Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Gemi: Jurnal Penelitian dan Pengabdian MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Alfat Alfat
Universitas Cokroaminoto Yogyakarta
Religion Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Fear Of Missing Out dan Online Customer Experience terhadap Keputusan Pembelian Skincare Scarlett(Studi Pada Generasi Z Pengguna Produk Skincare Scarlett di Yogyakarta) Alfat Alfat; Heri Prasetyo
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 2 No. 3 (2026): Juli : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v2i3.509

Abstract

This study aims to analyze the influence of Fear of Missing Out (FoMO) and Online Customer Experienceon the Purchasing Decision of Scarlett skincare products among Generation Z in the Special Region of Yogyakarta. The increasing use of social media and the rapid development of e-commerce have changed consumer behavior, particularly among Generation Z, in making skincare purchasing decisions. This study employed a quantitative approach using a survey method. The population consisted of Generation Z consumers in the Special Region of Yogyakarta who had purchased Scarlett skincare products online. The sampling technique used was purposive sampling, with a total of 150 respondents. Data were collected through questionnaires using a five-point Likert scale and analyzed using multiple linear regression analysis with IBM SPSS Statistics version 26. The hypotheses were tested using validity, reliability, classical assumption, t-test, F-test, and coefficient of determination (R²) analyses. The results indicate that Fear of Missing Out (FoMO) has a positive and significant effect on the Purchasing Decision of Scarlett skincare products, with a regression coefficient of 0.483, a t-value of 4.368, and a significance value of 0.000 < 0.05. Online Customer Experiencealso has a positive and significant effect on Purchasing Decision, with a regression coefficient of 0.563, a t-value of 5.901, and a significance value of 0.000 < 0.05. Simultaneously, Fear of Missing Out (FoMO) and Online Customer Experiencehave a positive and significant effect on the Purchasing Decision of Scarlett skincare products among Generation Z in the Special Region of Yogyakarta, as indicated by an F-value of 226.335 and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.752 indicates that 75.2% of the variance in Purchasing Decision can be explained by Fear of Missing Out (FoMO) and Online Customer Experience, while the remaining 24.8% is explained by other variables not included in this study
Analisis Holistik Program KKN Berbasis Asset-Based Community Development (ABCD) di Dusun Kuden: Optimalisasi Sektor Pendidikan, Kesehatan, dan Ekonomi Produktif Silvi Ana; Alfat Alfat; Muhamad Rinaldi Zahronnizar; Sam Sulaiman; Vinsensiana Nersi; Genoveva Harrtanti; Aco Ma’ruf; Siti Khadijah Kawali; Sahrul Sahrul; Joshua Aristoteles Tafre; Wisnumurti Wisnumurti
Gemi: Jurnal Penelitian dan Pengabdian Vol. 6 No. 1 (2026): Gemi
Publisher : Universitas Cokroaminoto Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/gemi.v6i1.3511

Abstract

This study examines the design and implementation of a Community Service Program (KKN) based on the Asset-Based Community Development (ABCD) approach, which was carried out holistically and participatively in Kuden Hamlet, Sitimulyo Village, Piyungan Subdistrict, Bantul Regency. This program aims to improve the quality of education, health awareness, and economic independence of the community through integrated interventions. The method used is a qualitative descriptive approach. Data analysis was carried out through data reduction, data display, and drawing conclusions based on the Miles and Huberman model. The results showed a significant increase in community participation, which increased by 25% from previous activities. This active involvement included 25 PAUD students, 40 TPA students, 50 toddlers' parents, 75 elderly people, and 100% active management of KWT Srikandi and Kelompok Mina Kuden. The main indicators of success were measured by consistent attendance, a 100% contribution of land and institutional funds from local assets, as well as an economic shift from a previously non-existent productive economy to the independent cultivation of 500 catfish and agricultural production.These findings confirm that the holistic ABCD-based KKN model is effective in optimizing local assets and promoting sustainable community empowerment.
Co-Authors Aco Ma’ruf Genoveva Harrtanti Heri Prasetyo Joshua Aristoteles Tafre Muhamad Rinaldi Zahronnizar Sahrul Sahrul Sam Sulaiman Silvi Ana Siti Khadijah Kawali Vinsensiana Nersi Wisnumurti Wisnumurti