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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Ekonomi dan Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis GERVASI: Jurnal Pengabdian kepada Masyarakat JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM AKURASI: Jurnal Riset Akuntansi dan Keuangan Journal of Business and Applied Management Business Management Journal Program Studi Manajemen Jurnal Pengabdian dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Akurasi
Grace Putlia
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Strategi Pemasaran untuk Industri FMCG pada Era Covid-19 Grace Putlia; Cecilia Aurel Alphin
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 5, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.961 KB) | DOI: 10.31294/widyacipta.v5i1.9711

Abstract

Dampak pandemi virus Covid-19 sangat terasa di dunia bisnis dan ekonomi. Dalam waktu yang cukup singkat, pola pemasaran pun berubah terlebih ketika diberlakukan social distancing dan Pembatasan Sosial Berskala Besar (PSBB). Menteri keuangan Sri Mulyani Indrawati menyebut sejumlah sektor industri berpotensi meraup keuntungan di tengah pandemi ini. Namun tampaknya fenomena menarik disini adalah terungkapnya fakta yang mengatakan sebaliknya. Ketua Umum Gabungan Makanan & Minuman Seluruh Indonesia (GAPMMI) Adhi Lukman mengungkapkan, konsumsi rumah tangga turun 5,02% ke 2,84% selama Q1, dengan 44% berasal dari kontribusi makanan dan minuman.Berdasarkan fenomena yang ada, maka penelitian kualitatif dengan desain studi kasus ini mengulas lebih dalam melalui penelitian ini yang berjudul Strategi Pemasaran untuk Industri FMCG Pada Era Covid-19. Seluruh informan, secara dominan menyatakan hal sama bahwa dari 3 jenis kategori produk FMCG produk makanan dan minumanlah yang menduduki peringkat pertama untuk dilakukannya pembelian dalam setiap bulannya atau menjadi prioritas.Hasil akhir menunjukkan bahwa dari ke-27 informan secara dominan memiliki pernyataan yang sama perihal media yang digunakan dalam melakukan pembelian dari tiga kategori produk FMCG yang ada – penggunaan media yang menduduki peringkat pertama dilihat dari frekuensi beli yaitu marketplace sejumlah 16 orang informan, peringkat kedua yaitu social media sejumlah 5 orang informan, peringkat ketiga yaitu e-commerce sejumlah 3 orang informan, peringkat keempat yaitu reseller sejumlah 2 orang informan, peringkat kelima atau yang terakhir yaitu search engine sejumlah 1 orang informan.
KONSUMERISME MAHASISWA TERHADAP MAXX COFFEE DALAM KERANGKA TEORI FETISISME KOMODITAS DAN MOTIVASI HEDONIS SERTA EXPERIENTIAL MARKETING Grace Putlia
JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Vol 2 No 1 (2019): Jurnal Ilmiah Bisnis, Pasar Modal dan UMKM (JIBPU)
Publisher : Magister Manajemen Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.568 KB)

Abstract

Saat ini persaingan dalam bisnis kedai kopi semakin ketat, oleh karena itu para pelaku usaha di bidang ini harus melakukan berbagai inovasi pada bisnisnya agar dapat bertahan dan memenangkan persaingan. Dengan melakukan perubahan dan menciptakan ide-ide baru yang kreatif diharapkan dapat memenuhi kebutuhan dan keinginan konsumen, sehingga konsumen menjadi puas. Fenomena yang menarik adalah bahwa ternyata banyak kalangan mahasiswa yang menghabiskan waktu mereka dengan memilih kedai kopi sebagai tempat yang mereka tuju, mengingat bahwa harga yang ditawarkan tidak bisa dibilang murah untuk setiap menu yang ada. Penelitian kualitatif dengan desain penelitian studi kasus tunggal ini menjawab fenomena menarik tersebut dengan mengolah jawaban dari 25 orang informan. Hasil akhir yang di dapat bahwa informan melakukan konsumsi namun tidak langsung terjebak pada fetisisme komoditas yang berarti tidak melakukan pemujaan terhadap nama besar suatu merek. Sehingga, dampak hedon untuk terus berhasrat memenuhi kedahagaan pada materi tidak terjadi pada informan. Namun, tawaran experiential marketing disambut hangat.
The cooking palm oil price determinants after palm oil-free labeling Hary S. Sundoro; Grace Putlia
Jurnal Ekonomi dan Bisnis Vol 24 No 1 (2021)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v24i1.3609

Abstract

This study aims to predict the effect of CPO (crude palm oil) prices or government policies such as BI 7days and CPO export taxes on palm cooking palm oil prices in Indonesia during the Palm Oil-Free labeling period. To address this research issue, this study uses the VECM method by implementing the Impulse Response Function (IRF) and variance decomposition approaches to analyze the research data. Further, the research period starts from January 2017 to April 2020. The study results show that CPO prices affect palm cooking palm oil prices positively. On the contrary, the government policies such as BI 7days and CPO export taxes negatively affect cooking palm oil prices during the Palm Oil-Free labeling period. Further, this study also informs that of all the determinant variables, CPO prices have the greatest response to the fluctuations in cooking palm oil prices. Thus, this study suggests the government to constrain raw material or CPO prices to reduce palm cooking palm oil prices in the domestic market.
FAKTOR-FAKTOR PENDORONG DAN PENARIK CALON MAHASISWA MEMILIH JASA PENDIDIKAN TINGGI: STUDI KILAS BALIK Grace Putlia; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.113 KB) | DOI: 10.30813/jbam.v9i2.860

Abstract

This retrospect study aims at studying the push and pull factors of prospective students in choosinghigher education services of the management program of study at Satya Wacana Christian University.This retrospect study uses grounded theory design with triangulation of data sources. The findingsshowed three push factors, namely suitable benefit offered, prospect‟s motivation, and trustedrecommendation. Twelve pull factors include service availability, promotion-mix, location, servicequality, relationship, reputation, communication, process, price, human resources, facility, andguarantee. A mini-theory comprising of a set of 17 propositions is proposed to be further tested infuture.Keywords: push factor, pull factor, mini-theory
A Case Study: Consumer Behavior of Frozen Fruit in terms of Preferences and Purchasing Power Grace Putlia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.553

Abstract

Frozen food or what is known as frozen food is the result of food preservation methods that are carried out by lowering the temperature to the freezing point, this aims to slow down the spoilage process. One published study found that frozen fruit was, in some cases, more nutritious. Of course, this is suitable when conditioned during a pandemic like today, because frozen fruit is more durable, of course, it can minimize the frequency of people going out to buy stock. But on the other hand, apart from the price of frozen fruit which tends to be more expensive, there is a paradigm in the community that fresh fruit is healthier than frozen fruit. Although it is undeniable that fresh ingredients have a high amount of nutrients at harvest, the nutrients will quickly break down when the food is picked, packaged, and displayed. These nutrients will break down even more when placed in the refrigerator. This research is a qualitative research with a case study design. A total of 23 informants as end consumers really helped the completion of this research. The results of this study found that the paradigm in society that fresh fruit is healthier than frozen fruit is still rolling down and down, on the other hand factors such as price are also another cause. Keywords: Case Study, Consumer Behavior, Consumption, Frozen Fruit, Preference.
Penawaran terbatas waktu Mcdonald’s ‘ini rasa kita’ pada perilaku konsumen di tiga generasi Grace Putlia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.326 KB) | DOI: 10.36407/jmsab.v2i1.50

Abstract

The rapid development of technology has led to the habit of taking part in changes in various generations, including Indonesia which has the interest in consuming fast food. Many foreign famous brands become favorites, for them to compete. The right marketing strategy. One of the fast-food McDonald's restaurants from America that wants to continue to exist by issuing the program 'Ini Rasa Kita' which released two cultures. Western-style menus in the form of burgers, have now been made by lifting Indonesian specialties into buger rendang and balado burgers. This program uses the LTO (Limited Time Offer) system in hopes of increasing sales figures. Using qualitative research methods with case study designs, this study interviewed 15 informants from three different generations. The final results state that dominant informants are more likely to be able to receive limited time offers. In line with this, limited time offers stated that they did have anti-competitive features, however, all informants stated that limited time offer proposals could not oppose them.
Munculnya Digital Influencer Merubah Perilaku Konsumen Pada Promosi Produk, Pemilihan Produk, dan Keputusan Pembelian Generasi Milenial: Studi Pada Akun YouTube Ria SW Grace Putlia; Nataya Niken Thioanda
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 1 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.054 KB) | DOI: 10.36407/jmsab.v3i1.136

Abstract

Indonesia shows a change in the behavior patterns of modern consumers who rely on social media sites to get information and reviews of desired products. In line with this, an interesting phenomenon is that after going through a pre-test, Bunda Mulia University students belonging to the millennial generation claimed that a lot of information on where to eat their destination came from digital influencers that they often watched through YouTube. Qualitative research with case study design was used as a research design. The results of the study stated that the 19 informants namely students in the millennial generation gave the same statement regarding digital influencers that indeed changed their consumer behavior, especially on the YouTube Ria SW account. The difference lies in the reason - behavioral variables, namely: digital influencers, products, and reference groups that have a direct impact.
The Purchase Intention and Brand Equity in Co-Branding Indomie Rasa Chitato Sapi Panggang Grace Putlia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 2 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v3i2.182

Abstract

Food producers have a new challenge in this era, where producers are challenged to be able to offer a variety of products if they still want to exist in the midst of fierce competition. The phenomenon also seems clear that many brands collaborate and then launch new products. One of them is that some time ago Indofood released its Indomie Hype Abis Goreng Rasa Chitato Sapi Panggang.Qualitative research with case study design gets answers to existing research problems after successfully conducting data processing from 27 informants who meet the criteria. The answer to research issue 1 is that Indomie's purchase intention and brand equity Indomie rasa Chitato Sapi Panggang resulting from co-branding is very good from the viewpoint of the community. Also answered research problem 2 is that the co-branding of the two well-known brands can be a guarantee of new products that are sure to succeed in the market. The difference lies in the reason, namely: succeed in the market for a long period of time or just a trend, because a new thing will always attract attention either through purchase intention or brand equity. But the survival time in the market must not be spared.
Gaya hidup generasi sandwich: Studi kasus perilaku belanja online konsumen Shopee Grace Putlia; Yolanda Effieta
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.883

Abstract

Abstract- Internet has played an important role in people's daily life where people can talk over the internet with someone who is actually on the other side of the earth, can send email all the time, can find information, can play games with other people, and can even buy goods. by online. Shopee will become one of the top online shopping platforms in Indonesia in 2021. In every era, actually the sandwich generation will always exist. The status of the sandwich generation makes a person have a greater number of family dependents when compared to non-generational sandwiches. The more number of family dependents causes making sandwiches tend to be higher financial obligations and the proportion of free time is less. This study uses a qualitative research method with a case study research design. A total of 17 informants had their data processed, and the research problem answered that the lifestyle of the sandwich generation, which most of its time was spent working, really depended heavily on an online system that provided practicality and many benefits in meeting monthly needs. Moreover, the informants in this study used Shopee as a whole, stating that Shopee has many advantages over similar online platforms.Keywords: Case Study, Lifestyle, Sandwich Generation, Online Shopping Behavior, Shopee. Abstrak- Internet telah memainkan peran penting dalam kehidupan sehari-hari manusia di mana orang dapat berbicara melalui internet dengan seseorang yang sebenarnya berada di sisi lain bumi, dapat mengirim email sepanjang waktu, dapat mencari informasi, dapat bermain game dengan orang lain, dan bahkan bisa membeli barang secara online. Shopee menjadi salah satu platform belanja online teratas di Indonesia pada 2021. Pada setiap zaman, sebenarnya generasi sandwich akan selalu ada. Status generasi sandwich membuat seseorang memiliki jumlah tanggungan keluarga yang lebih banyak apabila dibandingkan dengan non-generasi sandwich. Jumlah tanggungan keluarga yang lebih banyak tersebut menyebabkan generasi sandwich memiliki kewajiban finansial yang cenderung lebih tinggi dan proporsi waktu luang yang lebih sedikit. Penelitian ini menggunakan metode penelitian kualitatif dengan desain penelitian studi kasus. Sejumlah 17 orang informan telah diolah datanya, dan persoalan penelitian yang ada terjawab bahwa gaya hidup generasi sandwich yang sebagian besar waktunya tersita untuk bekerja memang bergantung besar pada sistem online yang memberikan kepraktisan dan banyak manfaat dalam pemenuhan kebutuhan bulanan. Lebih daripada itu, informan pada penelitian ini secara keseluruhan menggunakan Shopee, dinyatakan bahwa Shopee memiliki banyak kelebihan dibandingkan platform online sejenis.Kata Kunci: Gaya Hidup, Generasi Sandwich, Perilaku Belanja Online, Shopee, Studi Kasus.
Pelatihan Kepemimpinan dan Kewirausahaan pada Pengelola Ruang Publik Terpadu Ramah Anak (RPTRA) Hary Saputra Sundoro; Grace Putlia
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 3 (2023): GERVASI: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v7i3.5669

Abstract

Pada dasarnya, kegagalan atau kesuksesan organisasi tergantung Sumber Daya Manusia atau SDM yang ada. Seiring berjalannya waktu, prestasi dan keterampilan akan sulit didapatkan seorang manusia jika tidak pernah melakukan proses pembekalan atau pengembangan. Pengembangan SDM sangat berpengaruh dalam efektif dan efisiennya suatu organisasi. Pengabdian ini bertujuan untuk memberikan pelatihan kepemimpinan dan kewirausahaan khususnya kepada para pengelola RPTRA Dharma Suci, Pluit yang berjumlah tujuh peserta. Metode pengabdian ini dilaksanakan dengan cara pemaparan materi dan tanya-jawab. Kegiatan dilakukan dengan tiga tahapan yaitu pra-kegiatan, pelaksanaan dan pasca kegiatan. Hasil pengabdian ini mendapatkan penilaian dari para peserta dengan indikator materi dan narasumber di atas angka 3,00 dari 4,00. Hal tersebut membuktikan bahwa pemilihan topik dan pemaparan materi dianggap tepat dalam membantu peningkatan pengetahuan peserta khususnya tentang kepemimpinan dan kewirausahaan.
Co-Authors Budi, Budi Caroline Caroline Cecilia Aurel Alphin John J.O.I. Ihalauw Katedra Mentari Rajawen Lie, Jessica Vonnie Meilisa Alvita Nataya Niken Thioanda Nicholas Wilson Pipiyen, Pipiyen Putri, Hanike Fresnalika Rowena, Janny Samuel, Samuel Sugeng, Santoso Sundoro, Hary Saputra Wijaya, Brendi Yolanda Effieta