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All Journal Eastasouth Journal of Effective Community Services
Muhammad Hafiz Abd. Rashid
Universiti Teknologi Mara (UiTM) Malaysia
Social Sciences

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Empowering Rural Women Through Digital Marketing and Financial Management Education Towards Independent and Sustainable Businesses Deliyanti Simbolon; M.Fahriyal Aldi; Sipnarong Kanchanawongpaisan; Muhammad Hafiz Abd. Rashid; Phan Bao Giang; Najla Najla; Selfina Selfina
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.503

Abstract

Community service activities aim to improve understanding, skills, and confidence in utilizing digital technology and managing business finances effectively. Empowerment activities aim to create independent, resilient, innovative, and sustainable women entrepreneurs, so that they can have a positive impact on family welfare and the broader village economy. In Pematang Johar Village, weak digital literacy and poor financial management have caused many village women's businesses to stagnate, even at risk of stopping midway. Through intensive training and mentoring provided, the implementation team introduced and trained digital marketing and financial management according to the needs of the Village. The implementation methods included observation, digital marketing training, business financial management training, mentoring, and program evaluation. The results of the activities showed a significant increase in the understanding of digital marketing and business financial management. The activities are expected to improve product promotion and more organized financial management for women in Pematang Johar Village. Integrated empowerment is important to support sustainable businesses.
Training Tourism Business Budgeting for MSME Actors in Pematang Johar to Improve Operational Effeciency Susan Grace Nainggolan; Junika Napitupulu; Widalicin Januarty; Muhammad Haris Riyaldi; Sipnarong Kanchawongpaisan; Muhammad Hafiz Abd. Rashid; Putri Handayani
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.517

Abstract

Budgeting training for tourism MSME entrepreneurs in Pematang Johar aims to improve their operational cost management and business efficiency. This activity involved 20 MSME entrepreneurs from the culinary, handicraft, and tourism service sectors. The training methods included lectures, discussions, case studies, and budgeting practice. The training results showed an increase in participants' understanding of budgeting concepts, their ability to prepare financial plans, and their awareness of controlling operational costs. Post-training monitoring showed a reduction in cost waste, prioritization of expenditures, and the use of cost-effective promotions. Thus, this training contributed to improving the efficiency and sustainability of tourism MSMEs in Pematang Johar.
Co-Authors Deliyanti Simbolon Junika Napitupulu M.Fahriyal Aldi Muhammad Haris Riyaldi Najla Najla Phan Bao Giang Putri Handayani Selfina Selfina Sipnarong Kanchanawongpaisan Sipnarong Kanchawongpaisan Susan Grace Nainggolan Widalicin Januarty