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POLA KOMUNIKASI INTRABUDAYA DAN PERKAWINAN NYEROD DALAM MASYARAKAT HINDU DI BALI Limarandani, Ni Putu; Ketut Patera, Anak Agung; Suhardi, Untung
Widya Sandhi Vol 10 No 1 (2019): Mei 2019
Publisher : Sekolah Tinggi Agama Hindu Negeri Gde Pudja Mataram

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This study focused to address research namely; phenomena marriage nyerod in interaction symbolic and construction identity Balinese women. The subject matter is present the communication interculture the community Hindu Bali about the marriages nyerod. A method of using qualitative analysis, but the result of this research is the presence of the Hindu religious Bali cannot be separated from culture Bali itself. The disappearance of existence Hinduism Bali it can be ascertained culture bali will disappear, given that almost all activities associated with culture Bali ngayah in the concept of religious activities. Of a mutual relation communication of intra culture in the context of the community Bali work, when the identity of the us culture and social identification fused and become part of the process of the decision of stakeholders and adat experts in local customs Bali. Social position stakeholders and indigenous experts in local customs so startegis, as well as to determine like patron client relationship the who works. In such a position as, the customs and religion a concept one, when things coalesce in ourselves a stakeholders customary. Inter relations culture this is what consciously have built relation chair in society Hindu Bali, including on the deeply private such as marriage, when indigenous go in until in domain so personal in the life of someone

POLA KOMUNIKASI INTRABUDAYA DAN PERKAWINAN NYEROD DALAM MASYARAKAT HINDU DI BALI Ni Putu Limarandani; Anak Agung Ketut Patera; Untung Suhardi
Widya Sandhi: Jurnal Kajian Agama, Sosial dan Budaya Vol 10 No 1 (2019)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (486.539 KB)

This study focused to address research namely; phenomena marriage nyerod in interaction symbolic and construction identity Balinese women. The subject matter is present the communication interculture the community Hindu Bali about the marriages nyerod. A method of using qualitative analysis, but the result of this research is the presence of the Hindu religious Bali cannot be separated from culture Bali itself. The disappearance of existence Hinduism Bali it can be ascertained culture bali will disappear, given that almost all activities associated with culture Bali ngayah in the concept of religious activities. Of a mutual relation communication of intra culture in the context of the community Bali work, when the identity of the us culture and social identification fused and become part of the process of the decision of stakeholders and adat experts in local customs Bali. Social position stakeholders and indigenous experts in local customs so startegis, as well as to determine like patron client relationship the who works. In such a position as, the customs and religion a concept one, when things coalesce in ourselves a stakeholders customary. Inter relations culture this is what consciously have built relation chair in society Hindu Bali, including on the deeply private such as marriage, when indigenous go in until in domain so personal in the life of someone

Terpaan Iklan dan Kredibilitas Komunikator Tretan Muslim terhadap Keputusan Pembelian Item Game Free Fire Febrio Immanuel Wong; Lasmery Rosentauly Meissalinya Girsang; Ni Putu Limarandani
Journal of Business & Applied Management Vol 15, No 2 (2022): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v15i2.3811

Free Fire (FF) yang merupakan game simulator menembak menjadi salah satu game yang mensukseskan E-Sport di Indonesia pada 2021, selain terkenal di di Asia serta Amerika Latin selama dua tahun terakhir. Selain iklan, kesuksesan game juga ditandai dengan kehadiran Tretan Muslim (seorang komika/content creator) selaku brand ambassador. Dengan menggunakan Teori Elaboration Likelihood Model (ELM), diasumsikan perbuatan dapat dibentuk atau diubah dengan dipengaruhi dengan kemampuan mempengaruhi seorang komunikator dan adanya pesan persuasi. Termasuk, mempengaruhi keputusan pembelian item game Free Fire di Line Openchat Gamers Indonesia. Survei terhadap 100 responden menjawab hipotesis: Variabel Terpaan Iklan Free Fire memiliki pengaruh positif sebesar 0,261; Variabel Kredibilitas Komunikator terhadap Keputusan Pembelian Item Game memiliki pengaruh besar 0,641; dan secara simultan, pengaruh keseluruhan variabel juga positif.

Strategi Pemasaran Desa Budaya Kertalangu Sebagai Pusat Wisata Budaya Ni Putu Limarandani
Cakrawala - Jurnal Humaniora Vol 22, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i2.14363

Tourism is able to move the country's economy so that it brings in significant foreign exchange around the local tourism area. Kertalangu culture, which is located in Denpasar City, is among tourist areas that are well known throughout the world, such as the beaches of Sanur, Legian and others. This study explores information from informants through a qualitative research approach with a marketing strategy to promote the Kertalangu Cultural Village as a Balinese Cultural Tourism Center. Interviews with informants with internal and external interests by stating negative responses to marketing communications which include advertising, sales promotion, sales and public relations. Researchers only found one component of marketing communication that responded positively, namely direct marketing because it had been implemented by the manager of the Kertalangu Cultural Village. The researcher recommends a marketing communication strategy to improve tourism promotion, namely the efforts of internal and external stakeholders to increase awareness and loyalty of visitors/tourists of the Kertalangu Cultural Village and create a positive attitude towards the existence of cultural tourism created and offered by the Kertalangu Cultural Village. Visitors/tourists are refocused based on segmentation, targeting, and positioning. The marketing communication strategy that needs to be built is with an emphasis on the form of marketing communication in the form of advertising, promotion, personal selling and the use of social media that can reach various communities and geographical reach across national and regional boundaries

Sebuah Menata Diskusi Ruang Publik Online sebagai Sarana Penyebaran Konten Inspiratif Edukatif Eni Kusti Rahayu; Joe Harrianto Setiawan; Muhammad Wanadli Rivan; Ni Putu Limarandani
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.136

The Youtube channel Bincang Online Inspiratif (BIONS) Series presents educational content as an online public discussion space for enthusiasts. This study discusses the strategy of the BIONS Youtube account in disseminating these inspirational contents. The theory used is Peter Pringle's program strategy management to create and improve program quality and broadcast strategies to produce optimal impact. The research approach is qualitative with a case study method. The research findings are that online talk shows are planned through creative strategies starting from pre-production, production, and post-production to achieve broadcast success. The pre-production stage is an area to determine the theme, sources, and shooting layout before stepping into the production stage using zoom and YouTube live streaming. The next step is post-production, which is the core of dissemination, including editing, evaluation and marketing publications. To get viewers and account subscribers, it is done by distributing flyers on Instagram, WA groups, and various other supporting communication facilities, as well as making luckydraw as an effort to attract new viewers and maintain audience loyalty.

Penerapan Strategi Public Relations Melalui Penjualan Tiket Konser Dalam Menjaga Citra Tiket.Com Di Indonesia Ni Putu Limarandani; Zahra Aurelia Alvitri; Ratih Kurnia Hidayati; Dwi Kristi Mardiana
Cakrawala - Jurnal Humaniora Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.20030

Public relations has an important role in a company. The existence of public relations helps companies to form a positive image in front of the public. Tiket.Com is an Online Travel Agent (OTA) themed company. Tiket.Com has an innovative product, namely TO DO tickets with a choice of rides, attractions, music concerts, tourist activities, and other travel needs. The spread of business competition with fellow OTA competitors is a challenge for Tiket.Com to improve a positive image. The purpose of this study is to analyze public relations strategies in maintaining the image of Tiket.com companies through ticket sales for music concerts in Indonesia. The method used is a qualitative method through interview, observation and documentation techniques using the concept of data analysis used by researchers is the Miles and Huberman model. The result of this study is Tiket.com is an online ticket booking platform that has a public relations division that is responsible for building the company's image through various activities.

Branding Indonesia with Agrotourism In Ciwidey Indonesia and Perth Australia Sjarif, Safaruddin Husada; Yunus, Ulani; Limarandani, Ni Putu; Ramonita, Latifa; Shiong, Pong Kok
Ilomata International Journal of Social Science Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i4.1161

This study examines the implementation of Indonesian branding in the agrotourism sector in Ciwidey, Indonesia, and Perth, Australia. Agrotourism is chosen for its potential to introduce and promote Indonesia's natural resources, culture, and quality products to local and international tourists. Utilizing a qualitative method with a descriptive approach, the research involves case studies with open interviews and observed data collection. Data is gathered through interviews with key stakeholders and the study of materials related to the agrotourism industry in both locations, participant observation, content analysis, focus group discussions, data collection methods with semi-structured surveys and examining documents such as government regulations and promotional materials. Findings indicate that interactions between Indonesians and the Indonesian diaspora in Perth have positively influenced Indonesia's branding. The study highlights the importance of a unified strategy that integrates Ciwidey's agrotourism with the promotion of Indonesian culture in Perth. Real implications include developing a comprehensive marketing strategy, enhancing stakeholder engagement, implementing cultural exchange programs, improving visitor experiences, creating targeted marketing campaigns, increasing digital promotion and social media engagement, and promoting sustainable practices with community involvement. These actions can strengthen Indonesian branding in the agrotourism sector, enhance visitor experiences, and promote cultural exchange, ultimately boosting tourism and economic growth in both regions.

Pengaruh Media Sosial YouTube “Bincang Online Inspiratif” Edisi Kemerdekaan, Pancasila dan Ibu Kota Nusantara terhadap Kreativitas Pelajar Tambun Selatan Limarandani, Ni Putu; Mutiah, Tuty; Patera, AAA Kusuma; Patera, AA Ketut
Warta Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.294

Penelitian ini mengeksplorasi dampak media sosial, khususnya YouTube dan program bincang online inspiratifnya terhadap pembentukan karakter dan pemahaman Pancasila di kalangan pemuda Indonesia, terutama pelajar SMAN 1 Tambun Selatan. Penelitian ini berfokus pada bagaimana konten bincang online memengaruhi sikap dan nilai-nilai pemuda. Kebaharuan penelitian ini terletak pada eksplorasi bagaimana platform digital seperti YouTube memengaruhi nilai dan kreativitas pemuda dalam konteks pendidikan Pancasila pada pembentukan karakter dan pemahaman nilai-nilai nasional di kalangan pemuda, memberikan wawasan penting tentang bagaimana alat digital dapat digunakan untuk pengembangan karakter dan penguatan identitas nasional. Dengan menggunakan pendekatan kuantitatif, peneliti mengumpulkan dan menganalisis data dari 55 responden melalui observasi dan dokumentasi. Metode analisis data melibatkan uji validitas, reliabilitas, serta analisis statistik yang meliputi uji regresi linear sederhana, uji t, uji F, dan uji koefisien determinasi. Hasil analisis menunjukkan, YouTube memiliki pengaruh signifikan terhadap kreativitas pelajar SMAN 1 Tambun Selatan. Nilai signifikansi dari uji regresi linear sederhana adalah 0,000, yang kurang dari 0,05, menunjukkan bahwa pengaruh YouTube terhadap kreativitas pelajar SMAN 1 Tambun Selatan sangat signifikan. Selain itu, koefisien determinasi sebesar 40% mengindikasikan bahwa sekitar 40% variasi dalam kreativitas pelajar dapat dijelaskan oleh pengaruh YouTube. Uji hipotesis juga mengungkapkan, nilai thitung (5,891) lebih tinggi daripada nilai ttabel (2,005), yang mengonfirmasi adanya pengaruh signifikan dari YouTube terhadap kreativitas pelajar. Dengan demikian, hipotesis alternatif (Ha) diterima, sementara hipotesis nol (H0) ditolak, menegaskan bahwa program bincang online inspiratif di YouTube memiliki dampak signifikan terhadap kreativitas pelajar di SMAN 1 Tambun Selatan.

Sinergi Pemerintah, Lembaga, Dan UMKM Di Era Digital Melalui Konten Bincang Online Limarandani, Ni Putu; Sabah, Kartika; Ketut, Anak Agung; Saisan, Made; Patera, A A Aditya Kusuma
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.157

This study highlights the importance of synergy between government, institutions, and SMEs in the digital era through online discussion content, with a focus on the Terminal as the Local Economic Center in Pandeglang. Speakers from various relevant agencies, such as the Head of Terminal Management Section, Traffic Management & Engineering Division, and SME actors, provide insights into how the harmonization of central and regional government policies is crucial in implementing autonomy. The research emphasizes the significant role of information and communication technology in addressing the challenges of globalization, democratization, and decentralization. A qualitative case study method is used to demonstrate the importance of development communication through online discussion content to enhance synergy between government, institutions, and the public in responsive and transparent public services. New insights such as improving the competence of human resources in local government and the public, as well as expanding access to information networks, are crucial steps in addressing information technology gaps. In conclusion, synergy between government, institutions, and the public through effective communication and the utilization of information technology is key to building quality and inclusive public services in the era of regional autonomy. Keywords: The Digital Era; Content; development communication; public services; Government Synergy

Pengelolaan Community Development Program pada UMKM “Kampung Kuliner Pujasera Energi” Girsang, Lasmery RM; Limarandani, Ni Putu
Jurnal Sinergitas PKM & CSR Vol. 7 No. 2 (2023): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i2.6613

Program pengembangan komunitas (community development program) merupakan salah satu agenda kegiatan yang wajib dimiliki perusahaan besar, juga BUMN, termasuk Pertamina. Pada artikel ini, tim pelaksana kegiatan pengabdian kepada masyarakat bersinergi dengan pihak industri guna memberi sumbangsih keilmuan secara nyata di tengah kelompok masyarakat. Adalah UMKM ”˜Kampung Kuliner Pujasera Energi’ berlokasi di Kelurahan Tambakharjo (Semarang) menjadi tempat sasaran abdimas. Dalam pelaksanaannya, UMKM yang dibentuk sejak 2019 silam, kini telah menjadi sarana aktualisasi dan pengembangan industri rumah tangga (yakni usaha kuliner) yang telah menunjukkan peningkatan ekonomi bagi pelaku UMKM. Mengusung kerjasama dengan berbagai stakeholder, UMKM terus mengalami perkembangan usaha di bidang kuliner sejalan dengan peningkatan capacity building bagi pelaku aktif UMKM

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