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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Startupreneur Business Digital (SABDA Journal)
Zabenaso Queen
Mfinitee incorporation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

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Designing a Digital Business Study Program using Lean Startup Methodology Zabenaso Queen; Aneira Anjani; Anggy Giri Prawiyog
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 1 (2024): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i1.434

Abstract

In the ever growing digital era, the need for adaptive and innovative business education is becoming increasingly important. This research focuses on the central problem of the lack of integration between traditional business theory and dynamic digital business practices, as well as the need to develop entrepreneurial skills that are relevant to today's market. The aim of this research is to design a digital business study program that utilizes the Lean Startup methodology to promote action-oriented and experimental learning. The method used in this research is a participatory curriculum design approach, involving stakeholders from academia, industry and digital entrepreneurs. Data is collected through surveys, in-depth interviews, and case studies, which are then analyzed to identify best practices and principles of effective learning. The conclusion of this research shows that the integration of Lean Startup in digital business study programs can increase students' adaptability and innovation capabilities, preparing them for success in a rapidly changing business environment. The designed program emphasizes iterative learning, rapid market validation, and scalable business model development, all of which are crucial for modern entrepreneurship. This research provides a framework for more responsive and practical digital business education, which can be adopted by educational institutions to develop curricula that meet current and future industry demands.
Sustainable Branding Strategies: The Role of Ecopreneurship in Green Marketing and Consumer Loyalty Arthur Simanjuntak; Zabenaso Queen; Rizki Galang Rahmadan; Henry Henry
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 2 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i2.871

Abstract

In an era of increasing environmental awareness, consumers are not only concerned with product quality but also with the sustainability values embedded in a brand. Ecopreneurship, as an environmentally driven entrepreneurial approach, plays a crucial role in shaping sustainable branding strategies through the implementation of green marketing. This study aims to analyze the influence of ecopreneurship on sustainable branding and its impact on consumer loyalty. The main research problem addressed is how ecopreneurial practices and green marketing contribute to building consumer loyalty within environmentally conscious brands. A quantitative research method was employed, using a structured questionnaire distributed to 150 respondents who are consumers of eco-friendly products. Data were analyzed using SmartPLS 4 through the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The findings indicate that ecopreneurship significantly influences the implementation of green marketing strategies, which in turn positively affects brand image and consumer loyalty. Branding strategies that integrate sustainability values were found to foster emotional engagement, enhance consumer trust, and encourage repeat purchase behavior. The study concludes that ecopreneurship plays a vital role in developing a sustainable competitive advantage through environmentally focused branding. The practical implications suggest that businesses should holistically adopt sustainability principles in their branding communications to strengthen market positioning and foster longterm consumer loyalty.
Integration of Artificial Intelligence in Digital Marketing Strategies Based on Business Data Analytics: Integrasi Kecerdasan Buatan dalam Strategi Pemasaran Digital Berbasis Analisis Data Bisnis Qurotul Aini; Sutama Wisnu Dyatmika; Mochamad Heru Riza Chakim; Miftakhul Khasanah; Zabenaso Queen
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1230

Abstract

The digital transformation in the era of Artificial Intelligence (AI) has revolutionized marketing practices by placing data analysis at the core of adaptive and precision-based strategies. This study aims to analyze how the integration of AI and business data analytics can strategically and sustainably enhance the effectiveness of digital marketing. The research method employs a qualitative approach through literature review and case analysis of AI implementation in digital business contexts. The findings indicate that the use of AI in market segmentation, consumer behavior prediction, and content personalization significantly improves conversion rates, customer loyalty, and marketing cost efficiency. Moreover, this technological integration also supports the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8 (decent work and economic growth) and Goal 9 (industry, innovation, and infrastructure). These findings highlight the importance of strengthening digital capabilities through the adoption of AI-based technology and data analytics as a foundation for building responsive, innovative, and sustainable marketing strategies aligned with the demands of the digital economy.
Co-Authors Aneira Anjani Anggy Giri Prawiyog Arthur Simanjuntak Henry Henry Miftakhul Khasanah Mochamad Heru Riza Chakim Qurotul Aini Rizki Galang Rahmadan Sutama Wisnu Dyatmika