Daniari Setiawati
LSPR Institute of Communication and Business

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

Optimizing the Application of Artificial Intelligence in High School Learning Communication Strategies Daniari Setiawati; Ahmad Fitriasari; Ni Putu Limarandani
Ilomata International Journal of Social Science Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i3.2076

Abstract

The accelerated integration of Artificial Intelligence (AI) into educational ecosystems presents profound opportunities for pedagogical transformation, particularly within Senior High School (SMA) environments. This study investigates the optimization of AI applications in mediating learning communication strategies operationally defined herein as the facilitation of purposeful, bidirectional feedback loops, the structuring of adaptive interaction patterns, and the refinement of instructional messaging. Employing a qualitative mixed-methods design, this research triangulates a systematic literature review with a thematic analysis of semi-structured stakeholder interviews involving school leadership, instructional staff, and counseling professionals. The findings suggest that AI can enrich learning communication by dynamically adjusting instructional messaging and providing real-time, bidirectional feedback to students, thereby supporting constructivist knowledge building. Applications such as chatbot-based conversational agents, adaptive learning algorithms, and automated content generation tools are reported to facilitate greater efficiency in material delivery while affording students personalized learning pathways. However, the study identifies critical structural constraints, noting that successful implementation within the SMA context is heavily contingent upon infrastructural readiness, the mitigation of the digital divide, and the comprehensive development of teachers' digital pedagogical literacy. The authors conclude that while AI holds significant potential to make learning communication more inclusive and data-driven, causal impacts on long-term achievement require further quantitative evaluation. Therefore, it is crucial for educational institutions to develop comprehensive, human-centered governance policies that support the sustainable and ethical integration of this technology.
The Evolution of Humor Based on Local Wisdom: Social Message Marketing Strategies in the Social Media Era Yusuf Effendi; Daniari Setiawati; Deddy Muharman
Ilomata International Journal of Social Science Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i3.2111

Abstract

This study analyzes the framing of humor based on local wisdom as a social message delivery strategy on the YouTube platform, with a specific focus on the 'Log In Season 3' playlist. Using the qualitative content analysis method of video units and audience responses in the comment column, this study dissects the persuasion mechanism in digital narratives. The findings suggest that framing local humor plays a strategic role in normalizing criticism of sensitive issues such as gender stigma, religious tolerance, and mental health. Humor serves as a de-escalation mechanism that lowers audience resistance through peripheral pathways in the Elaboration Likelihood Model (ELM), where the communicator's attractiveness and credibility are the main cues for "smuggling" moral messages. The analysis indicates that the reactualization of local cultural identities increases emotional engagement, transforming audiences from passive consumers to active participants who reflect messages in digital public spaces. This study concludes that local humor acts as an effective gateway to break through psychological barriers in the discourse of complex social issues in Indonesia.