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All Journal Journal of Music Science, Technology, and Industry (JOMSTI) Musyawarah: Jurnal Pengabdian Masyarakat AURORA: Journal of Emerging Business Paradigms
Ziqrurrahman Irsyad
Universitas Muhammadiyah Mataram
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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UPAYA PENINGKATAN LITERASI KEUANGAN MAHASISWA MELALUI KEGIATAN MAGANG DI PT. GERBANG NTB EMAS Ziqrurrahman Irsyad; Fathiyya Annisa; Baiq Lauwami Hudzaena; Anitia Hulpa’ya; Baiq Harly Widiyanti
Musyawarah: Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2023): Musyawarah: Jurnal Pengabdian Masyarakat
Publisher : Anfa Mediatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/musyawarah.v1i4.1569

Abstract

Pengabdian pada masyarakat ini dilaksanakan dengan melakukan kegiatan magang pada PT. Gerbang NTB Emas sebagai salah satu perusahaan yang bekerjasama dengan Universitas Muhammadiyah Mataram dalam program Merdeka Belajar Kampur Merdeka (MBKM). Kegiatan Pengabdian ini bertujuan untuk memetakan dan meningkatkan pemahaman tentang literasi keuangan mahasiswa Universitas Muhammadiya Mataram yang melaksanakan kegiatan magang di PT. Gerbang NTB Emas. Metode yang digunakan adalah Praktek Kerja Lapangan pada PT. Gerbang NTB Emas. Pengabdian dilakukan oleh 4 orang mahasiswa selama 4 bulan hari kerja. Adapun hasil dari praktek kerja lapangan ini ada peningkatan tingkat literasi keuangan dari 4 orang mahasiswa yang melaksanakan magang di PT. Gerbang NTB Emas. Mahasiswa sudah bisa membuat laporan keuangan sederhana yang biasa dilakukan selama melakukan kegiatan magang. Mahasiswa yang mengikuti kegiatan magang di PT. Gerbang NTB Emas dapat memahami pentingnya literasi keuangan dan mampu mengelola keuangan mereka dengan baik. Saran yang diberikan adalah perlu adanya kegiatan magang yang lebih banyak lagi di perusahaan-perusahaan yang bergerak di bidang keuangan.
The Role of Traditional Balinese Music in the Formation of Social and Cultural Identity: A Systematic Literature Dedy Iswanto; Ziqrurrahman Irsyad; Istiqlal
Journal of Music Science, Technology, and Industry Vol. 9 No. 1 (2026)
Publisher : Institut Seni Indonesia Denpasar

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Abstract

Purpose: This study aims to examine the role of traditional Balinese music, particularly gamelan, in shaping the social and cultural identity of Balinese society amid the challenges of globalization, with a focus on the impact of ethnic tourism and innovations in gamelan composition. Method: Using a Systematic Literature Review (SLR) approach based on the PRISMA 2020 guidelines, this study analyzed 15 relevant articles selected from the Scopus and Web of Science databases. Result and Discussion: Key findings indicate that gamelan music plays a significant role in strengthening Balinese social identity, both in religious ceremonies and as a cultural symbol that preserves traditional values. However, ethnic tourism has a dual impact, preserving culture while risking the commodification of art, which diminishes the original meaning of traditional Balinese music. Implication: Innovations in gamelan composition are proven to be crucial for maintaining the cultural relevance of Balinese music without sacrificing its traditional essence. This study identified limitations in the methodology used, as well as challenges in applying the findings in real-world contexts, particularly regarding the influence of tourism. Recommendations for future research include the use of interdisciplinary methodologies and sustainable tourism policies to ensure the preservation of Balinese culture.
Digital Innovation in Enhancing Competitiveness of Destination Marketing Strategy Ziqrurrahman Irsyad; Muhammad Fuzail; Dedy Iswanto; Mohammad Gamri
Aurora: Journal of Emerging Business Paradigms Vol. 2 No. 2 (2025): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v2i2.147

Abstract

This research aims to analyze the role of digital innovation in improving the competitiveness of tourist destination marketing strategies with a Systematic Literature Review approach. Literature sources were taken from Google Scholar, Scopus, and DOAJ indexers, with a focus on publications between 2014 and 2024. The results show that the application of digital technology in destination marketing has a significant impact on tourist attraction and satisfaction. Innovations such as social media, virtual reality, and digital content have proven to be effective in increasing destination visibility and enhancing the traveler experience. The characteristics of digital technologies, including their ability to provide real-time and interactive information, play an important role in influencing traveler decisions. However, the research also identified challenges such as the digital divide and potential loss of cultural authenticity that need to be addressed, as they may reduce the effectiveness of marketing strategies. Therefore, the balance between digital innovation and preservation of local culture is a key factor in creating an effective and sustainable marketing campaign. The findings are expected to provide insights for destination managers in designing marketing strategies that are more innovative and responsive to changing tourism trends.
Co-Authors Anitia Hulpa’ya Baiq Harly Widiyanti Baiq Lauwami Hudzaena Dedy Iswanto Fathiyya Annisa Istiqlal Mohammad Gamri Muhammad Fuzail