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MULTIPOOL: STRATEGIES FOR STRENGTHENING POLICE LEGITIMACY AND POSITIVE IMAGE THROUGH ALGORITHMIC COMMUNICATION Gatot Repli Handoko; Haryati; Pramudita Rifky Wardani; Sigit Satriadi; Tria Patrianti
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 2 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.2.173-190

Abstract

The Indonesian National Police (Polri) faces significant challenges in maintaining public trust within a rapidly evolving digital landscape, where negative sentiments can escalate quickly. This study investigates Multipool, an innovative communication system driven by Artificial Intelligence (AI) and Robotic Process Automation (RPA), as a strategic response to reconstruct institutional legitimacy. Grounded in Institutional Communication Theory and Networked Agenda Setting Theory, this research analyzes how automation facilitates message consistency and strategic discourse management. Adopting a qualitative descriptive-evaluative approach, the study examines 31,491 articles generated across 34 regional police headquarters (Polda) between March and May 2025, alongside sentiment data from the Micro Issue Collection (MIC) feature. The findings demonstrate that Multipool operates as a dual-mechanism system: (1) internally, it orchestrates narrative coherence across disparate regional units, ensuring a unified institutional voice; and (2) externally, it functions as a networked agenda-setter that proactively navigates public opinion by saturating digital channels with verified, solution-oriented content. Analysis reveals a predominance of neutral (80.8%) and positive (18.5%) sentiments, indicating successful image stabilization, although a significant digital divide persists between western and eastern regions. The study concludes that Multipool serves not only as a dissemination tool but as a strategic early warning system. This research contributes to strategic communication literature by conceptualizing "algorithmic legitimacy," arguing that modern state institutions must transition from hierarchical authorities to interpretative actors that secure trust through real-time, data-driven responsiveness and consistent digital presence.
Membangun Kepercayaan dalam Filantropi Digital: Analisis Tata Kelola (Governance) dan Reputasi Platform Kitabisa Alif Ramadhana; Marsan Al Muzaki; Sidiq Nurhidayat; Farhan Albari; Gatot Repli Handoko
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 1 (2026): August 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has revolutionized the philanthropic landscape in Indonesia, facilitating public participation through digital crowdfunding platforms. As one of the pioneers in this industry, Kitabisa faces significant challenges in managing public funds accountably amidst the dynamic nature of public opinion on social media. This study analyzes how the implementation of the Governance aspect within the Environmental, Social, and Governance (ESG) framework plays a role in shaping and maintaining Kitabisa's reputation as a trusted crowdfunding platform. Utilizing a media monitoring approach to assess public perception and a literature review to evaluate governance documents, this analysis demonstrates that regulatory compliance, cost transparency, strict campaign verification, and independent financial audits significantly minimize agency problems and increase donation intentions. These findings underscore that robust governance is not merely a compliance instrument, but the fundamental foundation for reputation building and organizational sustainability for philanthropic organizations in the digital era.