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All Journal Prima Magistra: Jurnal Ilmiah Kependidikan Income : Digital Business Journal
Ashar Banyu Lazuardi
Universitas Bumigora, Mataram, Indonesia
Economics, Econometrics & Finance Other

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SYMBOLIC DIMENSIONS OF PRESEAN AND THEIR ROLE IN THE INTERNALISATION OF PANCASILA VALUES IN SOCIAL EDUCATION I Nyoman Miyarta Yasa; Galih Suryadmaja; Dewi Puspita Ningsih; Retno Utari; Ashar Banyu Lazuardi
Prima Magistra: Jurnal Ilmiah Kependidikan Vol. 6 No. 4 (2025): Volume 6 Number 4 (October 2025)
Publisher : Program Studi PGSD Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/jpm.v6i4.5725

Abstract

The internalisation of Pancasila values among sociology education students often lacks contextual relevance to local culture. One potential approach is through the values of Presean culture, which can enhance the teaching of Pancasila ideology. The aim of this study is to analyse the role of internalising Presean cultural values in social learning and its impact on strengthening Pancasila ideology among sociology education students. The research methodology employed is a qualitative approach, utilising data collection techniques such as interviews, observations, and document studies. Analysis is conducted using a descriptive-interpretative approach to explore the meanings and impacts of Presean culture within the context of Pancasila education. The findings indicate that the internalisation of Presean cultural values, such as courage, sportsmanship, and adherence to rules, significantly contributes to enhancing students' understanding of the principles of Pancasila. Furthermore, this culturally-based learning has successfully raised students’ awareness of the importance of unity, social justice, and respect for human rights. Therefore, the integration of Presean cultural values into social education can serve as an effective alternative for strengthening Pancasila ideology among the younger generation.
Pengalaman Stakeholder terhadap Konsistensi Pesan Bisnis Multikanal dan Kejelasan Verifikasi Sumber dalam Komunikasi Bisnis Digital Ashar Banyu Lazuardi; I Wayan Kusuma Dibiaggi; I Gde Anjas Kharisma Nata
Income : Digital Business Journal Vol. 4 No. 1 (2026): .
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v4i1.6113

Abstract

Perkembangan komunikasi bisnis digital mendorong organisasi untuk memanfaatkan berbagai saluran komunikasi secara bersamaan. Namun, praktik komunikasi multikanal tersebut sering menghadapi permasalahan terkait konsistensi pesan dan kejelasan verifikasi sumber, yang berpotensi mempengaruhi kepercayaan pemangku kepentingan. Penelitian ini bertujuan untuk mengeksplorasi pengalaman pemangku kepentingan dalam memaknai konsistensi pesan bisnis multikanal dan kejelasan sumber verifikasi dalam komunikasi bisnis digital. Penelitian menggunakan pendekatan kualitatif dengan metode wawancara mendalam, observasi konten digital, dan dokumentasi komunikasi bisnis. Informan penelitian terdiri atas konsumen, mitra bisnis, dan karyawan yang terlibat langsung dalam aktivitas komunikasi digital organisasi. Analisis data dilakukan melalui teknik analisis tematik untuk mengidentifikasi pola makna yang muncul dari pengalaman informan. Hasil penelitian menunjukkan bahwa konsistensi pesan multikanal dipersepsikan sebagai indikator profesionalisme dan kerahasiaan organisasi, sedangkan kejelasan verifikasi sumber berfungsi sebagai mekanisme utama dalam membangun kredibilitas komunikasi bisnis digital. Temuan juga mengungkap bahwa kepercayaan pemangku kepentingan terbentuk melalui interaksi antara keselarasan pesan antar kanal dan kejelasan identitas sumber informasi. Penelitian ini berkontribusi dalam memperkaya kajian komunikasi bisnis digital dengan menempatkan pengalaman pemangku kepentingan sebagai pusat analisis, serta memberikan pentingnya praktis bagi organisasi dalam merancang strategi komunikasi multikanal yang terintegrasi dan kredibel.
Mengoptimalkan Potensi Ekonomi Digital Melalui Komunikasi Digital pada Upacara Mulud Adat Bayan Ashar Banyu Lazuardi; Mohamad Yudisa Putrajip; Lalu Yayan Ardiansyah
Income : Digital Business Journal Vol. 4 No. 2 (2026)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v4i2.6685

Abstract

The Bayan Customary Mulud Ceremony is an intangible cultural heritage of the Sasak people. Ithas the potential to be a cultural tourism attraction and a source for digital economy development.However, this potential has not been fully utilized because current digital communication failsto connect cultural values with economic opportunities for the community. This researchaims to analyze the digital economy potential of the Bayan Customary Mulud Ceremony byexamining the government’s digital communication and empirical conditions in the field. Theresearch uses a qualitative approach with a case study method. Data was collected throughnon-participatory observation during the ceremony and analysis of the West Nusa TenggaraProvincial Government’s official tourism promotion website. The results show that digitalcommunication is still focused on destination promotion and has not integrated cultural economic potential. Information about the Bayan Customary Mulud does not highlight the philosophical values of the ritual, the event calendar, or the economic opportunities that can be developed. In the field, tourists are still mostly local visitors, micro, small, and medium enterprises (MSMEs) operate independently, and the spatial arrangement for tourists is not yet optimal. This research concludes that digital economy development requires a digital communication strategy that integrates digital storytelling, cultural promotion, MSME empowerment, and indigenous community-based destination management to create sustainable cultural tourism.
Co-Authors Dewi Puspita Ningsih I Gde Anjas Kharisma Nata I Nyoman Miyarta Yasa I Wayan Kusuma Dibiaggi Lalu Yayan Ardiansyah Mohamad Yudisa Putrajip Retno Utari Suryadmaja, Galih