Ismail Ismail
Sekolah Tinggi Ilmu Ekonomi Mujahidin

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ANALYSIS OF INFLUENCING FACTORS STREET VENDOR INCOME IN NEW SUB-DISTRICT BAOLAN TOLITOLI REGENCY (Case Study of Arang Tampurung Business): ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG JALANAN DI KECAMATAN BARU BAOLAN TOLITOLI KABUPATEN (Studi Kasus Usaha Arang Tampurung) Ismail Ismail; Hairuddin Hairuddin
International Journal of Economic Entrepreneurship and Business Management Vol. 2 No. 1 (2024): Entrepreneurship Development and Business Sustainability in the Digital Era
Publisher : STIE MUJAHIDIN TOLITOLI

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Abstract

This study aims to analyze the influence of business capital, working hours, business duration, and education level. The study is a quantitative research with primary data from the results of the questionnaire on a sample of street vendors in the New Village.The number of respondents to street vendors in the new Village is 53.The data from the questionnaire is processed using a linear probability model and processed using SPSS software. The results of the test were obtained on the variable "'business capital has a significant effect on the income of street vendors with an odd ratio value of 0.27". The variable "working hours have a significant effect on the income of street vendors with an odd ratio of 0.069". In this study, the R Square value is 0.180 which means that the influence of the business capital variable (X1) and the variable of working hours (X2) and business length (X3) has an effect on the income variable (Y) by 18% and the remaining 82% is influenced by other independent variables that are not referred to in the variable.
Analysis of Production Trends as an Effort to Generate Business Income in the MSME Printing Sector: A Case Study of CV Rijiki Advertising, Tolitoli.: Analisis Tren Produksi sebagai Upaya Menghasilkan Pendapatan Usaha di Sektor Percetakan UMKM: Studi Kasus CV Rijiki Advertising, Tolitoli. Ismail Ismail; Bustari Bustari; Edi Yanto; Riska Riska
International Journal of Economic Entrepreneurship and Business Management Vol. 4 No. 1 (2024): Global Business Management and Entrepreneurial Resilience Post-Pandemic
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/34cx7463

Abstract

The purpose of this study is to analyze the trend of production volume of the printing sub-sector of small and medium enterprises using a case study of CV Rijiki Advertising in Tolitoli Regency. As part of the creative economy, the printing industry is essential in supporting various local economic activities, including promotional activities from other small and medium enterprises, government agencies, and educational institutions. This study is quantitative descriptive using trend analysis of CV Rijiki Advertising Tolitoli's production volume data for 2021 to 2023. The results show that there is a trend of moderate production volume increasing since 2021 in line with economic recovery and increased spending on promotional advertising by institutional clients. The production volume of the billboard printing business in 2021 was 805 units, in 2022 it was 839 units and in 2023 it was 875 units. The production volume of data boards in 2021 was 420 units, in 2022 it was 632 units, and in 2023 it was 683 units. The production volume of data boards in 2021 was 72 units, in 2022 it was 93 units and in 2023 it was 110 units. This increase reflects an average growth of around 20.93% per year, which indicates that there is a post-pandemic economic recovery and market demand for outdoor promotional media is still increasing. Actionable recommendations are provided regarding strategies on how to strengthen business sustainability in the face of market dynamics and technological challenges.