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All Journal Jurnal Pengabdian Digital dan Rekayasa Informatika (JARDIRA)
Hariyadi Fajar Nugroho
Digital Business Study Program, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta
Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Other

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Digital Marketing of Maggot Cultivation Products in Cepogo Village, Boyolali through Website Development and E-Commerce Integration Hariyadi Fajar Nugroho; Fatih Kurniawan; Anung Damar Sasongko
JARDIRA – Jurnal Pengabdian Digital dan Rekayasa Informatika Vol. 2 No. 2 (2026): Vol. 2, No. 2, July 2026
Publisher : CogniSpectra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65917/jardira.v2i2.74

Abstract

Background: The maggot cultivation group in Cepogo Village, Boyolali has economic and ecological potential, but product marketing remains conventional and lacks an integrated digital medium. Contribution: This program strengthens partner capacity by developing a website-based and e-commerce-oriented promotion model for maggot products. Method: The activity was implemented through needs observation, website design, product catalog development, WhatsApp Business and marketplace integration, training, and evaluation. Results: The outputs include a marketing website design, a digital product catalog, an online ordering flow, an admin dashboard concept, and activity documentation. Conclusion: Digital marketing helps organize product information, strengthen business identity, and facilitate online ordering access for potential customers.
Co-Authors Anung Damar Sasongko Fatih Kurniawan