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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi JBMR: Journal of Business and Management Review
Utami, Wiry
Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN ELEKTRONIK PADA LOYALITAS ELEKTRONIK (KEPUASAN ELEKTRONIK SEBAGAI VARIABEL MEDIASI DAN KEPERCAYAAN YANG DIRASAKAN SEBAGAI VARIABEL MODERASI) Utami, Wiry
MENARA EKONOMI Vol 3, No 6 (2017): Vol III No. 6 Oktober 2017
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/me.v3i6.405

Abstract

This research examine the influence of electronic service quality that consist of fourdimensions are efficiency, system availability, fulfillment and privacy on electronic loyalty, withelectronic satisfaction as mediating variable, perceived trust as moderating variables. Datafor this research were collected by offline and online survey and administered to 237 respondents.The hypothesis testing was conducted using multiple regression analysis, simple regressionanalysis, hierarchical regression analysis.Findings of this study indicate that efficiency, system availability, fulfillment of electronicservice quality are strongest predictors of electronic satisfaction, whereas privacy has no positiveinfluence on electronic satisfaction. This study confirms that electronic satisfaction has stronginfluence on electronic loyalty. Electronic satisfaction also partially mediation the positiveinfluence of efficiency and fulfillment on electronic loyalty. This study reveals that perceived trusthas no moderating role in the influence of electronic satisfaction on electronic loyalty.Keywords : online shopping, electronic service quality, perceived trust, electronic satisfactionand electronic loyalty
The Effect of Brand Experience, Brand Personality and Brand Trust on Brand Loyalty Howardi Visza Adha; Wiry Utami
Journal of Business and Management Review Vol. 2 No. 12 (2021): (Issue-December)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr212.2962021

Abstract

This study conducted to determine the effect of brand experience, brand personality and brand trust on brand loyalty. This study is an explanatory research. The method used in this study is a quantitative method using survey methods. The total sample in this study was 150 respondents with the technique of taking with the method of purposive sampling. Primary data in this research is obtained from questionnaires distributed to respondents, while secondary data is data related to the object of research presented by other parties. Data analysis techniques in this study using simple regression analysis. The result of the research shows that: (1) brand experience has positive effect on brand personality, (2) brand experience has positive effect on brand trust, (3) brand personality positive effect on brand loyalty, (4) Brand trust has positive effect on brand loyalty (5) Brand experience has positive effect on brand loyalty.
Co-Authors Wiry Utami