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All Journal PROCURATIO: Jurnal Manajemen dan Bisnis AURORA: Journal of Emerging Business Paradigms
Muhammad Fuzail
Government College University Faisalabad
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Digital Innovation in Enhancing Competitiveness of Destination Marketing Strategy Ziqrurrahman Irsyad; Muhammad Fuzail; Dedy Iswanto; Mohammad Gamri
Aurora: Journal of Emerging Business Paradigms Vol. 2 No. 2 (2025): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v2i2.147

Abstract

This research aims to analyze the role of digital innovation in improving the competitiveness of tourist destination marketing strategies with a Systematic Literature Review approach. Literature sources were taken from Google Scholar, Scopus, and DOAJ indexers, with a focus on publications between 2014 and 2024. The results show that the application of digital technology in destination marketing has a significant impact on tourist attraction and satisfaction. Innovations such as social media, virtual reality, and digital content have proven to be effective in increasing destination visibility and enhancing the traveler experience. The characteristics of digital technologies, including their ability to provide real-time and interactive information, play an important role in influencing traveler decisions. However, the research also identified challenges such as the digital divide and potential loss of cultural authenticity that need to be addressed, as they may reduce the effectiveness of marketing strategies. Therefore, the balance between digital innovation and preservation of local culture is a key factor in creating an effective and sustainable marketing campaign. The findings are expected to provide insights for destination managers in designing marketing strategies that are more innovative and responsive to changing tourism trends.
The Impact of Digital Leadership and Organizational Transformation on Employee Engagement and Performance Silvia Wahyu Safitri; Dedy Iswanto; Mohammad Gamri; Muhammad Fuzail; Suwandi S. Sangadji
PROCURATIO: Jurnal Manajemen & Bisnis Vol. 5 No. 1 (2026): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/projmb.v5i1.262

Abstract

Purpose – This study aims to examine and synthesize literature on the roles of digital leadership and organizational transformation in shaping employee engagement and performance in the digital era. It identifies research gaps and contextual mechanisms. Design/method/approach – A Literature Review (LR) approach was employed to examine peer-reviewed articles published between 2016 and 2025 through the Directory of Open Access Journals (DOAJ) and Google Scholar. The search used the keywords digital leadership, organizational transformation, employee engagement, and employee performance. Studies in English or Indonesian were assessed by objectives, contexts, methods, concepts, and findings. Evidence was synthesized using qualitative analysis. Findings –  Literature shows that digital leadership and organizational transformation influence employee engagement and performance. Digital leadership strengthens technological adaptability, visionary leadership, innovation, collaboration, and empowerment. Organizational transformation enhances digital adaptation, operational efficiency, productivity, and competitiveness. Organizational culture and employee engagement mediate these relationships. Nevertheless, resistance to change, digital competency gaps, inadequate infrastructure, and generational differences can hinder successful transformation and limit organizational outcomes. Implications – Organizations should integrate digital leadership development, employee capability development, organizational transformation, and innovation-supportive cultures. Managers should approach digital transformation as a socio-organizational process and strengthen continuous learning, digital skills, employee participation, and change-management capabilities. Novelty/Originality – This review integrates fragmented literature on digital leadership, organizational transformation, organizational culture, employee engagement, and employee performance into a unified perspective and proposes future research linking organizational learning, employee agility, resilience, and sustainable performance.
Co-Authors Dedy Iswanto Mohammad Gamri Silvia Wahyu Safitri Suwandi S. Sangadji Ziqrurrahman Irsyad