Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Startupreneur Business Digital (SABDA Journal)
Miftakhul Khasanah
University of Raharja
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Product Innovation of Foodpreneurs Towards Customer Loyalty Alessandro Daeli Garcia; Adhe Muhammad Rosyid; Muhamad Yusup; Miftakhul Khasanah
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 2 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i2.752

Abstract

This study examines the relationship between product innovation and customer loyalty in the foodpreneur industry. In an increasingly competitive market, businesses must continuously innovate to maintain consumer interest, differentiate their brand, and enhance customer engagement. This research aims to assess the impact of product innovation on customer loyalty, with customer satisfaction as a mediating factor. This study employs a Systematic Literature Review (SLR) method by analyzing 20 journal articles published between 2021 and 2025. The articles were selected based on their relevance to product innovation, customer loyalty, and customer satisfaction in the foodpreneur sector. The findings indicate a strong positive relationship between product innovation and customer loyalty, with  customer satisfaction serving as a crucial mediator. Satisfied customers are more likely to make repeat purchases and recommend brands, strengthening longterm loyalty. Additionally, product quality and market orientation significantly contribute to customer retention. Businesses that integrate consumer feedback, maintain high product standards, and prioritize innovation are more likely to build strong customer loyalty. This study suggests further exploration of the impact of digital transformation, technological advancements, and changing consumer behavior on product innovation. Furthermore, the role of social media engagement and influencer marketing could provide valuable insights into enhancing brand visibility and consumer trust.
Integration of Artificial Intelligence in Digital Marketing Strategies Based on Business Data Analytics: Integrasi Kecerdasan Buatan dalam Strategi Pemasaran Digital Berbasis Analisis Data Bisnis Qurotul Aini; Sutama Wisnu Dyatmika; Mochamad Heru Riza Chakim; Miftakhul Khasanah; Zabenaso Queen
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1230

Abstract

The digital transformation in the era of Artificial Intelligence (AI) has revolutionized marketing practices by placing data analysis at the core of adaptive and precision-based strategies. This study aims to analyze how the integration of AI and business data analytics can strategically and sustainably enhance the effectiveness of digital marketing. The research method employs a qualitative approach through literature review and case analysis of AI implementation in digital business contexts. The findings indicate that the use of AI in market segmentation, consumer behavior prediction, and content personalization significantly improves conversion rates, customer loyalty, and marketing cost efficiency. Moreover, this technological integration also supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8 (decent work and economic growth) and Goal 9 (industry, innovation, and infrastructure). These findings highlight the importance of strengthening digital capabilities through the adoption of AI-based technology and data analytics as a foundation for building responsive, innovative, and sustainable marketing strategies aligned with the demands of the digital economy.
Co-Authors Adhe Muhammad Rosyid Alessandro Daeli Garcia Mochamad Heru Riza Chakim Muhamad Yusup Qurotul Aini Sutama Wisnu Dyatmika Zabenaso Queen