Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MANAJEMEN DEWANTARA
Diva Maharani Putri
Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH BRAND TRUST, BRAND IMAGE DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN MIE GACOAN DI KOTA SIDOARJO) Diva Maharani Putri; Mas Oetarjo; Misti Hariasih
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21691

Abstract

Objectives: To examine the effects of brand trust, brand image, and service quality on purchasing decisions among Mie Gacoan customers in Sidoarjo. Methods: Quantitative research involving 100 respondents selected through purposive sampling, analyzed using PLS-SEM with SmartPLS 3.0. Research Gap/Novelty: Integrates brand-related factors and service quality to explain purchasing decisions in the competitive culinary industry. Results: Brand trust, brand image, and service quality positively influence customers' purchasing decisions. Conclusion: Strengthening brand trust, maintaining a favorable brand image, and improving service quality are essential for enhancing purchasing decisions.
Co-Authors Mas Oetarjo Misti Hariasih