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All Journal Jurnal Pariwisata Pesona MBR (Management and Business Review) Bisma: Jurnal Bisnis dan Manajemen KACANEGARA Jurnal Pengabdian pada Masyarakat EQIEN - JURNAL EKONOMI DAN BISNIS Journal Of Management Science (JMAS) JURNAL MANAJEMEN ProBisnis : Jurnal Manajemen Optimal: Jurnal Ekonomi dan Manajemen INCOME: Indonesian Journal of Community Service and Engagement Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Business Economics and Management Jurnal Semesta Ilmu Manajemen dan Ekonomi
Grace Sumakul
Fakultas Ekonomi Dan Bisnis, Universitas Negeri Manado
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Factors Affecting Tourists' Interest in Returning (Case Study: Likupang Super Priority Destinations) Chrisna Riane Opod; Grace Christin Sumakul; Irvandi Waraney Ombuh; Vica Wilani Kaparang
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 1 No. 4 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v1i4.4353

Abstract

Super Priority Destinations (DSP) are one of the efforts of the Government of Indonesia through the Ministry of Tourism and Creative Economy to increase tourism in Indonesia. One of the DSPs is Likupang in North Minahasa Regency. Revisit Intention is the main goal of tourism managers. The purpose of this research is to look at the factors that influence Revisit Intention at the Likupang DSP. From the results of multiple regression analysis, it is obtained that Customer Experience and Social Media Marketing have a significant influence on Revisit Intention. Tourism managers, in this case the Provincial and Regency Governments and related agencies, need to pay attention to the experiences that can be obtained by tourists, as well as maximize Social Media as an effective marketing tool to increase Revisit Intention to Likupang Super Priority Destinations.
Implementation of Muhammadiyah Organizational Management in Economic Empowerment in The Management of Sang Surya Mart Muhammadiyah Lempangan Branch, Gowa Regency Supriyanto Supriyanto; Grace Christien Sumakul; Anwar Anwar
Junal Ilmu Manajemen Vol 6 No 4 (2023): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i4.362

Abstract

This study aims to determine the implementation of Muhammadiyah Organization management in economic empowerment in the management of Sang Surya Mart Muhammadiyah Lempangan, as well as find out the methods and factors that hinder and support Sang Surya Mart in improving the management of the Muhammadiyah Organization through the efforts of Sang Surya Mart. Qualitative research methods and types of research are descriptive. The data taken from Sang Surya Mart management can be collected by import, observation, interview, and documentation. The results of this study explain about Sang Surya Mart who is so active in the business field with the aim of restoring and carrying out the community's economy, in the development of the economy of the Muhammadiyah community is active in charging as well as actively trading by forming a store owned by Muhammadiyah. Even though in the development of human resources there are still obstacles that are influenced by the lack of capital and lack of buyers because goods are still limited and the population of Muhammadiyah is still minimal.
Perilaku Pembelian Konsumen Sepeda Motor Honda di Manado Grace Sumakul
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.37 KB) | DOI: 10.55606/optimal.v2i2.460

Abstract

After covid-19 hit the world, the economy and consumer behavior changed utterly. This research examines consumer purchasing behavior towards Honda Matic motorcycles in Manado City based on demographic, psychological, information sources, and consumer expectation. The study found that men who were less than 34 years old and came from the middle class were most motorcycle buyers. Buyers themselves decide to buy a motorcycle because it is more economical and comfortable to use by themselves in supporting work activities because motorcycles are faster than other vehicles. The source of consumer information about motorcycles comes from friends and family, consumers will conduct searches on the internet. Consumers expect a comfortable waiting room with guaranteed service as well as discounts and better designs in the future. Social media is expected to be a source of information on motorcycles and dealers will remain the location for purchasing motorcycles later. Companies can create marketing strategies to attract different consumers while retaining existing consumers. Companies can make aggressive promos on the internet such as guaranteed service discounts and attractive image designs. The role of the dealer and the influence of word of mouth of friends and family needs to be maintained so dealer satisfaction can increase.
NIAT BELI GEN-Z PADA TRANSPORTASI ONLINE: EFEK HARGA, KEUNIKAN, NEGOSIASI, DAN ORIENTASI Pandowo, Aditya; Sumakul, Grace
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.47777

Abstract

The purpose of this study was to identify the factors that influence purchase intention in Generation Z in online transportation. The population in this study were online transportation users in Manado. Using a quantitative approach, a total of 105 respondents were drawn using a purposive sampling technique where the criteria used were users from Generation Z. Primary data was obtained using a questionnaire distributed via Google Forms. The collected data was then analyzed using Smart-PLS 4.0. The test results show that price and uniqueness can significantly affect purchase intention, while orientation and bargaining power do not affect purchase intention. This research contributes to marketers in developing marketing strategies that focus on price and uniqueness as drivers of creating purchase intention in Generation Z consumers.
Emosi konsumen dan ikatan merek sebagai mediasi antara nilai hedonik dan harga premium pada pelanggan makanan siap saji Pandowo, Aditya; Pandowo, Merinda; Sumakul, Grace Christine
MBR (Management and Business Review) Vol 7 No 2 (2023): Desember
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/mbr.v7i2.9124

Abstract

The objectives of this study are to explore the antecedents of premium prices derived from the hedonic value of a product/service, consumer emotions and brand attachment, and  to explore the mediating role of consumer emotions, and brand attachment in the relationship between hedonic value and premium prices. A total of 155 respondents participated in this study using the purposive sampling method, and data analysis using the Smart-PLS module. The results show that consumer emotions, and brand attachment affect directly on consumers’ willingness to sacrifice at premium prices. Additional findings point to a mediating role for consumer emotions and brand attachment in explaining the relationship between hedonic value and premium price. This shows the need for business entities to pay attention to these constructs as a driver for consumers to pay extra high so that the company's profitability is higher.
STUDY ANALYSIS OF PUBLIC TRANSPORT SELECTION BY STUDENTS IN TONDANO Sumakul, Grace; Supriyanto
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

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Abstract

Public transportation is one of the needs of the community, including students, to help with daily activities. This study aims to examine the selection of public transportation by students using descriptive analysis. Variables such as gender, age, price and quality of service are studied. Research shows that the majority of students still use public transportation and are not affected by the rise of online transportation. Female students prefer public transportation because it is more convenient. Those in the lower semesters use public transportation more because it is efficient. The price paid by students is in accordance with local regulations and what students want. The quality of service received is considered good so that students do not switch to other transportation
Generation z's behavior in sharing travel moments Grace Christien Sumakul; Aditya Pandowo
Jurnal Pariwisata Pesona Vol. 9 No. 2 (2024): Edisi Desember 2024
Publisher : Universitas Merdeka Malang

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Abstract

Tourism activities are community activities to provide pleasure and can be done by various circles of society, including Generation Z who will later become leaders and policymakers. The birth period of those accustomed to the digital world makes social media the primary tool for carrying out tourism activities especially sharing their travel moments. This study aims to identify the behaviour of Generation Z in sharing travel moments using EFA and CFA and then analyse the relationship of factors and social media to the motivation formed using T-test analysis and One Way ANOVA. As a result, Generation Z share their travel moments because the Factor of Getting recognition and the Factor of Providing Information. The relationship of social media users in sharing Generation Z travel moments from WhatsApp users like more private relationships specifically for their close friends. TikTok users like to have groups with the same fun. Instagram users want to add a touch of art to the photos/videos shared and Facebook users like to provide information about their activeness on social media. This research has an impact on entrepreneurs and the government to take advantage of the influence of social media in increasing tourist visits especially Generation Z
Eksplorasi Peran Brand Image dan Content Marketing Dalam Meningkatkan Minat Beli Konsumen Di Kopi Janji Tomohon SYALOOMITHA RATTU; Praished Setlight; Vianti Pakasi; Veronica Uno; Afrisya Mantiri; Grace Sumakul
Jurnal Semesta Ilmu Manajemen dan Ekonomi Vol. 1 No. 4 (2025): Edisi Juni
Publisher : PT PUSTAKA CENDEKIA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/j-sime.v1i4.382

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi pelanggan terhadap merek Kopi Janji Jiwa Tomohon dan mengevaluasi strategi pemasaran yang diterapkan. Hasil pengamatan dan wawancara menunjukkan bahwa mayoritas pelanggan memiliki persepsi positif terhadap merek ini, dengan citra yang kuat, kualitas produk yang konsisten, dan suasana yang nyaman. Namun, strategi digital marketing masih memiliki kelemahan, terutama dalam konsistensi promosi dan interaksi di media sosial. Pelanggan jarang menganggap informasi promosi menarik, sementara tim pemasaran menghadapi sumber daya dan anggaran yang terbatas. Untuk meningkatkan daya saing, Kopi Janji Jiwa Tomohon perlu meningkatkan strategi digital marketing dengan meningkatkan frekuensi upload, memanfaatkan influencer lokal, dan mengembangkan kampanye promosi yang lebih menarik. Dengan optimalisasi digital marketing, diharapkan dapat meningkatkan loyalitas pelanggan dan menarik konsumen baru di tengah persaingan yang semakin ketat di industri kopi.  
Peranan Etika Bisnis Dalam Industri Kopi: Studi Kasus PT. Kapal Api Dan PT. Nestlé Indonesia Jecky Danvelty Rumaropen; Stivano Theofilli kolamban; Dion Tumbelaka; Meidian Sanggale; Jelin Bayak; Wini witarin; Jonathan gabrisch; Grace Christien Sumakul
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study examines the implementation of business ethics at PT Kapal Api and Nestlé and its impact on corporate sustainability. Business ethics play a crucial role in maintaining reputation, building consumer trust, and fostering harmonious relationships with stakeholders. PT Kapal Api and Nestlé face various challenges in applying ethical principles, particularly in aspects of transparency, social responsibility, and regulatory compliance. The study finds that companies that uphold strong business ethics tend to have higher consumer loyalty and stronger relationships within their business environment. Conversely, ethical misconduct can negatively impact a company’s image and decrease public trust. Therefore, a strong commitment to business ethics must be continuously reinforced to maintain competitiveness and ensure corporate sustainability amid increasingly intense industry competition.
Peran Etika Bisnis Apple Di Era Globalisasi Kristelia Piri; Monica Ratulangi; Rahel Tengko; Ovelia Potangkuman; Cloudia Karepouwan; Grace Christien Sumakul
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study explores how Apple Inc. applies business ethics amid globalization, where rapid technological growth and global integration create new ethical challenges. Business ethics provide moral guidance crucial for sustaining corporate reputation and public trust. Using a descriptive qualitative method, this research analyzes secondary data from literature and case studies. The findings show Apple’s strong commitment to privacy, sustainability, and legal compliance. Key initiatives include user data protection, eco-friendly practices, and supplier responsibility. However, the company still faces criticism related to labor conditions, product accessibility, and alleged anti-competitive behavior. These findings highlight the importance of consistently upholding ethical standards to ensure business sustainability and global competitiveness.
Co-Authors Adithya Pandowo Afrisya Mantiri Akbar Nuur Purnama Darma Wahana Alfeus Monde Anas Romzy Hibrida Andre Turangan Angie Senduk Anwar Anwar Ari Kristiana Chrisna Riane Opod Christi David Cloudia Karepouwan Dion Tumbelaka Ester Memah Ferly Christian Kolinug, Ferly Christian Gloria R. Ering Imanuella Palandeng Irvandi W. Ombuh Jayawarsa, A.A. Ketut Jecky Danvelty Rumaropen Jelin Bayak Jonathan gabrisch Jose Antonio Teurupun Karamoy, Josua Kristo Karundeng, Fransiska Maria Meisyu Kristelia Piri Mahulae, Parno S. Meidian Sanggale Merinda H. Ch. Pandowo Monica Ratulangi Muhammad Taufik Hidayat Olfiana Bastian Ombuh, Irvandi Waraney Ovelia Potangkuman Praished Setlight Rahel Tengko Raymundus Rambing Rekhy R. Sawi Sri Marsela Bualo Stivano Theofilli kolamban Supriyanto Syaloomitha Rattu Tesalonika Maengkom Triputra Alfa Rompas Veronica Uno Vianti Pakasi Vica Wilani Kaparang Vikenso Ch. S. Taaraaungan Wahyudin Wahyudin Wini witarin