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The Role of Green Innovation in Strengthening the Sustainability Performance of Digital Startups in Indonesia Lidya Agustine Senduk; Chua Toh Hua; Ihda Nur Fathiyah
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1050

Abstract

The increasing awareness of environmental sustainability has encouraged many digital startups in Indonesia to adopt green innovation as a strategic approach to achieving long-term business resilience. This study aims to explore the role of green innovation in strengthening the sustainability performance of digital startups in Indonesia. Using a qualitative approach, the research gathers insights from interviews with startup founders and managers who have integrated eco-friendly practices into their business operations. The findings reveal that green innovation not only enhances operational efficiency and reduces environmental impact but also strengthens brand reputation and stakeholder trust. Furthermore, startups that embed sustainability principles into their core business models demonstrate greater adaptability to market changes and long-term competitiveness. This study contributes to the understanding of how environmental responsibility can coexist with business growth in the digital startup ecosystem. The implications highlight the need for policy support, technological collaboration, and education to foster green innovation in Indonesia’s startup landscape.
Semantic Edge Orchestration for 6G-Enabled Immersive Media Broadcasting Lunantari Sanbella; Chandra Lukita; Anandha Fitriani; Ihda Nur Fathiyah
Bridging of Emerging AI and Media Broadcasting (BEAM) Vol. 2 No. 1 November (2026): Bridging of Emerging AI and Media Broadcasting
Publisher : Sundara Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68012/beam.V2i1.191

Abstract

The rapid evolution of 6G networks is expected to transform immersive media broadcasting by enabling ultra-low-latency communication, intelligent edge computing, and high-capacity transmission for extended reality, holographic content, and interactive multimedia. However, conventional edge resource management remains limited in understanding the semantic importance of media content, resulting in inefficient computation and transmission when network resources fluctuate. This study aims to develop a Semantic Edge Orchestration framework for 6G-enabled immersive media broadcasting that dynamically prioritizes computational, communication, and caching resources according to the semantic relevance of media streams and real-time network conditions. The proposed framework integrates semantic feature extraction, edge intelligence, and adaptive resource orchestration to classify content importance and coordinate processing across distributed edge nodes. Its performance is evaluated through simulation under different traffic loads and network conditions using end-to-end latency, bandwidth utilization, edge resource efficiency, and immersive media quality as evaluation metrics. The experimental results demonstrate that the proposed approach reduces end-to-end latency by 27.8%, decreases bandwidth consumption by 22.4%, and improves edge resource utilization by 18.6% compared with conventional resource aware orchestration while maintaining consistent perceptual quality during high network loads. These findings indicate that semantic aware edge orchestration can provide an effective architecture for intelligent 6G broadcasting by allocating network resources according to both contextual content importance and infrastructure conditions, thereby supporting scalable, responsive, and resource-efficient delivery of next- generation immersive media services.