Article Per Year (5 Year)
p-Index From 2021 - 2026
1.399
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence for Digital Marketing International Journal of Economic Integration and Regional Competitiveness
Mochamad Rizal Yulianto
Muhammadiyah University of Sidoarjo, Indonesia
Economics, Econometrics & Finance Environmental Science

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
ARTIFICIAL INTELLIGENCE (AI), DIGITAL MARKETING AND POPULARITY ON PURCHASE INTENTIONS FOR VIRTUAL CONCERTS IN KOREAN GIRLBAND AESPA Fandy Al Ubaidah; Istian Kriya Almanfaluti; Mochamad Rizal Yulianto; Alshaf Pebrianggara
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.339

Abstract

Objective:  The impact of the Behavioral Control Model, Personal Innovation, and Technology Acceptance on Shopee Online Purchase Interest is examined in this study. Method: Data was gathered from 96 respondents via questionnaires sent to Shopee platform users utilizing a quantitative study design and SmartPLS software. Results: These results show a favorable association between the factors of the Technology Acceptance Model, Personal Innovation, and Behavioral Control, and how these affect Online Purchase Interest. The study's findings emphasize the significance of the Shopee platform's use of the technology acceptance model, consumer creativity, and the application of efficient behavioral management to boost platform users' enthusiasm in making purchases. Novelty: The implications of this research contribute to consumer understanding in the context of online product or service shopping, assisting researchers in developing strategies that can increase customer engagement and satisfaction.
CONTENT MARKETING, DIGITAL INTERACTION, AND UPLOAD FREQUENCY ON CONSUMER PURCHASING DECISIONS IN DIGITAL MARKETING THROUGH INSTAGRAM SOCIAL MEDIA Zalwa Raniah Salshabilla; Mochamad Rizal Yulianto
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.418

Abstract

Objective: This study aims to analyze the influence of Content Marketing, digital interaction, and upload frequency on consumer purchasing decisions on Instagram. Method: The research method used a quantitative approach with a purposive sampling technique on 100 respondents, as well as multiple linear regression analysis using SPSS 25. Results: The results showed that marketing content had a positive but insignificant effect, while digital interaction and upload frequency had a significant positive effect on purchasing decisions. Simultaneously, all three variable had a significant effect with a contribution of 56,2%. Novelty: This finding emphasizes the importance of integrating content, interaction, and upload consistency to improve consumer purchasing decisions on Instagram.
THE EFFECT OF LIVE STREAMING, RATINGS, AND PRODUCT REVIEWS ON PURCHASING DECISIONS FOR COMPASS SHOE PRODUCTS IN THE SHOPEE APPLICATION M. Ivan Imanulloh Khaqi; Mochamad Rizal Yulianto; Andry Rachmadany
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.422

Abstract

Objective: This study aims to analyze the effect of the live streaming feature, product ratings, and product reviews on purchasing decisions for Compass shoes in the Shopee application. Method: Using multiple linear regression techniques, the study identified that all independent variables (live streaming, ratings, and product reviews) have a positive and significant relationship to purchasing decisions, and the research instrument proved to be reliable with Cronbach's Alpha and Composite Reliability values above 0.7 for all constructs. Results: The analysis results show that the product review variable (X3) has the most significant influence, while live streaming (X1) has the smallest influence, and the research model shows moderate predictive power of purchasing decisions (R Square=0.528). Novelty: This finding confirms the importance of reviews, ratings, and real-time interactions in encouraging consumers to make purchasing decisions in digital marketplaces.
THE INFLUENCE OF CONTENT MARKETING, E-WOM, AND BRAND AWARENESS ON PURCHASE INTENTION OF EIGER PRODUCTS ON TIKTOK AMONG GENERATION Z Ahmad Rosyidun Nafi’; Mochamad Rizal Yulianto; Andry Rachmadany
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.423

Abstract

Objective: This study aims to analyze the influence of Content Marketing, Electronic Word of Mouth (E-WOM), and Brand Awareness on the Purchase Intention of Eiger products among Generation Z on TikTok, focusing on identifying which factors most effectively drive consumer decisions in the digital-native segment. Method: A quantitative descriptive approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM), with data collected from 96 Generation Z respondents who actively use TikTok and have been exposed to Eiger promotional content. A purposive sampling method was applied, and measurements were conducted using a Likert-scale questionnaire based on established indicators for each variable. Results: The findings reveal that Brand Awareness significantly and positively influences purchase intention, while Content Marketing and E-WOM do not show a significant impact. The R-square value of 0.778 indicates that 77.8% of the variance in purchase intention can be explained by the tested variables, with brand awareness emerging as the dominant factor. Novelty: Unlike many prior studies highlighting the role of content marketing and E-WOM in driving Generation Z consumer behavior, this research demonstrates that on TikTok, purchase intention is primarily shaped by brand awareness. This highlights the strategic importance of enhancing brand presence, consistent messaging, and digital engagement to strengthen consumer trust and encourage purchasing decisions.
THE INFLUENCE OF TIKTOK SHOP’S PREDATORY PRICING ON CONSUMER ATTRACTION AND PURCHASING DECISIONS OF FASHION PRODUCTS AMONG GENERATION Z Ramadhani Dwi Priyanto; Alshaf Pebrianggara; Mochamad Rizal Yulianto
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 10 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i10.424

Abstract

Objective: This study aims to empirically examine the effect of predatory pricing strategies on consumer attraction and purchasing decisions of fashion products on TikTok Shop among Generation Z, with consumer attraction serving as a mediating variable. Method: This study employed a quantitative approach with an explanatory research design and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample consisted of 100 Generation Z respondents in Indonesia who actively shop for fashion products on TikTok Shop. Data were collected through a five-point Likert scale questionnaire distributed online and analyzed using SmartPLS. Result: The findings indicate that predatory pricing has a significant positive effect on both consumer attraction and purchasing decisions. Consumer attraction was also found to positively influence purchasing decisions and partially mediates the relationship between predatory pricing and purchasing decisions. The R² values for consumer attraction (0.871) and purchasing decisions (0.847) demonstrate very strong explanatory power, while the Q² values for each construct (>0.35) indicate high predictive relevance. Novelty: This study confirms that although extreme pricing strategies can trigger impulsive purchases and increase purchase urgency among Generation Z, long-term reliance on such practices may erode consumer trust and undermine market sustainability. Unlike previous studies that focused primarily on regulatory aspects and SMEs, this research provides empirical evidence of the paradoxical effects of predatory pricing on digital-native consumer behavior.
THE EFFECT OF BRAND TRUST AND PERCEIVED RISK ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (A STUDY OF DAVIENA SKINCARE CUSTOMERS ON TIKTOK SHOP) Andhika Ayu Luthfiyani; Muhammad Yani; Mochamad Rizal Yulianto; Rita Ambarwati Sukmono
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 11 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i11.457

Abstract

Objective: The purpose of this study is to analyze the effect of brand trust and perceived risk on customer loyalty, customer satisfaction as a mediator, for Daviena Skincare products distributed by TikTok Shop. The issue of product overclaims present in the marketing of skincare products, specifically for Indonesia generally and for Daviena Skincare in particular, contributed to consumer uncertainty, which can hamper brand trust, perceived risk, and customer loyalty. Method: The approach and strategy for this study are quantitative, specifically represented by surveys, with 150 respondents who are customers of Daviena Skincare, having transacted at least twice at TikTok Shop. Results: The findings from this study show that brand trust and perceived risk affected customer satisfaction on TikTok Shop, customer satisfaction affected customer loyalty, and brand trust and perceived risk directly affected customer loyalty. The findings show that customer satisfaction can mediate the relationship between Brand Trust, Perceived Risk, and Customer Loyalty for Daviena Skincare on TikTok Shop. Novelty: The development of social media and e-commerce, specifically TikTok Shop, has fueled competition in the local skincare industry in Indonesia, highlighting the role of customer satisfaction as a mediating variable in the relationship between brand trust, perceived risk, and customer loyalty for Daviena Skincare products distributed through TikTok Shop.
THE ROLE OF HEDONIC SHOPPING MOTIVATION AND PROMOTION IN SHAPING ONLINE IMPULSIVE BUYING: THE MEDIATING EFFECT OF SHOPPING ENJOYMENT IN GENERATION Z Muhammad Anugerah Ramadhan; Muhammad Yani; Mochamad Rizal Yulianto; Rita Ambarwati Sukmono
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.465

Abstract

Objective: The development of e-commerce has encouraged changes in consumer shopping behavior that was previously offline and is now done online, especially in Generation Z who tend to do Impulsive Buying. This study aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Online Impulsive Buying with Shopping Enjoyment as a mediating variable. Method: The study used a quantitative approach with a survey method of 150 Generation Z respondents who actively shop through e-commerce platforms. The data was analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM) method. Results: The results of the study show that Hedonic Shopping Motivation and Promotion have a positive and significant effect on Online Impulsive Buying. In addition, Shopping Enjoyment has been shown to have a significant effect on Online Impulsive Buying and is able to mediate the influence of Hedonic Shopping Motivation and Promotion on this behavior. Novelty: These findings confirm that emotional aspects, engaging promotions and shopping experiences have an important role in shaping Generation Z's impulsive buying behavior.
INTEGRATING ISLAMIC MARKETING AND GREEN MARKETING THROUGH MAQASHID SHARIAH: A CONCEPTUAL FRAMEWORK FOR SUSTAINABLE VALUE CREATION Kumara Adji Kusuma; Aidah Safira Maharani; Rara Novalia; Mochamad Rizal Yulianto; Herlinda Maya Kumala Sari
International Journal of Economic Integration and Regional Competitiveness Vol. 3 No. 7 (2026): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v3i7.513

Abstract

Objective: The growing urgency of environmental sustainability has challenged conventional marketing paradigms, including green marketing, which is often criticized for its instrumental and profit-driven orientation. Simultaneously, Islamic marketing offers a value-based framework grounded in ethical and spiritual principles but remains underexplored in addressing ecological concerns. This study aims to develop an integrative conceptual framework that bridges Islamic marketing and green marketing through the lens of maqashid shariah. Method: Using a structured literature review and critical synthesis approach, this study identifies a theoretical gap between sustainability-driven marketing and faith-based ethical systems. Results: The findings reveal that while green marketing emphasizes environmental responsibility, it lacks a transcendent moral foundation. Conversely, Islamic marketing provides a holistic ethical system but has not been fully operationalized in environmental contexts. Novelty: This study proposes a maqashid shariah-based framework that integrates ecological sustainability into Islamic marketing by aligning environmental protection with the preservation of life (nafs), lineage (nasl), and wealth (mal). The framework introduces the concept of Islamic Green Marketing (IGM) as a value-driven and sustainability-oriented paradigm. The study contributes to the literature by offering a novel theoretical integration and provides managerial implications for halal industries and Islamic social finance institutions in advancing sustainable practices.
THE EFFECT OF TIKTOK LIVE HOST INTERACTION, VIEWING INTENSITY, AND PROMOTION ON IMPULSE PURCHASES OF SKINTIFIC PRODUCTS ON TIKTOK SHOP Khurrotul Lutfiyah; Rendy Adi Saputra; Mochamad Rizal Yulianto; Alshaf Pebrianggara; Bayu Hari Prasojo
International Journal of Economic Integration and Regional Competitiveness Vol. 3 No. 7 (2026): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v3i7.518

Abstract

Objective: The purpose of this study is to demonstrate that host interaction, viewing intensity, and promotions influence impulsive purchases of Skintific products on TikTok Shop. Method: This study employs a quantitative approach, with data collected via a questionnaire. The data analysis method used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS). Results: The results indicate that host interaction, viewing intensity, and promotions positively and significantly influence impulsive purchasing. This suggests that stronger host communication, more frequent viewing exposure, and more attractive promotions increase the likelihood of consumers making spontaneous purchases. Novelty: Therefore, optimizing live-streaming interaction, audience engagement, and real-time promotional strategies can be prioritized to improve impulsive sales performance.
Co-Authors Ahmad Rosyidun Nafi’ Aidah Safira Maharani Alshaf Pebrianggara Andhika Ayu Luthfiyani Andry Rachmadany Andry Rachmadany Bayu Hari Prasojo Fandy Al Ubaidah Herlinda Maya Kumala Sari Istian Kriya Almanfaluti Khurrotul Lutfiyah Kumara Adji Kusuma M. Ivan Imanulloh Khaqi Muhammad Anugerah Ramadhan Muhammad Yani Ramadhani Dwi Priyanto Rara Novalia Rendy Adi Saputra Rita Ambarwati Sukmono Zalwa Raniah Salshabilla