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All Journal Dinasti International Journal of Education Management and Social Science International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Ranah Research : Journal of Multidisciplinary Research and Development
Ridlwan Muttaqin
Universitas Indonesia Membangun, Bandung, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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GREEN ENTREPRENEURSHIP DEVELOPMENT STRATEGY THROUGH SACK RECYCLING BUSINESS Raden Putri Shafira Nur Chandra; Ridlwan Muttaqin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1570

Abstract

This study aims to analyze the strategy for developing green entrepreneurship through the sack recycling business at the Abadi DMA Depot. The research method used is a qualitative descriptive approach with SWOT analysis and Business Model Canvas (BMC) tools. SWOT analysis is used to determine the strengths, weaknesses, opportunities, and threats faced by the Abadi DMA Depot. Meanwhile, the Business Model Canvas helps in defining the main components of the business that must be improved in order to achieve sustainable growth. The results of the study indicate that the sack recycling business has good potential for development, supported by the availability of raw materials, production cost efficiency, and increasing public awareness of environmentally friendly products. However, this business also faces several obstacles, such as limited capital and a fairly high level of market competition. The results of the Business Model Canvas analysis indicate that the sack recycling business has a value proposition in the form of environmental benefits and economic value, so it is worthy of being developed as a green entrepreneurship with management and finance.
Co-Authors Kasir Kasir Lina Marliana Prinska Damara Sastri Prinskadamara Satri Raden Putri Shafira Nur Chandra