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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI Jurnal Pengabdian kepada Masyarakat Journal Competency of Business BULETIN BISNIS & MANAJEMEN (BBM) NIKAMABI : Jurnal Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Bangsa Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis INTERDISIPLIN: Journal of Qualitative and Quantitative Research

Heri Prasetyo

Universitas Cokroaminoto Yogyakarta

Author-ID : 3472087

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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ANALISA FAKTOR MOTIVASI BERWIRAUSAHA DI ERA INDUSTRI 4.0 PADA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA Muh Ali Wafa; Heri Prasetyo
Journal Competency of Business Vol 3 No 2 (2019): Journal Competency of Business
Publisher : Program Studi Manajemen

The purpose of this study was to find out and analyze motivation factors for entrepreneurship in the industrial era 4.0 in Sarajanawiyata Tamansiswa University Yogyakarta students. The population in this study were students of the University of Sarjanawiyata Tamansiswa Yogyakarta with a sample of 100 people. The sampling technique uses the Simple Random Sampling method, which is a type of probability sampling, where the researcher selects the sample by giving equal opportunities to all members of the population to be determined as sample members. The type of data used is primary data collected using a questionnaire distributed to employees. The analytical method used is multiple linear regression with a significant level of 5% (α = 0.05). The results of this study indicate that motivation for entrepreneurship is influenced by interest in entrepreneurship, environmental factors, significant attitudinal factors where Fcount (9,747)> Ftable (2.70). Entrepreneurship motivation is each influenced by the interest in entrepreneurship where t count (3.793)> t table (1.66). Entrepreneurial motivation is influenced by environmental factors where t counts (1.582)> t table (1.66). Entrepreneurial motivation is not influenced by attitude factors where t count (-1.753) <t table (1.66). Based on the test results of the coefficient of determination (R2), it can be explained that entrepreneurship motivation is influenced by independent variables (interest in entrepreneurship, environmental factors, and attitude factors) of 21.1% while the remaining 78.9% is influenced by other factors not included in the study. This study will invite other researchers, in order to analyze the factors outside the research, because it is suggested to the next researcher to examine the reasons why entrepreneurial motivation is influenced by other factors other than the interests of entrepreneurship, environmental factors, and attitude factors.

PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PT. ESTADANA VENTURE CABANG KOTABUNAN SULAWESI UTARA Susindra Katili; Heri Prasetyo
Journal Competency of Business Vol 5 No 1 (2021): Journal Competency of Business
Publisher : Program Studi Manajemen

This study aims to determine the effect of compensation and work environment on job satisfaction of employees of PT. Estadana Venture, Kotabunan Branch, North Sulawesi. The type of research used in this research is quantitative research. The sample is part of the number and characteristics possessed by the population. Based on the total employee population of PT. Estadana Venture Branch Kotabunan North Sulawesi as many as 34 people, the researchers took the total population to be used as research samples. The results of this study indicate that compensation has a significant effect on job satisfaction of employees of PT. Estadana Venture Kotabunan Branch, North Sulawesi; work environment has a significant effect on job satisfaction of employees of PT. Estadana Venture Kotabunan Branch, North Sulawesi and 43.4% job satisfaction of employees of PT. Estadana Venture Branch Kotabunan North Sulawesi can be explained by the variables of compensation and work environment. While the remaining 56.6% the influence of other variables that are not in the study

IMPLEMENTASI NILAI NILAI PANCASILA DALAM BEST PRACTICE CORPORATE GOVERNANCE PERBANKAN INDONESIA Heri Prasetyo; Heru Priyanto; Surifah Surifah
BBM (Buletin Bisnis & Manajemen) Vol 4, No 2 (2018): Jurnal BBM Bulan Agustus 2018
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

The purpose of this research is to develop a model in implementing Pancasila values in the best practice corporate governance (IPCG) and to examine the relation between IPCG and banking performance in Indonesia. IPCG was measured by using index based on the CG principles which had been adjusted to the values of Pancasila. Bank performance was measured by using ROA, ROE, LDR, and OER. The result shows that Pancasila values have been well implemented in the Indonesian banking. IPCG does not affect ROA and ROE, but negatively effects on LDR and OER, in which LDR becomes lower as IPCG becomes higher, meaning that it has less risk.

MENINGKATKAN EFEKTIVITAS PENULISAN TUGAS AKHIR DAN KARYA IMIAH MELALUI PELATIHAN MANAJEMEN REFERENSI MENGGUNAKAN APLIKASI MENDELEY Eko Giyartiningrum; Heri Prasetyo; Retno Kurnianingsih
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3: Agustus 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i3.6370

Penulisan karya ilmiah merupakan aspek penting dalam dunia akademik yang membutuhkan keakuratan, keberlanjutan, dan kualitas referensi yang digunakan. Dalam era digital ini, alat manajemen referensi seperti Mendeley dapat memainkan peran yang signifikan dalam meningkatkan efektivitas penulisan tugas akhir dan karya ilmiah, dengan menyederhanakan proses pengelolaan dan penggunaan referensi. Pelatihan ini bertujuan untuk memberikan peserta keterampilan praktis dalam menggunakan Mendeley untuk menulis daftar pustaka yang efisien dan teratur. Dengan menggunakan Mendeley, peserta akan dapat menghemat waktu dan upaya dalam merujuk dan mengorganisir referensi mereka, serta memastikan keakuratan dan konsistensi dalam penulisan daftar pustaka. Pelatihan ini diikuti oleh 35 mahasiswa Program Studi Manajemen, Universitas Cokroaminoto Yogyakarta yang sedang mempersiapkan penulisan tugas akhir. Hasil dari pelatihan ini menunjukkan bahwa penggunaan Mendeley dalam penulisan karya ilmiah dapat memberikan manfaat yang signifikan. Dengan Mendeley, penulis karya ilmiah dapat dengan mudah mengatur, mengakses, dan menyimpan referensi yang relevan. Selain itu, Mendeley juga membantu meningkatkan kualitas referensi dengan memastikan keakuratan dan kebaruan informasi. Kesimpulannya, artikel ini menekankan pentingnya penggunaan Mendeley sebagai alat manajemen referensi dalam penulisan karya ilmiah. Dengan memanfaatkan fitur-fitur Mendeley, penulis karya ilmiah dapat meningkatkan efektivitas penulisan dan memastikan keberlanjutan serta kualitas referensi yang digunakan

Pengaruh Brand Loyalty, Brand Image Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Di Kota Yogyakarta Liyamilati Hanifah; Heri Prasetyo
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.928

The Influence of Brand Loyalty, Brand Image and Price on Wardah Cosmetics Purchasing Decisions among Female Students in the City of Yogyakarta. This research aims to determine the influence of brand loyalty, brand image and price on purchasing decisions for Wardah cosmetics among female students in the city of Yogyakarta. Using descriptive quantitative research methods, determining the sample using the Lemeshow formula with 100 respondents, sampling using purposive sampling technique with the following criteria: 1) Active students in the city of Yogyakarta who use Wardah cosmetics, 2) Have purchased Wardah cosmetics at least once. Data collection techniques using a Questionnaire which then processed the data using IBM SPSS 25. The results of this research are that Brand Loyalty has a t-test calculated value of 6,372, a Brand Image t-test calculated value of 2,297 and a Price t-test calculated value of 5,958. This means that the independent variables Brand Loyalty, Brand Image and Price partially have a positive and significant effect on purchasing decisions. The F-test value is 117,049. This means that the variables Brand Loyalty, Brand Image and Price simultaneously have a positive and significant effect on purchasing decisions.

Pelatihan Manajemen Pemasaran Digital Untuk Peningkatan Penjualan Pada UMKM Kecamatan Sayegan Prasojo, Eko; Destina, Ika; Prasetyo, Heri
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 10 (2023): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i10.515

Era digital dituntut para pelaku UMKM untuk melakukan perubahan dalam hal pemasaran produk yang biasanya menggunakan konvensional berubah menggunkan digitalisasi. Era digital dengan menggunakan media sosial dan marketplace menjadi pilihan solusi bisnis yang meninggkatkan omset penjualan. Metode pengabdian ini teori dan praktek, teori yang disampaikan adalah pemahaman tentang manajemen pemasaran digital serta prakteknya cara menggunakan media sosial dan marketplace. Dari pengabdian ini diharapkan para pelaku UMKM dapat menggunakan media sosial dan marketplace yang ada untuk meningkatkan omset penjualannya.

Impact Of Traditional Market Development And Revitalization For Traders (Case Study At Sentul Traditional Market, Yogyakarta City) Riko Romadon Indika; Heri Prasetyo
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 1 No. 4 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v1i4.47

Traditional markets need to be improved, namely the physical structure of the market, cleanliness, dry floors that are not muddy, arrangement of sellers' locations according to the class of goods being sold. To find out the impact of development and revitalization of the Sentul traditional market. research includes research that uses qualitative analysis. The data sources used are primary data and secondary data. After all the data was collected, analysis was then carried out using qualitative descriptive methods. Based on the research results, it can be seen the impact of the development of traditional market revitalization for traders. The satisfaction of public facilities in the new market is felt by the presence of car parking and excalators to make it easier for customers to get to the places they want to visit.

Pemberdayaan dan Peningkatan Kualitas SDM Pemuda Usia Produktif : Studi Program Rumah Gemilang Indonesia (RGI) di Yogyakarta Ajam Alfikri; Heri Prasetyo
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kondisi kemiskinan penduduk Indonesia berimplikasi terhadap berbagai aspek kehidupan manusia. Akibatnya, banyak anak muda dari keluarga miskin (duafa) tidak memiliki kompetensi bersaing karena minim skill. Hal ini yang menjadi alasan didirikannya program RGI sebagai wadah yang menjadi alternatif memberikan kesempatan pelatihan kepada pemuda usia produktif. Penelitian ini menggunakan metode kualitatif lapangan dan menggunakan berbagai teknik pengumpulan data, yakni wawancara, observasi, dan dokumentasi. Hasil penelitian dianalisis dan disajikan dengan deskripsi naratif. Hasil penelitian ini menemukan beberapa poin: Pertama, tahapan RGI terdiri dari proses seleksi, orientasi (ta'aruf), bimbingan mental dan motivasi, masa pelatihan, kegiatan Factory Tour, workshop dan ujian, magang, dan wisuda. Kedua, implikasi program RGI seperti berpenghasilan dan mandiri, membantu ekonomi keluarga, dan memiliki tabungan. Ketiga, peluang keterserapan siswa RGI di lingkungan kerja dibuktikan dengan beberapa industri kerja yang merekrut siswa seperti industri Hara Chicken, Pawon Mbah Gito, Waroeng Spesial Sambal, dan lainnya di berbagai daerah di Indonesia.

The Influence Of Sharia Marketing On The Decision Of Medical Beauty Clinic Guests In Choosing Services At Rumah Cantik Sehat Muslimah Yogyakarta Qoirini Nur Azizah; Heri Prasetyo; Rr. Eko Giyartiningrum
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6205

This study aims to determine the magnitude of influence on purchasing decisions (Y) on halal labels (X1), halal products (X2), and medical aesthetics (X3). Quantitative research methodology is the one applied. Data collection was carried out using questionnaires at Rumah Cantik Sehat Muslimah Gedongkuning Yogyakarta, with a sample of 92 respondents. With SPSS output, this study uses Data Quality Test, Classical Assumption Test, Multiple Linear Regression Test, and Hypothesis Test. The study's findings suggest that medical aesthetics and halal labels influence consumer decisions. The variables of halal labels, halal products, and medical aesthetics influence purchasing decisions simultaneously, although halal products do not show a major influence on purchasing decisions.

Analisis Startegi Digital Marketing Melalui Sosial Media dalam Meningkatkan Omset Penjualan (Studi Kasus Bebek Sanjay Yogyakarta ) Waki’ah; Heri Prasetyo
NIKAMABI : Jurnal Ekonomi & Bisnis Vol. 3 No. 2 (2024): Jurnal NIKAMABI: Jurnal Ekonomi dan Bisnis
Publisher : Faculty bussines

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ni.v3i2.3214

Digital marketing adalah istilah umum untuk pemasaran barang atau jasa yang ditargetkan, terukur, dan interaktif dengan menggunakan teknologi digital. Tujuan utama dari digital marketing adalah untuk mempromosikan merek, membentuk preferensi dan meningkatkan traffic penjualan melalui beberapa tenik digital marketing. Penelitian ini bertujuan untuk mengetahui strategi Digital Marketing Melalui Sosial media yang diterapkan Bebek Sanjay Yogyakarta dan tantangan dan hambatan yang dihadapi Bebek Sanjay Yogyakarta dalam menerapkan strategi digital marketing melalui media sosial. Penelitian ini dilakukan di UMKM Bebek Sanjay Yogyakarta yang terletak di Jl. Raya Krangkungan Sanggrahan, Condongcatur, Kec. Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta. Proses penelitian ini dilaksanakan dengan mewawancarai 2 orang CEO, 1 orang maneger marketing, 1 orang manager produksi dan 1 orang karyawan owner Bebek Sanjay. Hasil penelitian menunjukan bahwa: (1) Strategi Digital Marketing menggunakan platform facebook, tiktok, instagram, twitter alasannya karena platform tersebut sedang hits atau dipakai oleh generasi milenial atau gen-Z. research konten, research influencer, dan juga memberi saran terkait konten yang akan dijalankan. Sebelum melakukan kampanye tersebut terlebih dulu menganalisis data Pelanggann yang Ada, Mengumpulkan data demografis dari pelanggan saat ini, sperti dari kalangan mana pelanggan yang membeli, umur, dan pendapatan. (2) Tantangan dan hambatan yang dihadapi Bebek Sanjay yaitu Persaingan yang Ketat, Perubahan Algoritma Platform, dan mengelola Konten. Fokus pada unique selling proposition, Amati strategi digital marketing pesaing. (3)Bebek Sanjay mengalami peningkatan omset penjualan sebesar 50%, peningkatan brand awareness, dan keterlibatan pelanggan yang lebih tinggi. Ini menunjukkan bahwa strategi digital marketing yang tepat dapat memberikan dampak signifikan terhadap penjualan dan pertumbuhan bisnis itu yang terjadi. Kenaikan dapat dilihat dari jumlah Pengunjung Bulanan dan omset bulanan tentunya.

Co-Authors Ajam Alfikri Eko Prasojo Endarwati Endarwati Heru Priyanto Junaidi Junaidi Liyamilati Hanifah Muh Ali Wafa Puspita, Ika Destina Qoirini Nur Azizah Retno Kurnianingsih Riko Romadon Indika Rr. Eko Giyartiningrum Surifah Surifah Susindra Katili Waki’ah

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