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All Journal ManBiz: Journal of Management and Business Resocia: International Journal of Applied Research and Innovation
Elsy Margaritha Prastisye Rihi
Universitas 17 Agustus 1945 Surabaya
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Peran Cost-Benefit Analysis, Short-Term Resource Allocation, dan Operational Flexibility terhadap Efektivitas Pengambilan Keputusan Taktis Feronika Arfianingrum; Yeni Kartika Dewi Nurjana; Lidh Iatul Izzah; Novita Melliyana Widyanti; Lebrina Lorince Tangpen; Elsy Margaritha Prastisye Rihi; Hwihanus Hwihanus; Maria Yovita R Pandin
ManBiz: Journal of Management and Business Vol. 4 No. 2 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v4i2.10619

Abstract

The current competitive and dynamic business era, encourages companies to be able to adapt and be able to make decisions quickly and appropriately. Short-term tactical decision making plays an important role in the company in maintaining the sustainability, profitability, and competitiveness of the company. In making tactical decisions, the integration between Cost-Benefit Analysis (CBA), Short-Term Resource Allocation (STRA), and Operational Flexibility (OF) plays an important role the purpose of this study to determine the role of Cost-Benefit Analysis, Short-Term Resource Allocation, and Operational Flexibility to the effectiveness of tactical decision making. This study comprehensively discusses how Cost-Benefit Analysis (CBA), Short-Term Resource Allocation (STRA), and Operational Flexibility (OF) work as three main pillars that complement each other in determining the quality of a company's tactical decisions. The CBA is tasked with evaluating financial viability through benchmarking relevant costs and benefits; the STRA ensures limited resources are allocated effectively according to priorities; while OF provides adaptability so that tactical decisions can be applied flexibly despite sudden changes in the business environment. The integration of the three concepts creates rational, efficient and adaptive tactical decisions. This study uses qualitative research methods with literature review approach.
The Influence of Discounts, Free Shipping, and Online Reviews on Purchase Decisions with Buying Interest As an Intervening Variable Among Shopee Consumers In Surabaya Enisa Tunggal Dewi; Elsy Margaritha Prastisye Rihi; Siti Mujanah; Achmad Yanu Alif Fiyanto
International Journal of Applied Research and Innovation Vol. 1 No. 2 (2026): April: Resocia: International Journal of Applied Research and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/6kj6pb72

Abstract

This study aims to examine and analyze the influence of Discount, Free Shipping, and Online Review on Purchase Decision with Buying Interest as an intervening variable among Shopee consumers in Surabaya. The research method employed is quantitative with an explanatory approach. Data were collected through questionnaires from 104 respondents selected using a purposive sampling technique, with criteria including residency in Surabaya and having conducted transactions on Shopee. Data analysis was performed using Path Analysis via SPSS 27 software. The results indicate that Discount, Free Shipping, and Online Review have a positive and significant influence on Buying Interest both partially and simultaneously. Directly, the three independent variables also significantly influence the Purchase Decision. The Sobel Test results confirm that Buying Interest significantly mediates the influence of Discount, Free Shipping, and Online Review on the Purchase Decision. Discount was found to be the most dominant variable in influencing the consumer's final decision. These findings emphasize that economic incentives and the credibility of digital information are effective in driving tangible transactions if they are capable of generating a psychological drive in the form of buying interest first.
Co-Authors - Hwihanus Achmad Yanu Alif Fiyanto Enisa Tunggal Dewi Feronika Arfianingrum Lebrina Lorince Tangpen Lidh Iatul Izzah Maria Yovita R Pandin Novita Melliyana Widyanti Siti Mujanah Yeni Kartika Dewi Nurjana