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All Journal JEBD Journal of Business Economics and Management
Dion Tumbelaka
Universitas Negeri Manado
Economics, Econometrics & Finance Engineering

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Pemanfaatan Canva Sebagai Media Inovatif Dalam Pengembangan Bisnis Digital UMKM Jecky Danvelty Rumaropen; Dion Tumbelaka; Alea Karwur; Florensita G. Singkoh; Irma Tarontong; Grace Christien Sumakul
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Digital transformation has become an essential need for Micro, Small, and Medium Enterprises (MSMEs) to stay competitive in an increasingly dynamic market. One innovative solution widely adopted is Canva, a web-based graphic design platform that enables users to create various promotional materials and instant websites without technical expertise. This study aims to examine the use of Canva as a digitalization support tool for MSMEs, particularly in branding, marketing, and rapid website development. The methods used include literature review and observation of Canva’s practical use among MSME actors. The findings show that Canva simplifies the design process, increases time and cost efficiency, and strengthens brand identity. However, limitations in the free version and design customization present certain challenges. Overall, Canva proves to be an effective, practical, and affordable strategic solution in accelerating MSME digitalization in Indonesia.
Peranan Etika Bisnis Dalam Industri Kopi: Studi Kasus PT. Kapal Api Dan PT. Nestlé Indonesia Jecky Danvelty Rumaropen; Stivano Theofilli kolamban; Dion Tumbelaka; Meidian Sanggale; Jelin Bayak; Wini witarin; Jonathan gabrisch; Grace Christien Sumakul
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study examines the implementation of business ethics at PT Kapal Api and Nestlé and its impact on corporate sustainability. Business ethics play a crucial role in maintaining reputation, building consumer trust, and fostering harmonious relationships with stakeholders. PT Kapal Api and Nestlé face various challenges in applying ethical principles, particularly in aspects of transparency, social responsibility, and regulatory compliance. The study finds that companies that uphold strong business ethics tend to have higher consumer loyalty and stronger relationships within their business environment. Conversely, ethical misconduct can negatively impact a company’s image and decrease public trust. Therefore, a strong commitment to business ethics must be continuously reinforced to maintain competitiveness and ensure corporate sustainability amid increasingly intense industry competition.
Co-Authors Alea Karwur Florensita G. Singkoh Grace Christien Sumakul Irma Tarontong Jecky Danvelty Rumaropen Jecky Danvelty Rumaropen Jelin Bayak Jonathan gabrisch Meidian Sanggale Stivano Theofilli Kolamban Wini witarin