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All Journal Ultimacomm: Jurnal Ilmu Komunikasi Lektur, Jurnal Ilmu Komunikasi
Lestari Nurhajati
LSPR Institute of Communication and Business
Languange, Linguistic, Communication & Media

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Media Relations Strategy of The Merdeka Belajar Kampus Merdeka (MBKM) Program 2023 in Building an Image in The Digital Era Past Novel Larasaty; Lestari Nurhajati
ULTIMA Comm Vol 16 No 2 (2024): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i2.3783

Abstract

Government Public Relations or popularly referred to as GovPR in Indonesia, often considered by various parties, does not have a significant influence on various performance in government institutions. Even though various studies actually show the opposite, the success of the government in socializing programs and implementing policies, depends very much on the success of its public relations team in carrying out its functions. The purpose of this study is to learn what the public relations team of the 2023 MBKM (Merdeka Belajar Kelas Merdeka) Program under the Ministry of Education and Culture, Research and Technology is doing in an effort to build a positive image in the digital era. The PR team must work hard to increase the visibility of the MBKM program among the media, reach a wider target audience, and maximize the positive impact of the publicity. The function and performance of government PR related to media relations cannot be separated from the approach of media ecology theory. How the media and communication processes that occur affect perceptions, emotions, feelings and values that exist through the new technologies used. A real situation regarding the strengthening of digital communication used in our daily lives. This research uses qualitative methodology with a constructivist approach. Data collection was conducted by in-depth interviews and observation. This study aims to examine how the strategy of the MBKM 2023 program public relations team really is in building an image in the digital era.
FRAMING ANALYSIS OF BONEK AND PERSEBAYA’S DEPARTURE TO AUSTRALIA IN ONLINE MEDIA DETIK.COM, KOMPAS.COM, AND TRIBUNNEWS.COM Diyas Herrianti; Lestari Nurhajati
Lektur: Jurnal Ilmu Komunikasi Vol 9, No 3 (2026): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v9i3.29598

Abstract

This study analyzes media framing in the coverage of Persebaya Surabaya's supporters (Bonek) and the football club's departure to Perth, Australia, as reported by three leading Indonesian online media outlets: Detik.com, Kompas.com, and Tribunnews.com. These outlets were selected based on SimilarWeb data as of April 2026, which ranked them as the three largest online news media in Indonesia. The study employs Pan and Kosicki's framing analysis model, examining four dimensions of framing: syntactical, script, thematic, and rhetorical structures. This qualitative descriptive research uses textual observation as the primary data collection technique. Findings reveal that Detik.com framed the event as a technical training and pre-season preparation agenda, with Bonek's role relatively marginal. Kompas.com emphasized a diplomatic-governmental frame, highlighting the bilateral relationship between East Java Province and Western Australia. Tribunnews.com adopted an entertainment and supporter enthusiasm frame, centering on Bonek's tour program and activities in Perth. These divergent frames reflect each outlet's editorial tendencies and target audiences, contributing to broader understanding of media reality construction in Indonesian sports and sports diplomacy contexts.
Co-Authors Diyas Herrianti Past Novel Larasaty