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Exploration of Syntactic Structure in Virtual Sign Language: A Study on AI-Based Social Media Platforms Ratna Susanti; Rashid Rahman
Journal of Humanities Research Sustainability Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v2i3.2244

Abstract

Background. The virtualization of sign language through artificial intelligence in social media platforms presents linguistic challenges that have not been widely explored, especially related to the accuracy of syntactic structures in digital contexts. These visual representations have the potential to reproduce grammatical misconceptions that impact the meaning and effectiveness of communication. Purpose. This study aims to explore how the syntactic structure of sign language is represented in a virtual format by AI systems used in social media such as TikTok, Instagram, and YouTube, as well as identify their accuracy and distortions. Method. The research uses an exploratory qualitative approach with a cross-platform case study design. Data were obtained from 30 virtual sign language videos and analyzed using visual-spatial linguistic frameworks and open coding techniques. Validation is carried out through thematic triangulation analysis and expert consultation. Results. The results show that the representation of syntactic structure varies greatly between platforms, with YouTube being superior in accuracy to TikTok. Factors such as the length of the video, the sophistication of the algorithm, and the presence of non-manual elements greatly affect the completeness of sentence structure in virtual sign language. Conclusion. The current representation of sign language by AI does not fully reflect the complex syntactic structure. A new approach is needed in the development of multimodal-based technologies that consider linguistic elements as a whole to make digital communication more inclusive and accurate.
Creative Economy as a Driver of Economic Growth in the Digitalization Era Anandiya Pingki; eddy Silamat; Hernawati Hernawati; Rashid Rahman
Journal of Multidisciplinary Sustainability Asean Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v2i1.1941

Abstract

Background. The creative economy has become one of the main sectors in the global economy, especially in the era of digitalization that allows the transformation of business models based on innovation and technology. The development of digital technology provides opportunities for creative industry players to expand market reach, improve production efficiency, and create greater added value. Countries with good digital infrastructure show more stable and competitive creative economy growth than countries with limited access to technology. Purpose. This study aims to analyze the role of digitalization in driving the growth of the creative economy and identify the factors that affect its success. In addition, this study also explores the contribution of the creative economy sector to the national economy by considering regulatory aspects and digital literacy. Method. The research method used is a quantitative approach with regression analysis and case studies on several creative economy sectors. Primary data is collected through surveys of creative industry players, while secondary data is obtained from official government reports and related academic publications. Results. The results show that digitalization has a significant influence on the growth of the creative economy, with the app and gaming sectors being the main examples of successful technology adoption. The creative economy sector, which is faster to adapt to digital technology, has experienced higher growth than sectors that still rely on conventional methods. Supportive regulations and a good level of digital literacy play an important role in ensuring the sustainability of the creative industry in the era of digitalization. Conclusion. The conclusion of this study emphasizes that the creative economy can be the main driver of economic growth if supported by the right policies and a conducive digital ecosystem. Digital transformation in the creative industry is not just a trend, but also a need to increase economic competitiveness on a global scale.