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The Influence Branding of Social Media to Improve Digital Business in Training and Consulting on Instagram Ridwan Kurniaji; Nur Azizah; Muhamad Yusup
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.618

Abstract

In the post-pandemic era, Indonesian entrepreneurs are competing fiercely to promote and sell their products, aiming to boost economic growth and busi- ness resilience. HSP Academy, a company specializing in occupational safety and health training and consulting, is leveraging this momentum by adopting social media-based marketing to reach wider audiences. Recognizing Insta- gram’s power as an accessible and popular platform, HSP Academy utilizes it to share information about its certified training programs, accredited by the Ministry of Manpower of Indonesia and the National Professional Certifica- tion Agency (BNSP). Instagram’s mobile-friendly interface allows prospective clients to easily access information on certified courses, which supports HSP Academy’s visibility and accessibility in the digital space. This article examines effective strategies for advancing business on social media, specifically focus- ing on Instagram as a key promotional tool. By analyzing the digital marketing techniques that resonate on this platform, the author explores methods for op- timizing engagement with potential clients. Topics include content strategies, engagement tactics, and promotional techniques tailored to the digital market- place. Through a focus on best practices for social media marketing, especially within a business like HSP Academy, this discussion aims to offer insights into enhancing business visibility and reach in today’s digital-driven market
Business Intelligence-Based Risk Analysis Approach to Prevent Accidents in Overhead Crane Operations Ridwan Kurniaji; Nur Azizah; Mohamad Rakhmansyah; Untung Rahardja; Alfajri Ismail
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 8 No 1 (2026): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v8i1.731

Abstract

Overhead crane operations remain a high-risk activity in heavy manufacturing, yet safety management often relies on static assessments that fail to capture real-time operational dynamics. In developing economies such as Indonesia, a significant digital gap hinders the adoption of high-cost IoT solutions, leaving safety data fragmented and reactive. This study aims to bridge this gap by developing and validating a Business Intelligence (BI) Safety Dashboard that utilizes bridge technologies, defined as cost-effective digital solutions that leverage existing administrative and operational data instead of dedicated IoT infrastructure, to provide real-time predictive risk insights. Following a Design Science Research (DSR) framework, a three-year longitudinal study (2024–2026) was conducted at a metal fabrication facility in West Java. A Weighted Dynamic Risk Score (WDRS) was formulated using Data Analysis Expressions (DAX), integrating incident logs, maintenance records, and operator certification data into a unified star schema model. The results demonstrate a 95% reduction in data processing time and a 30% increase in near-miss reporting. The proposed artifact successfully identified critical risk outliers, such as Crane 08 (WDRS = 8.3), and generated spatiotemporal heatmaps that pinpointed specific risk hotspots within the facility. These findings confirm that the BI Dashboard is a feasible and highly practical solution for resource-constrained environments, providing a scalable blueprint for Indonesian SMEs to achieve Industry 4.0 safety standards by leveraging existing administrative data for predictive maintenance and proactive safety interventions.