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All Journal Eastasouth Journal of Effective Community Services
Claudie Tiofanny
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya, Indonesia
Social Sciences

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Empowering the Local Economy Through Creative Product Innovation in Pematang Johar Claudie Tiofanny; Phan Bao Giang; Muhammad Hafiz Abd.Rashid; Ridwan Nurdin; Nurma Sari; Ovie Esrani Panggabean
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.502

Abstract

Creative product innovation is vital for empowering local economies and improving MSME competitiveness, especially in rural areas. This community service in Pematang Johar Village aimed to strengthen creativity, innovation, and digital marketing among 42 participants, including MSME owners, youth, and women entrepreneurs. Through workshops and mentoring based on Service-Learning and Participatory Action Research (PAR), participants improved by over 50% in product design, packaging, and digital promotion. They created culturally inspired prototypes and formed the Pematang Johar Creative MSME Forum to ensure continued collaboration. The program shows that innovation enhances business competitiveness while promoting social inclusion and sustainability, contributing to SDGs 8 and 9 through inclusive economic growth and community-based innovation.
Co-Authors Muhammad Hafiz Abd.Rashid Nurma Sari Ovie Esrani Panggabean Phan Bao Giang Ridwan Nurdin