller compared to other factors. These findings have important implications for companies, policymakers, and the public in increasing understanding and access to quality halal products.
Co-Authors Ahmad Salman Farid Andy Hakim Anita Khairani Erni Yusnita Siregar Nurintan Siregar