Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business
Hary S. Sundoro
Universitas Bunda Mulia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Integrasi Model Bisnis Ekonomi Sirkular pada Persepsi Konsumen dan Keputusan Pembelian (Studi Kasus AQUA) Grace Putlia; Hary S. Sundoro
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2694

Abstract

The purpose of this study is to determine consumer perceptions of companies using a circular economy business model by examining the influence of these impressions integrated into consumer perceptions and purchasing decisions. This study uses a case study design. The research sample consisted of 17 informants who were saturated samples using the snowball sampling technique. Data validity was achieved using data triangulation techniques. The results of this study revealed that the majority of informants had positive perceptions of companies using a circular economy business model. In addition, it was also found that the majority of informants stated that although perceptions and impressions of companies using a circular economy business model were positive, other main factors still apply regarding consumer products, namely brand, quality, and price.
Co-Authors Grace Putlia