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All Journal Ultimacomm: Jurnal Ilmu Komunikasi Ilomata International Journal of Social Science
Past Novel Larasaty
LSPR Institute of Communication and Business
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Interpersonal Communication Role in Cross-Sector Collaboration: A Case Study of Look Communication and BCA Siti Aminatus Zahro; Past Novel Larasaty
Ilomata International Journal of Social Science Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i2.2086

Abstract

Look Communication, a creative agency specializing in event management and strategic communication, has maintained a long-term cross-sector collaboration with PT Bank Central Asia Tbk (BCA), a leading financial institution in Indonesia, for nearly a decade. Despite the longevity of this partnership, the collaboration frequently encounters challenges arising from the contrasting organizational disciplines and cultures between the creative and financial sectors. As this dyad remains underexplored, particularly in the Indonesian context, this study offers a new empirical perspective on cross-sector collaboration dynamics. This study explores the strategic role of interpersonal communication in facilitating effective cross-disciplinary collaboration between the two entities. Employing a qualitative intrinsic case study design, data were collected through in-depth interviews with key stakeholders, including a Senior Account Executive and the Director of Look Communication, a client representative from BCA, and an independent public relations practitioner for triangulation. The analysis reveals that Joseph A. DeVito’s five elements of interpersonal communication provide an analytical framework for understanding how trust, mutual understanding, and sustained interaction are developed and maintained. These elements openness, empathy, supportiveness, positivity, and equality form the core of the interpersonal communication in cross-sector collaboration and enable deeper insights into how trust and shared understandings emerge through everyday interactions. Furthermore, the Client-Firm Relationship model proposed by Pritchard and Smith underscores the importance of sustained communication in fostering trust and cooperation. The findings suggest that interpersonal communication functions not only as a mechanism for sustaining long-term professional relationships but also as a strategic foundation for managing organizational differences and enhancing collaborative effectiveness.
Media Relations Strategy of The Merdeka Belajar Kampus Merdeka (MBKM) Program 2023 in Building an Image in The Digital Era Past Novel Larasaty; Lestari Nurhajati
ULTIMA Comm Vol 16 No 2 (2024): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i2.3783

Abstract

Government Public Relations or popularly referred to as GovPR in Indonesia, often considered by various parties, does not have a significant influence on various performance in government institutions. Even though various studies actually show the opposite, the success of the government in socializing programs and implementing policies, depends very much on the success of its public relations team in carrying out its functions. The purpose of this study is to learn what the public relations team of the 2023 MBKM (Merdeka Belajar Kelas Merdeka) Program under the Ministry of Education and Culture, Research and Technology is doing in an effort to build a positive image in the digital era. The PR team must work hard to increase the visibility of the MBKM program among the media, reach a wider target audience, and maximize the positive impact of the publicity. The function and performance of government PR related to media relations cannot be separated from the approach of media ecology theory. How the media and communication processes that occur affect perceptions, emotions, feelings and values that exist through the new technologies used. A real situation regarding the strengthening of digital communication used in our daily lives. This research uses qualitative methodology with a constructivist approach. Data collection was conducted by in-depth interviews and observation. This study aims to examine how the strategy of the MBKM 2023 program public relations team really is in building an image in the digital era.
Co-Authors Lestari Nurhajati Siti Aminatus Zahro