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All Journal Journal Analytica Islamica ANWARUL: Jurnal Pendidikan dan Dakwah
Kasron Nasution
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INTERPERSONAL COMMUNICATION STRATEGY OF PERFUME CONSULTANTS IN BUILDING BUYER TRUST AT LAB ART MEDAN Amanda Yasminta; Kasron Nasution
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.29003

Abstract

This study aims to analyze the interpersonal communication strategies used by perfume consultants to build customer trust at Lab Art Medan. The study employed a descriptive qualitative approach, with data collection techniques including in-depth interviews, observation, and documentation. Three purposively selected informants were selected: the store manager, a perfume consultant, and a customer who had previously participated in a consultation at Lab Art Medan. The results indicate that customer trust is built through a dialogic two-way communication pattern, a personal approach to understanding customer needs, communicative perfume education, and the creation of a comfortable and participatory shopping experience. These strategies enable customers to not only obtain product information but also experience a more personal, relevant, and convincing interaction during the purchasing process. These findings confirm that interpersonal communication functions not merely as a promotional tool but also as a relational mechanism that builds trust and differentiates Lab Art Medan from other, more transaction-oriented perfume stores. Scientifically, this study contributes to enriching the study of interpersonal communication in the context of consultation-based retail services, particularly in the perfume industry, which is heavily influenced by subjective consumer preferences.
Konsep Cinta kepada Allah Menurut Zulfikar Ahmad Naqshabandi (Studi Kasus Pernikahan Ta’aruf di Kelurahan Paya Pasir Kecamatan Medan Marelan) Diana Sari Harahap; Adenan Adenan; Kasron Nasution
ANWARUL Vol 3 No 4 (2023): ANWARUL: Jurnal Pendidikan dan Dakwah
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/anwarul.v3i4.1724

Abstract

This study looks at the idea of love for Allah as explained by Zufikar Ahmad Naqshabandi. The researcher will try to explain the ideas of Mahabbah Zulfikar Ahmad Naqshabandi and what love for Allah looks like in practice. In Paya Pasir Village, Medan Marelan District, Ta'aruf Marriage is used by researchers as an illustration of how love for God is shown. Ta'aruf is designed to help people get to know each other's personality, background, social, culture, education, family, and religion. This type of research is qualitative, which uses a series of sentences to describe the data. Descriptive method used in this research.The findings of this study suggest that Zulfikar Ahmad Naqshbandi's definition of love for Allah Swt. is correct: deep love for Allah Swt. is a proof of flawless faith. This love endures through the ages, undeterred by how life's circumstances change constantly. Marriage in Ta'aruf is a sign of being a lover of Allah SWT with an approach to love for Him. By abstaining from the forbidden and following His instructions. Then offer what has been predetermined to Allah Swt.
NONVERBAL COMMUNICATION INTERACTIONS BETWEEN SHOKO NISHIMIYA AND SHOYA ISHIDA IN THE ANIME FILM A SILENT VOICE: A ROLAND BARTHES SEMIOTIC ANALYSIS Saif Eldi Hakim; Kasron Nasution
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.31411

Abstract

The anime A Silent Voice (Koe no Katachi, Kyoto Animation, 2016) constructed most of its narrative through nonverbal signs — sign language, facial expression, eye contact, and visual symbolism — in the interaction between Shoko Nishimiya, a deaf student who experienced bullying, and Shoya Ishida, her former bully who sought to make amends. Prior studies examined this film through a single character or a single theme in isolation, leaving the dyadic dynamics of nonverbal signs between the two characters underexplored as an interacting sign system. This study aimed to analyze how nonverbal signs in the dyadic interaction of Shoko and Shoya shaped their process of reconciliation, applying Roland Barthes' semiotic framework across three levels of signification: denotation, connotation, and myth. The study used a constructivist paradigm with a descriptive qualitative approach. Thirteen key scenes were selected through purposive sampling based on the presence of narratively significant sign language or gestures, shifts in emotional relations, and recurring or dramatically weighted visual symbols. The findings showed that nonverbal gestures evolved from patterns of violence and avoidance in the early scenes, toward renegotiation through sign language and reciprocal gestures, culminating in moments of crisis and emotional catharsis in the later scenes. These findings indicated that nonverbal signs in A Silent Voice functioned not merely as aesthetic decoration but as an active sign system that shaped the direction and quality of the characters' relationship, while also challenging prevailing social myths about disability and the responsibility for cross-difference communication.
Co-Authors Amanda Yasminta Diana Sari Harahap Moh. Adenan Saif Eldi Hakim