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Betty Silfia Ayu Utami
Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Ampel Surabaya
Economics, Econometrics & Finance Engineering

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Peran Transformasi Digital Terhadap Produktivitas dan Pertumbuhan Ekonomi Makro Indonesia Syafa Qurrota; Betty Silfia Ayu Utami
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Penelitian ini mengeksplorasi serta menganalisis peran transformasi digital terhadap produktivitas dan pertumbuhan ekonomi makro indonesia. Metode penelitian yang dipilih ialah kualitatf deskriptif dengan menggunakan pendekatan studi pustaka sehinga penelitian ini mengkaji berbagai literatur, laporan resmi serta data sekunder yang terkait dengan topik pembahasan. Transformasi Digital menjadi salah satu faktor pendorong pertumbuhan ekonomi makro Indonesia, transformasi ekonomi tradisional ke ekonomi digital khususnya pada sektor e-commerce berkontribusi meningkatkan produktivitas serta perluasan pasar. Berdasarkan hasil penelitian pertumbuhan e-commerce mengalami pertumbuhan yang signifikan, pada tahun 2024 indonesia menempati posisi pertama di dunia dengan proyeksi pertumbuhan tertinggi, dengan hal itu menunjukan bahwa transformasi digital dapat memperkuat daya saing UMKM,sera berkontribusi sebesar 5,8% Produk Domestik Bruto (PDB) pada tahun 2023  melalui sektor ekonomi digital. Transformasi Digital juga berperan dalam mengurangi pengangguran, karena dapat menciptakan lapangan pekerjaan baik langsung maupun tak langsung dengan begitu Transformasi Digital dapat menjadi pondasi pertumbuhan serta pembangunan ekonomi makro berkelanjutan di Indonesia.
Peran Generasi Milenial Dalam Mengembangkan Ekonomi Kreatif Di Era Digital Aisyah Pradyahning Yahya; Betty Silfia Ayu Utami
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The creative economy has become one of the important pillars in driving economic growth in the digital era. The millennial generation, with its adaptive characteristics to technology and innovation, plays a key role in the development of this sector. This research aims to analyze the contribution of the millennial generation in developing the creative economy in the digital era, using the literature study method. Data was obtained through literature review from various sources, including scientific journals, books, and related industry reports. The results show that millennials utilize digital technology as a means to create and market creative products, such as art, design, culinary, and digital content. In addition, this generation's ability to build networks through social media and digital platforms has a significant impact on market expansion and increased product added value. However, challenges such as limited access to capital, lack of entrepreneurship training, and intense global competition need to be overcome to support the sustainability of millennials' contribution in the creative economy sector. This study concludes that government and private sector support, such as the provision of training, access to capital, and strengthening digital infrastructure, is needed to maximize the potential of the millennial generation in developing the creative economy.
Transformasi Industri Seni: Peran Teknologi dalam Ekonomi Kreatif Alivia Rohmatun Nasifah; Betty Silfia Ayu Utami
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The transformation of the arts industry in the digital era which is influenced by technological developments, especially in the digitalization of works of art, distribution and marketing via digital platforms. Modern technologies, such as augmented reality (AR), virtual reality (VR), as well as blockchain, have opened up new opportunities for artists to create interactive art experiences, market works globally, and ensure ownership authentication through non-fungible tokens (NFTs). Digitization makes it easier to distribute works of art, allowing artists to reach a global audience without geographic boundaries. Additionally, technology has driven artistic product innovation, such as artificial intelligence (AI)-based applications for music and visual arts, which accelerate the creative process and increase global competitiveness. However, challenges such as copyright protection, unequal access to technology, and cultural adaptation to digital advances are issues that require serious attention. This article recommends strategic steps, including digital education for artists, strengthening copyright regulations, increasing access to technology in remote areas, and cross-sector collaboration to overcome these challenges. With this approach, it is hoped that digital technology can support the sustainable development of the arts industry without sacrificing the cultural value and authenticity of traditional art
Co-Authors Aisyah Pradyahning Yahya Alivia Rohmatun Nasifah Syafa Qurrota