Socius: Social Sciences Research Journal
Vol 4, No 1 (2026): August 2026

Membangun Kepercayaan dalam Filantropi Digital: Analisis Tata Kelola (Governance) dan Reputasi Platform Kitabisa

Alif Ramadhana (Universitas Muhammadiyah Jakarta)
Marsan Al Muzaki (Universitas Muhammadiyah Jakarta)
Sidiq Nurhidayat (Universitas Muhammadiyah Jakarta)
Farhan Albari (Universitas Muhammadiyah Jakarta)
Gatot Repli Handoko (Universitas Muhammadiyah Jakarta)



Article Info

Publish Date
27 Jul 2026

Abstract

The rapid development of digital technology has revolutionized the philanthropic landscape in Indonesia, facilitating public participation through digital crowdfunding platforms. As one of the pioneers in this industry, Kitabisa faces significant challenges in managing public funds accountably amidst the dynamic nature of public opinion on social media. This study analyzes how the implementation of the Governance aspect within the Environmental, Social, and Governance (ESG) framework plays a role in shaping and maintaining Kitabisa's reputation as a trusted crowdfunding platform. Utilizing a media monitoring approach to assess public perception and a literature review to evaluate governance documents, this analysis demonstrates that regulatory compliance, cost transparency, strict campaign verification, and independent financial audits significantly minimize agency problems and increase donation intentions. These findings underscore that robust governance is not merely a compliance instrument, but the fundamental foundation for reputation building and organizational sustainability for philanthropic organizations in the digital era.

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Journal Info

Abbrev

Socius

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

Socius: Jurnal Penelitian Ilmu-ilmu Sosial is a multi and interdisciplinary peer-reviewed academic research journal serving the broad social sciences community. The journal welcomes excellent contributions that advance our understanding on a broad range of topics including anthropology, sociology, ...