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All Journal International Journal of Economic Entrepreneurship and Business Management
Yahya Yahya
Sekolah Tinggi Ilmu Ekonomi Mujahidin
Economics, Econometrics & Finance

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STRATEGIES FOR UTILIZING THE FACEBOOK APPLICATION IN INCREASING SALES OF MAR FASHION STORES IN TOLITOLI REGENCY: STRATEGI UNTUK MEMANFAATKAN APLIKASI FACEBOOK DALAM MENINGKATKAN PENJUALAN TOKO FASHION MAR DI KABUPATEN TOLITOLI Angga Prayudha Ashari H. Mallu; Wahida Wahida; Yahya Yahya
International Journal of Economic Entrepreneurship and Business Management Vol. 4 No. 2 (2025): Future Trends in Economic Entrepreneurship and Business Management
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/kstmqh32

Abstract

The results of this study aim to find out and analyze the Strategy of Utilizing the Facebook Application in Increasing Sales of Mar Fashion Stores in Tolitoli Regency. The method used in this study is a qualitative method. The subjects of this research are leaders, employees and consumers. The data sources used are primary data and secondary data. The data collection method carried out is by observation, interview and documentation methods. Then using SWOT analysis with IFAS and EFAS tests. The results of this study show that the Mar Fashion Store is located in square 1 by using an aggressive strategy. The strategy for utilizing the Facebook application in increasing sales used by Toko Mar Fashion is that growth strategies are often related to increasing the company's internal strengths, taking advantage of external opportunities, overcoming internal weaknesses and anticipating external threats. By ideizing and capitalizing on these opportunities, companies can expand the market, increase revenue to achieve increased business growth.
The Effect of Fear of Missing Out (FoMO) and Live Streaming on The Tiktok Platform on Impulsive Buying of Tiktok Users in Baolan District, Tolitoli Regency: Pengaruh Fear of Missing  Out (Fomo) dan Live Streaming pada Platform Tiktok terhadap Impulsive Buying Pengguna Tiktok di Kecamatan Baolan Kabupaten Tolitoli Widyaningrum Widyaningrum; Yahya Yahya; Angga Prayudha Ashari
International Journal of Economic Entrepreneurship and Business Management Vol. 2 No. 3 (2026): Emerging Technologies, Sustainable Finance, and Future Business Strategies
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/7az97x96

Abstract

This research is motivated by the phenomenon of increasing impulsive buying behavior among TikTok users which is allegedly influenced by Fear of Missing Out (FoMO) and Live Streaming. The purpose of this study was to determine the effect of FoMO and Live Streaming on Impulsive Buying among TikTok users in Baolan District, Tolitoli Regency, both partially and simultaneously. The research method used a quantitative approach with a sample of 91 respondents selected through purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results showed that partially FoMO had a significant effect on Impulsive Buying (t count 4.539 > t table; sig. 0.001), likewise Live Streaming had a significant effect (t count 6.463 > t table; sig. 0.001). Simultaneously, both variables had a significant effect on Impulsive Buying (F count 79.389 > F table; sig. 0.001), with R Square value of 64.3% (R² = 0.643).
Co-Authors Angga Prayudha Ashari Angga Prayudha Ashari H Mallu Wahida Wahida Widyaningrum Widyaningrum