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All Journal Technomedia Journal International Journal of Engineering, Science and Information Technology ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Startupreneur Business Digital (SABDA Journal) Blockchain Frontier Technology (BFRONT) Journal of Computer Science and Technology Application
Chua Toh Hua
Ijiis Incorporation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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The Social Empowerment Role of the Penta Helix Entrepreneurship Ecosystem in Driving the National Economy Mochamad Heru Riza Chakim; Untung Rahardja; Eka Dian Astuti; Erika Erika; Chua Toh Hua
ADI Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i1.1283

Abstract

Berdasarkan UU No.12 Tahun 2012 tentang pendidikan tinggi mendefinisikan mengenaijenjang pendidikan setelah pendidikan menengah dari program diploma sampai programspesialis yang diselenggarakan oleh perguruan tinggi berdasarkan kebudayaan bangsaindonesia. Didukung oleh konsep dasar KKM(Kuliah Kerja Mahasiswa) oleh ristekdikti,mahasiswa wajib memiliki 3 tridharma yakni pendidikan, penelitian, dan pengabdian agarmenjadi pribadi mahasiswa yang cerdas berbudi luhur secara komprehensif, berintegritasdan kredibel. KKM sendiri merupakan wadah tepat untuk pengembangan multidisciplinaryapplied researches, yang sangat akan sangat berguna bagi masyarakat dan jugameringankan beban pemerintah pusat atau daerah. Serta peduli dan menjawabpermasalahan yang ada dalam permasalahan global tak lupa memberikan nama baik untukperguruan tinggi. KKM meningkatkan empati, kepedulian, kerjasama secara multidisipliner,kepribadian, kontribusi daya saing daerah/nasional, dan mendorong learningcommunity/society
Strengthening the Creative Economy through Branding and E-Commerce Training Muhamad Rizki; Riani Rachmawati; Mitra Trima Dessincer Putri; Umi Rusilowati; Chua Toh Hua; Richard Andre Sunarjo
ADI Pengabdian Kepada Masyarakat Vol 6 No 2 (2026): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i2.1461

Abstract

This community service activity is motivated by the low level of understanding among creative economy actors in developing product branding and utilizing e-commerce as a digital marketing medium, which has resulted in limited business competitiveness amid the development of the digital market. Based on this condition, the program aims to analyze the contribution of branding and e-commerce training in improving the capacity of creative economy actors as well as the effectiveness of digital product promotion. The activity was conducted using a descriptive qualitative method with data collection techniques consisting of observation, interviews, and documentation, along with pre- and post-training evaluations to identify changes in participants’ knowledge and skills. The results of the community service involving 42 participants indicated an improvement in participants' ability to build brand identity, enhance product appearance and presentation, and manage marketing through e-commerce platforms in a more structured and effective manner, accompanied by increased confidence in promoting products and expanding market reach. The discussion confirms that the integration of branding and e-commerce training is an effective strategy in strengthening the creative economy as it improves competitiveness, digital readiness, and the sustainability of creative business actors. Therefore, branding- and e-commerce-based training programs need to be developed continuously through collaboration among academics, government, and industry practitioners to support adaptive and sustainable creative economic growth.
Exploring Servant Leadership and Work Commitment on Service Quality in Small and Medium Enterprises in the Agricultural Sector in Karawang, West Java Asep Sutarman; Ahmad Kadim; Chua Toh Hua; Sondang Visiana Sihotang
International Journal of Engineering, Science and Information Technology Vol 5, No 4 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i4.1762

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the national economy. MSMEs are a populist economic system that can help alleviate poverty, and their growth has the potential to expand the economic base and contribute significantly to improving the regional economy and national resilience. The large number of MSMEs can become government partners in resource management. The MSME development strategy focuses on the agricultural sector in Karawang Regency. The success or failure of government policies in advancing MSMEs in the agricultural sector in Karawang Regency depends heavily on leadership, work commitment, and service quality. No company can develop or operate well until MSME participants provide exceptional service quality, work commitment, and service leadership. Therefore, it is important to address service problems in the MSME sector, especially in the agricultural sector in Karawang Regency. The main objective of this study is to empirically investigate the impact of servant leadership and work dedication on service quality. Data were collected using an online survey distributed to 259 SMEs in the agricultural industry in Karawang Regency, Indonesia. Data were evaluated using SEM. Hypotheses were assessed directly and jointly using two-step Partial Least Squares (PLS) path modelling. Based on the research findings, servant leadership had a higher influence value of 30.5% in influencing service quality than work commitment, which had a value of 22.4%. Mediation testing using the Sobel test resulted in a t-statistic value of 2.33 1.96 and a one-sided p-value of 0.00 0.05. Work dedication is an effective mediating component to increase the impact of servant leadership on service quality.
Utilizing Blockchain for Trustworthy and Transparent AI Decision Making Herman Herman; Rohim Rohim; Rizki Indrawan; Chua Toh Hua
Blockchain Frontier Technology Vol. 6 No. 1 (2026): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/bfront.v6i1.1031

Abstract

The increasing adoption of AI in critical sectors such as healthcare, finance, transportation, and public services raises significant challenges related to transparency, accountability, and trust in automated decision-making processes, particularly since many AI models still operate as black boxes that are difficult to interpret and audit. This study investigates the potential of integrating blockchain technology to enable trustworthy and transparent AI decision-making and is conducted under the framework to systematically design, implement, and evaluate the proposed solution. The proposed framework records AI inference results and relevant metadata onto the blockchain through smart contracts to ensure data immutability and traceability. A prototype system is developed and evaluated using a mixed-method approach, combining qualitative analysis of transparency and auditability with quantitative measurements of system performance such as latency and overhead. The results demonstrate that blockchain integration significantly enhances auditability, data integrity, and user trust compared to conventional AI systems. However, several limitations are identified, including scalability issues, transaction costs, and increased latency caused by on-chain recording processes. Despite these challenges, the proposed approach shows strong potential to improve the accountability of AI systems in high-risk environments and contributes a practical framework along with empirical insights for organizations seeking to adopt transparent and reliable AI, while also opening opportunities for further development through architectural optimization and the adoption of layer-2 blockchain technologies.
Secure Communication in Solar Panel Monitoring Systems Using SmartPLS Ageng Setiani Rafika; Dhimas Tribuana; Rohim Rohim; Agung Rizky; Chua Toh Hua
CORISINTA Vol 3 No 2 (2026): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/gtmmg783

Abstract

This study investigates the factors shaping secure communication architecture in solar panel monitoring systems within smart grid environments, focusing on cybersecurity, data integrity, and system reliability. The integration of solar photovoltaic systems with digital monitoring networks enhances real-time energy management but introduces communication vulnerabilities affecting monitoring accuracy and operational stability. This study aims to assess how Network Security, Data Integrity, and System Reliability contribute to Secure Communication Architecture and Monitoring Performance. A quantitative research design was employed, and the proposed model was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The research model included five constructs: Network Security, Data Integrity, System Reliability, Secure Communication Architecture, and Monitoring Performance. Results indicate that Network Security significantly and positively affects Secure Communication Architecture, while Data Integrity positively influences both Secure Communication Architecture and System Reliability. Furthermore, Secure Communication Architecture and System Reliability both contribute positively to Monitoring Performance. The measurement model demonstrated acceptable reliability and validity, confirming construct robustness. These findings highlight that effective solar panel monitoring systems depend not only on technical energy infrastructure but also on secure, reliable communication networks that ensure accurate and timely data exchange. The study concludes that strengthening cybersecurity mechanisms, data integrity controls, and communication reliability is essential to improve monitoring performance and support resilient smart grid-based renewable energy management.
The Role of Green Innovation in Strengthening the Sustainability Performance of Digital Startups in Indonesia Lidya Agustine Senduk; Chua Toh Hua; Ihda Nur Fathiyah
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1050

Abstract

The increasing awareness of environmental sustainability has encouraged many digital startups in Indonesia to adopt green innovation as a strategic approach to achieving long-term business resilience. This study aims to explore the role of green innovation in strengthening the sustainability performance of digital startups in Indonesia. Using a qualitative approach, the research gathers insights from interviews with startup founders and managers who have integrated eco-friendly practices into their business operations. The findings reveal that green innovation not only enhances operational efficiency and reduces environmental impact but also strengthens brand reputation and stakeholder trust. Furthermore, startups that embed sustainability principles into their core business models demonstrate greater adaptability to market changes and long-term competitiveness. This study contributes to the understanding of how environmental responsibility can coexist with business growth in the digital startup ecosystem. The implications highlight the need for policy support, technological collaboration, and education to foster green innovation in Indonesia’s startup landscape.
Harnessing AI to Improve Operational Effectiveness and Strengthen Organizational Adaptability Agung Rizky; Ridwan Arifin; Arif Andika; Ora Plane Maria Daeli; Chua Toh Hua
CORISINTA Vol 2 No 2 (2025): August
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i2.129

Abstract

This study explores the dual role of Artificial Intelligence (AI) in improving operational effectiveness and fostering organizational agility, two critical factors for success in today’s dynamic business environment. By leveraging technologies such as machine learning, predictive analytics, and robotic process automation, organizations can streamline workflows, enhance cost efficiency, and enable data-driven decision-making. The research adopts a qualitative approach, analyzing case studies and expert insights to uncover key findings. Results indicate that AI implementation significantly enhances process speed, decision accuracy, and adaptability while reducing operational costs. However, challenges such as resistance to change, high implementation costs, and ethical concerns—particularly regarding data privacy—pose barriers to adoption. To address these, organizations must adopt strategic measures such as phased implementation, robust training programs, and ethical frameworks. The study introduces a conceptual model that illustrates AI's central role in driving efficiency and adaptability, supported by comparative performance metrics demonstrating tangible benefits. This research contributes to the broader understanding of AI’s transformative impact, emphasizing its potential as a catalyst for innovation and competitiveness. Furthermore, it provides practical recommendations for overcoming barriers to adoption, ensuring sustainable integration of AI technologies. By addressing both opportunities and challenges, the findings serve as a roadmap for organizations aiming to harness AI's full potential. Future research should focus on industry-specific applications and strategies to tailor AI adoption to unique organizational needs, thereby maximizing its impact across diverse sectors. This study concludes that AI is indispensable for organizations striving to thrive in a rapidly evolving digital landscape.
Development of Digital Technology Based Learning to Enhance Students Strategic Management Competencies Dwi Cahyono; Rohim Rohim; Ardivan Avandi; Chua Toh Hua
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2658

Abstract

The advancement of digital technology has become a major driving force behind the transformation of higher education in Indonesia, particularly in developing students' strategic management competencies, where active engagement and critical thinking are essential. This study employed a quasi-experimental approach with a pretest–posttest design to evaluate the effectiveness of technology-enhanced learning that integrates a Learning Management System (LMS), strategic simulation, and gamification elements. The research instruments consisted of a strategic competency test based on business case studies, digital literacy and student engagement questionnaires, and classroom observation sheets. Quantitative data were analyzed using paired-sample t-tests and Pearson correlation analysis, while qualitative data were examined through student feedback. This study addresses a gap in the Indonesian higher education literature, which has predominantly focused on student motivation, satisfaction, or engagement without directly assessing measurable improvements in strategic management competencies. The findings reveal that the simultaneous integration of an LMS, digital simulations, and gamification significantly enhances students' abilities in business environment analysis, strategy formulation, decision-making, and performance evaluation, thereby providing a more practical and strategically oriented learning experience. The novelty of this study lies in proposing a systematic and integrated digital learning model that bridges theoretical concepts and practical application through interactive simulations and gamification. This research contributes academically by enriching the literature on digital higher education in Indonesia and offers practical implications for developing adaptive curricula and data-driven instructional designs that foster active student engagement in the digital era.
Co-Authors Agung Rizky Agung Rizky Ahmad Kadim Ardivan Avandi Arif Andika Asep Sutarman Dhimas Tribuana Dwi Cahyono Eka Dian Astuti Elisa Ananda Natalia Erika Erika Herman Herman Ihda Nur Fathiyah Ipang Sasono Lidya Agustine Senduk Mitra Trima Dessincer Putri Mochamad Heru Riza Chakim Muhamad Rizki Nanda Septiani Ora Plane Maria Daeli Rafika, Ageng Setiani Rani Nuraeni Riani Rachmawati Richard Andre Sunarjo Ridwan Arifin Rizki Indrawan Rohim Rohim Rusilowati, Umi Sondang Visiana Sihotang Untung Rahardja