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A Decision to Purchase Ms Glow Skincare at the Village Community of Pekan Dolok Masihul, North Sumatra: Viewed from Product Development and Prices Selvi Ardianti; Hardi Mulyono; Abd. Rasyid Syamsuri; Lukman Nasution
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.203

Abstract

This study aims to analyze the effect of product development and price on purchasing decisions for Ms Glow Skincare in the Pekan Dolok Masihul Village Community, Serdang Bedagai Regency, North Sumatra Province. Explanatory research is the methodology employed. From January 2022 to March 2022, this study was conducted. In this study, questionnaires with a Likert scale, documentation studies, and observation methods were employed to collect data. 300 participants made up the study's population, and 75 were selected for the sample using the Slovin formula with an a value of 10%. Multiple linear regression using the SPSS program is the analytical tool employed. The results of the partial test demonstrate that product development significantly and favorably influences consumer purchasing behavior. Price has a positive and significant impact on purchasing decisions in part. Then, concurrently, product development and price have a positive and significant impact on consumers' purchase choices for Ms. Glow Skincare in the Serdang Bedagai Regency, North Sumatra Province's Pekan Dolok Masihul Village Community.
The Impact of Emotional Intelligence, Organizational Climate, and Moral Behavior on The Performance of State Civil Services at The Forestry Service of North Sumatra, Medan City Alamsyah Hasibuan; Julianto Hutasuhut; Abd. Rasyid Syamsuri; Muhammad Hilman Fikri
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.217

Abstract

This study intends to examine how the state civil apparatus at the Forestry Service of North Sumatra, Medan City, performs in relation to emotional intelligence, organizational climate, and ethical behavior. This study used a quantitative research methodology. Pre-research completed in March 2022 serves as the foundation for the remainder of this study. Observation, documentation studies, and questionnaires were the data collection methods employed. The population of this study consisted of up to 60 workers from the Forestry Service of North Sumatra in Medan City. A saturation sampling approach was used to sample all populations. Multiple linear regression is the analytical technique employed, and the SPSS (Statistical Product Software Solution) program is used. The study's findings demonstrate that emotional intelligence significantly and positive affects the effectiveness of the State Civil Apparatus. The performance of the State Civil Apparatus is positively and significantly impacted by organizational climate. The State Civil Apparatus performs better and much better when ethical behavior is followed. The State Civil Apparatus performs better when emotional intelligence, organizational atmosphere, and ethical behavior are all present. According to this study's coefficient of determination (R2) of 0.743, ethical conduct, organizational atmosphere, and emotional intelligence together account for 74.3% of the State Civil Apparatus' performance. Keywords: Emotional Intelligence, Organizational Climate, Ethical Behavior, Performance of State Civil Apparatus