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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Supartono .
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pelita Bangsa
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Branding dan Kemasan Produk Menarik dengan Modal Minim Bagi UMKM Desa Sirnajaya Asral .; Indra Permana; Sri Wahyuningsih; Supartono .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This community service program aimed to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Sirnajaya Village to develop attractive product branding and packaging with limited capital. The main challenges faced by participants were a lack of understanding of brand identity and the perception that high-quality packaging requires high costs. The program applied a participatory and need-based approach through several stages: needs analysis, program design, implementation, and evaluation. The training materials included fundamental concepts of branding, low-cost promotional strategies, aesthetic and functional packaging design, and efficient material management. The results showed improvement in participants’ ability to apply simple branding strategies and create appealing yet economical packaging. Moreover, the activity increased participants’ motivation and confidence to develop more competitive and sustainable local products at the village level.
Pengembangan SDM Humas untuk Meningkatkan Keterampilan Komunikasi dan Networking di Desa Sukaragam Fifi Hanafia; Catur Sasi Kirono; Supartono .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Youth empowerment through strengthening leadership capacity is a strategic issue in supporting sustainable rural development, particularly in the context of Generation Z, which is highly adaptive to digital technological advancements. This community service activity aims to examine the implementation of a human resource development seminar in enhancing leadership competencies and organizational management skills among members of the Karang Taruna of Sukaragam Village. The study employs a descriptive qualitative approach using participatory observation, in-depth interviews, and documentation. The stages of the program include needs analysis, seminar design and implementation, activity evaluation, and report and documentation preparation. The results indicate an improvement in participants’ understanding of adaptive leadership, increased organizational motivation, and the strengthened role of public relations in building communication and collaborative networks with various stakeholders. Furthermore, the seminar received positive support from local government and the community. This community service contributes meaningfully to youth empowerment and the strengthening of social organizations at the village level, and serves as a foundation for recommendations for sustainable and replicable leadership training programs in other rural areas.
Co-Authors Asral . Catur Sasi Kirono Fifi Hanafia Indra Permana Sri Wahyuningsih