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Laurencia Dian Flaviana Agatha
Universitas Sebelas Maret
Biochemistry, Genetics & Molecular Biology Materials Science & Nanotechnology Medicine & Pharmacology Public Health

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Strategi Branding Dengan Menggunakan Instagram Pada Umkm Di Desa Brabowan, Sambong, Blora Muzzazinah Muzzazinah; Ignatius Parlindungan; Tiffani Ayuning Tias; Fatimah Tuszahro; Gabriela Wina Pramesti; Rani Dwi Purwanti; Aldi Fahli Muzaqih; Firjatullah Kukuh Amirul Haq; Laurencia Dian Flaviana Agatha
Proceeding Biology Education Conference: Biology, Science, Enviromental, and Learning Vol 21, No 1 (2024): Proceeding Biology Education Conference
Publisher : Universitas Sebelas Maret

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Abstract

Technological advancements are driving the business world to become more competitive with the presence of online promotions. This situation has pushed Micro, Small, and Medium Enterprises (MSMEs) to find something that sets them apart from other businesses, that is through branding strategies. Based on survey and observation, MSMEs in Brabowan Village, Sambong, Blora have low knowledge about business branding and its application with digital technology such as social media. Therefore, a socialization and assistance program was held for the Jula Juli and Suyitno Jewelry Box SMEs regarding the importance of branding for the development of their businesses. This activity is carried out in three stages: the initial stage, the implementation stage, and the final stage. The result of this activity is an Instagram account for each MSME that contains all the branding components such as brand identity including name, logo, slogan, color identity, and profile video.
Co-Authors Aldi Fahli Muzaqih Fatimah Tuszahro Firjatullah Kukuh Amirul Haq Gabriela Wina Pramesti Ignatius Parlindungan Muzzazinah Muzzazinah Rani Dwi Purwanti Tiffani Ayuning Tias