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All Journal Eastasouth Journal of Effective Community Services
Phan Bao Giang
Universiy of Economics and Finance, Ho Chi Minh (UEF) Vietnam
Social Sciences

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Improving Community Financial Literacy to Prevent Illegal Online Lending and Investment Fraud Afrizal Afrizal; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Phan Bao Giang; Syahriyal Syahriyal; Eka Nurlina; Stiven Jerry Immanuel Hutabarat
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.500

Abstract

The International Community Service program was implemented in Pematang Johar Village, Deli Serdang Regency, North Sumatra—an emerging semi-periurban area characterized by socioeconomic vulnerabilities that heighten residents’ exposure to illegal online lending and fraudulent investment schemes. Utilizing the Participatory Action Learning and Action Research (PALAR) approach, the program integrated experiential learning, critical reflection, group discussions, and locally relevant case studies to strengthen financial literacy. Evaluation results indicate substantial improvements across key indicators, including knowledge of licensed financial institutions, the ability to identify illegal financial practices, and overall financial prudence. These findings demonstrate that contextualized, community-based financial education effectively enhances risk awareness and encourages safer financial behaviour. The program further provides practical insights for designing scalable and replicable community financial literacy models applicable to similar semi-periurban contexts.
Empowering the Local Economy Through Creative Product Innovation in Pematang Johar Claudie Tiofanny; Phan Bao Giang; Muhammad Hafiz Abd.Rashid; Ridwan Nurdin; Nurma Sari; Ovie Esrani Panggabean
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.502

Abstract

Creative product innovation is vital for empowering local economies and improving MSME competitiveness, especially in rural areas. This community service in Pematang Johar Village aimed to strengthen creativity, innovation, and digital marketing among 42 participants, including MSME owners, youth, and women entrepreneurs. Through workshops and mentoring based on Service-Learning and Participatory Action Research (PAR), participants improved by over 50% in product design, packaging, and digital promotion. They created culturally inspired prototypes and formed the Pematang Johar Creative MSME Forum to ensure continued collaboration. The program shows that innovation enhances business competitiveness while promoting social inclusion and sustainability, contributing to SDGs 8 and 9 through inclusive economic growth and community-based innovation.
Innovation Footprint and New Value Chain from Pematang Johar Village Dian Setyorini; Isra Rafika Sihombing; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Phan Bao Giang; Khoirul Amri; ⁠Teuku Muhammad Syahrizal; Diego Faustine Karim
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.505

Abstract

Pematang Johar Village is one of the agricultural villages with abundant rice production. However, a portion of the harvest results in low-quality rice such as broken grains, dull color, and leftover rice from daily consumption. This problem leads to economic inefficiency and increased food waste. Through this community service program, a new value chain innovation was introduced by processing rice waste into rice crackers. This innovation was chosen because of easily available raw materials, cultural consumption habits, and its potential to reduce food waste while creating local culinary identity. The production process is simple, low-cost, and offers wide marketing opportunities both online and offline. The program results show an increase in community knowledge and skills, establishment of a small business group, and the birth of a new culinary identity for Pematang Johar Village.
Improving the Capacity of Rice Farmers Through Micro-Business Management and Information Technology Training in Pematang Johar Village Elisabeth Nainggolan; Joni Joni; Widalicin Januarty; Najla Najla; Loo Teck Khun; Phan Bao Giang; Annisa I. Hafifa Siregar
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.506

Abstract

This community service activity aims to improve the capacity of rice farmers in Pematang Johar Village through micro-business management training and the use of information technology in agricultural activities. Farmers' low business management skills and limited access to agricultural information are major obstacles to increasing productivity and income. The activity was implemented through socialization, training, mentoring, and evaluation. The results showed an increase in farmers' understanding of farm management, simple financial record keeping, and the ability to use Android-based agricultural applications. This activity encourages farmers to manage their farms more efficiently, transparently, and sustainably.
Kerajinan Tangan dari Limbah Jerami Padi yang Bernilai Ekonomis Isra Rafika Sihombing; Khairul Ali Hutasuhut; Dian Setyorini; Sartiyah Sartiyah; Phan Bao Giang; Keysa Dwi Aulia
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.509

Abstract

Limbah jerami padi di Desa Pematang Johar selama ini belum dimanfaatkan secara optimal dan lebih sering dibakar sehingga menimbulkan polusi serta hilangnya potensi ekonomi masyarakat. Program pengabdian ini bertujuan meningkatkan nilai ekonomi jerami padi melalui pelatihan pembuatan kerajinan tangan sebagai peluang usaha kreatif berbasis potensi lokal. Metode yang digunakan adalah Participatory Action Research (PAR) melalui pendekatan pemberdayaan masyarakat dengan melibatkan kelompok petani, ibu rumah tangga, dan pemuda desa dalam seluruh proses pengorganisasian komunitas. Kegiatan meliputi pelatihan pengolahan bahan, desain produk, produksi, hingga pemasaran. Hasil pelaksanaan menunjukkan peningkatan keterampilan, terbentuknya kelompok usaha kerajinan jerami, serta munculnya pemimpin lokal yang mengoordinasikan kegiatan produksi. Selain menambah peluang pendapatan alternatif, program ini juga mengurangi praktik pembakaran jerami sehingga berdampak positif pada lingkungan. Secara keseluruhan, program berhasil mendorong transformasi sosial ekonomi menuju keberlanjutan desa.
Karang Taruna Human Resource Competency Development Through Soft Skills and Digital Literacy Training in Pematang Johar Village Lisa Elianti Nasution; Phan Bao Giang; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd.Rashid; Hendra Halim; Khoirul Amri; Dedi Irawan
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.512

Abstract

This community service program was carried out to answer the issue of lack of soft skills and digital literacy competencies among members of the Pematang Johar Village Youth Organization, which has an impact on the suboptimal role of youth in social activities and village development. The focus of this service is to increase communication capacity, leadership, teamwork, and the ability to utilize digital technology. The activity aims to empower youth through strengthening personal and organizational competencies. The methods used are participatory action research (PAR) and practice-based participatory training, which are carried out through soft skills sessions, basic digital literacy, advanced digital literacy, and technical assistance. The results of the activity showed a significant increase in the communication skills, leadership, and digital skills of the participants, the formation of a digital creative team, and the improvement of the organizational culture of Karang Taruna. This program has succeeded in encouraging youth as agents of social change in the village.
Creation of Attractive Digital Marketing to Improve the Branding of Pematang Johor Community Businesses Rahmad Dianta Purba; Linda Wahyu Marpaung; Muhammad Hafiz Abd.Rashid; ⁠Hendra Halim; Sipnarong Kanchawongpaisan; Phan Bao Giang; Nabila Dwi Puspita Sari
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.516

Abstract

This community service and research project aims to enhance the digital capabilities of the Pematang Johar Rice Field Tourism Village community through strengthened branding and digital marketing. The activity was motivated by the significant decline in tourist visits during the COVID-19 pandemic, which highlighted the need for more adaptive promotional strategies. The study employed a descriptive-participatory approach consisting of observation, socialization, training, and mentoring activities. A total of 60 participants were involved in training sessions covering visual content production, social media management, Google Maps optimization, and village website development. Pre-test results indicated low levels of digital literacy (40/100), while post-test scores increased sharply to 90/100 after the mentoring sessions. Beyond technical improvements, the program also led to social transformation, including the formation of a village digital team, increased collaboration among MSMEs, and the establishment of a new branding identity: “Pematang Johar – Rice Field Tourism on the Outskirts of Medan City.” The outcomes demonstrate that digital marketing is an effective strategy for promoting tourist villages and supporting sustainable local economic growth.
Co-Authors Afrizal Afrizal Annisa I. Hafifa Siregar Claudie Tiofanny Dedi Irawan Dian Setyorini Diego Faustine Karim Eka Nurlina Elisabeth Nainggolan Hendra Halim Hutasuhut, Khairul Ali Isra Rafika Sihombing joni joni Keysa Dwi Aulia Khoirul Amri Linda Wahyu Marpaung Lisa Elianti Nasution Loo Teck Khun Muhammad Hafiz Abd.Rashid Muhammad Hafiz Abd.Rashid Muhammad Hafiz Abd.Rashid Nabila Dwi Puspita Sari Najla Najla Nurma Sari Ovie Esrani Panggabean Rahmad Dianta Purba Ridwan Nurdin Sartiyah Sartiyah Sipnarong Kanchanawongpaisan Sipnarong Kanchawongpaisan Stiven Jerry Immanuel Hutabarat Syahriyal Syahriyal Widalicin Januarty ⁠Hendra Halim ⁠Teuku Muhammad Syahrizal