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All Journal International Journal of Economic Entrepreneurship and Business Management
Riska Riska
Sekolah Tinggi Ilmu Ekonomi Mujahidin
Economics, Econometrics & Finance

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Analysis of Production Trends as an Effort to Generate Business Income in the MSME Printing Sector: A Case Study of CV Rijiki Advertising, Tolitoli.: Analisis Tren Produksi sebagai Upaya Menghasilkan Pendapatan Usaha di Sektor Percetakan UMKM: Studi Kasus CV Rijiki Advertising, Tolitoli. Ismail Ismail; Bustari Bustari; Edi Yanto; Riska Riska
International Journal of Economic Entrepreneurship and Business Management Vol. 4 No. 1 (2024): Global Business Management and Entrepreneurial Resilience Post-Pandemic
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/34cx7463

Abstract

The purpose of this study is to analyze the trend of production volume of the printing sub-sector of small and medium enterprises using a case study of CV Rijiki Advertising in Tolitoli Regency. As part of the creative economy, the printing industry is essential in supporting various local economic activities, including promotional activities from other small and medium enterprises, government agencies, and educational institutions. This study is quantitative descriptive using trend analysis of CV Rijiki Advertising Tolitoli's production volume data for 2021 to 2023. The results show that there is a trend of moderate production volume increasing since 2021 in line with economic recovery and increased spending on promotional advertising by institutional clients. The production volume of the billboard printing business in 2021 was 805 units, in 2022 it was 839 units and in 2023 it was 875 units. The production volume of data boards in 2021 was 420 units, in 2022 it was 632 units, and in 2023 it was 683 units. The production volume of data boards in 2021 was 72 units, in 2022 it was 93 units and in 2023 it was 110 units. This increase reflects an average growth of around 20.93% per year, which indicates that there is a post-pandemic economic recovery and market demand for outdoor promotional media is still increasing. Actionable recommendations are provided regarding strategies on how to strengthen business sustainability in the face of market dynamics and technological challenges.
Optimizing MSME Profits through Determining the Cost of Production with the Full Costing Method at CV Rijiki Tolitoli Regency: Optimalisasi Keuntungan UMKM melalui Penentuan Biaya Produksi dengan Metode Full Costing di CV Rijiki, Kabupaten Tolitoli Riska Riska; Edi Yanto; A. Irfan Efendi; Maskur Maskur
International Journal of Economic Entrepreneurship and Business Management Vol. 2 No. 2 (2025): Financial Management, Economic Policy, and Entrepreneurial Performance
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/1xn52878

Abstract

This study aims to determine the determination of the cost of production in determining the selling price using the full costing method on CV.Rijiki Advertising as one of the MSMEs in Tolitoli Regency, This type of research is quantitative descriptive. The location of the research was carried out on CV. Rijiki Advertising which is located on Jl.Rajawali, Tuweley Village, Tolitoli Regency. Data collection was carried out using observation, interview and documentation methods with the analysis method used was the full costing method to determine the cost of production and selling price. The results of the research using the full costing method can produce a more accurate cost of production and selling price because it takes into account all production costs, then it can be known that the calculation of the cost of production of billboards in 2021 is Rp.174,342 with a selling price of Rp.290,000 by following the percentage of profit that follows the market price of 64.5%, in 2022 of Rp174,844 with a selling price of Rp.284,000 by following the percentage of profit that drops to 62.5%, in 2023 amounting to IDR 174,429 with a selling price of IDR 289,000 by following the percentage of profit according to the market price increased to 65.5%.
Co-Authors A. Irfan Efendi Bustari Bustari Edi Yanto Ismail Ismail Maskur Maskur