Sri Wahyuningsih
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pelita Bangsa

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Pelatihan Branding dan Kemasan Produk Menarik dengan Modal Minim Bagi UMKM Desa Sirnajaya Asral .; Indra Permana; Sri Wahyuningsih; Supartono .
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This community service program aimed to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Sirnajaya Village to develop attractive product branding and packaging with limited capital. The main challenges faced by participants were a lack of understanding of brand identity and the perception that high-quality packaging requires high costs. The program applied a participatory and need-based approach through several stages: needs analysis, program design, implementation, and evaluation. The training materials included fundamental concepts of branding, low-cost promotional strategies, aesthetic and functional packaging design, and efficient material management. The results showed improvement in participants’ ability to apply simple branding strategies and create appealing yet economical packaging. Moreover, the activity increased participants’ motivation and confidence to develop more competitive and sustainable local products at the village level.
Pengaruh Pelatihan Microsoft Word, Canva, Dan Persiapan Mental Terhadap SDM: Mediasi Pendidikan Agama Dan Moderasi Lingkungan Sri Wahyuningsih; Sindik Widati; Catur Sasi Kirono
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to evaluate the impact of the integration of technology training and Qur'an literacy in shaping a generation of character in the era of Society 5.0. The research was conducted in Sukadami Village, South Cikarang District, Bekasi Regency, which faces challenges in education and character building. The research uses a qualitative method through a community service approach, with research subjects for elementary to high school students at the equivalent level. The results of the study showed that the combination of technology training, such as the use of Microsoft Word and Canva, with Qur'anic literacy contributed significantly to improving students' spiritual skills and understanding. This training not only equips students with relevant technological skills for the digital age, but also strengthens moral and ethical values that are important in daily life. However, the challenges faced include differences in students' ability levels and time constraints in integrating these programs into the school curriculum.
Bersinergi Membangun Desa Menuju Enterpreneur dalam Mendukung Pembangunan Desa Sukadami Berkelanjutan Sri Wahyuningsih; Catur Sasi Kirono; Sindik Widati
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This paper examines the role of stakeholder collaboration in fostering village entrepreneurship as a strategy to promote sustainable development in Sukadami Village. The program focuses on joint actions involving the village administration, local residents, youth groups, and higher education institutions to optimize local economic resources. By applying participatory methods, entrepreneurial training, and continuous assistance for micro, small, and medium enterprises (MSMEs), the initiative aims to strengthen entrepreneurial capacity, creativity, and economic self-reliance within the community. The findings show that entrepreneurship-oriented village development has a positive impact on improving household income, reinforcing local organizations, and supporting long-term economic sustainability. Furthermore, effective coordination among stakeholders is essential to maintain program consistency and outcomes. The study concludes that collaborative and inclusive village entrepreneurship initiatives can serve as a viable framework for achieving sustainable rural development and enhancing community welfare.