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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Income : Digital Business Journal
Lalu Yayan Ardiansyah
Universitas Bumigora, Mataram, Indonesia
Economics, Econometrics & Finance

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Peningkatan Kapasitas UMKM Kota Mataram dalam Pembukuan dan Pemasaran Melalui Edukasi Digital Terpadu Lalu Yayan Ardiansyah; Juliana Palit; Muhammad Andika Zainul Irzani
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 2 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i2.5984

Abstract

Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pelaku UMKM di Kota Mataram dalam pembukuan digital dan pemasaran digital sebagai respon terhadap lemahnya kemampuan pencatatan keuangan serta belum optimalnya pemanfaatan media digital dalam pemasaran. Permasalahan tersebut berdampak pada terbatasnya pengelolaan arus kas, rendahnya efisiensi operasional, serta terbatasnya jangkauan pasar mitra. Untuk mengatasi hal tersebut, program dilaksanakan melalui pendekatan partisipatif dan pemberdayaan dengan melibatkan mitra secara aktif dalam proses mengidentifikasi masalah hingga implementasi solusi. Metode pelaksanaannya meliputi sosialisasi, pelatihan pembukuan digital menggunakan aplikasi sederhana seperti BukuWarung, pelatihan pemasaran digital melalui media sosial—terutama Instagram dan WhatsApp Business—serta pendampingan intensif untuk memastikan penerapan keterampilan secara mandiri. Kegiatan ini dirancang secara kolaboratif sehingga mitra berperan sebagai aktor utama dalam perubahan perilaku manajemen usaha. Sasaran program meliputi peningkatan literasi keuangan digital dan kemampuan pemasaran berani pada UMKM. Pelaksanaan program menghasilkan transformasi yang signifikan pada kemandirian mitra dalam melakukan pencatatan keuangan dan promosi produk secara digital. Program ini diharapkan dapat memperkuat daya saing UMKM Kota Mataram melalui penerapan teknologi digital dalam operasional usaha.
Mengoptimalkan Potensi Ekonomi Digital Melalui Komunikasi Digital pada Upacara Mulud Adat Bayan Ashar Banyu Lazuardi; Mohamad Yudisa Putrajip; Lalu Yayan Ardiansyah
Income : Digital Business Journal Vol. 4 No. 2 (2026)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v4i2.6685

Abstract

The Bayan Customary Mulud Ceremony is an intangible cultural heritage of the Sasak people. Ithas the potential to be a cultural tourism attraction and a source for digital economy development.However, this potential has not been fully utilized because current digital communication failsto connect cultural values with economic opportunities for the community. This researchaims to analyze the digital economy potential of the Bayan Customary Mulud Ceremony byexamining the government’s digital communication and empirical conditions in the field. Theresearch uses a qualitative approach with a case study method. Data was collected throughnon-participatory observation during the ceremony and analysis of the West Nusa TenggaraProvincial Government’s official tourism promotion website. The results show that digitalcommunication is still focused on destination promotion and has not integrated cultural economic potential. Information about the Bayan Customary Mulud does not highlight the philosophical values of the ritual, the event calendar, or the economic opportunities that can be developed. In the field, tourists are still mostly local visitors, micro, small, and medium enterprises (MSMEs) operate independently, and the spatial arrangement for tourists is not yet optimal. This research concludes that digital economy development requires a digital communication strategy that integrates digital storytelling, cultural promotion, MSME empowerment, and indigenous community-based destination management to create sustainable cultural tourism.
Pengaruh Keamanan Siber, Efikasi Diri, Dan Sosialisasi Finansial Digital Terhadap Keberlanjutan UMKM Thea Amantha Maliagung; Lalu Yayan Ardiansyah; Rina Komala
Income : Digital Business Journal Vol. 4 No. 2 (2026)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v4i2.6700

Abstract

Digital financial literacy has been widely studied as a determinant of micro, small, and medium enterprise (MSME) sustainability, yet most studies remain focused on general financial and digital knowledge dimensions. Other dimensions that shape entrepreneurs' digital financial behavior are rarely examined in depth, namely cybersecurity awareness, digital financial self-efficacy, and digital financial socialization. This study aims to build a conceptual framework on the influence of these three variables on MSME business sustainability. A narrative literature review method was applied to relevant articles published between 2013 and 2026. The review indicates that cybersecurity awareness, digital financial self-efficacy, and digital financial socialization conceptually contribute to business sustainability by strengthening MSME owners' confidence and the security of their digital transactions. The implication is that digital financial literacy programs should not only emphasize product knowledge but also security, self-confidence, and social support in the use of digital financial services.
Co-Authors Ashar Banyu Lazuardi Juliana Palit Mohamad Yudisa Putrajip Muhammad Andika Zainul Irzani Rina Komala Thea Amantha Maliagung