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All Journal Journal Of Management Science (JMAS) Jurnal Mantik Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science Gudang Jurnal Multidisiplin Ilmu West Science Social and Humanities Studies Gudang Jurnal Pengabdian Masyarakat
Widalicin Januarty
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Pengaruh Kreativitas Dan Inovasi Produk Terhadap Keberhasilan Usaha (Studi Kasus Ruang Kopi Koju Cabang Cemara Asri Medan) Elisabeth Nainggolan; Novita Novita; Widalicin Januarty
Gudang Jurnal Multidisiplin Ilmu Vol. 1 No. 2 (2023): GJMI - AGUSTUS
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v1i2.20

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh dari Kreativitas dan Inovasi Produk Terhadap Keberhasilan Usaha Studi Kasus pada Ruang Kopi Koju Cabang Cemara Asri Medan. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang diguanakan dalam penelitian ini adalah data kuantitatif, yaitu data yang diperoleh dalam bentuk angka. Unit analisis dalam penelitian ini adalah Ruang Kopi Koju serta unit observasinya adalah Konsumen Ruang Kopi Koju. Populasi dalam penelitian ini adalah Konsumen Ruang Kopi Koju selama tahun 2022 yaitu sebanyak 8.640 konsumen dan jumlah sampel sebanyak 99 responden. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil menunjukkan bahwa variabel Kreativitas berpengaruh positif dan signifikan terhadap Keberhasilan Usaha dan variabel Inovasi Produk berpengaruh positif dan signifikan terhadap Keberhasilan Usaha Studi Kasus pada Ruang Kopi Koju. Hasil dari uji F menunjukkan bahwa Kreativitas dan Inovasi Produk secara serempak berpengaruh terhadap Keberhasilan Usaha.
Analisis Pengaruh Kredibilitas Influencer, Relevansi Konten, dan Tingkat Keterlibatan Sosial terhadap Perilaku Konsumen Generasi Z dalam Kampanye Influencer Marketing: Studi Kasus pada Industri Fashion di Indonesia Moh Gifari Sono; Mega Ilhamiwati; Widalicin Januarty; Eva Yuniarti Utami; Ferry Arfiansyah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.889

Abstract

Penelitian ini menyelidiki dinamika rumit yang memengaruhi perilaku konsumen Generasi Z di industri fesyen Indonesia, dengan fokus pada peran kredibilitas influencer, relevansi konten, dan keterlibatan sosial. Pendekatan kuantitatif digunakan, dengan mensurvei sampel konsumen Generasi Z yang beragam di berbagai kota besar di Indonesia. Analisis model pengukuran menetapkan reliabilitas dan validitas konstruk, sementara model struktural mengungkapkan hubungan yang signifikan dan positif antara kredibilitas influencer, relevansi konten, keterlibatan sosial, dan perilaku konsumen. Temuan ini memberikan wawasan yang dapat ditindaklanjuti oleh para pemasar dan influencer, yang menekankan pentingnya membangun kredibilitas, membuat konten yang relevan, dan mendorong keterlibatan sosial untuk secara efektif terhubung dan mempengaruhi konsumen Generasi Z.
The Effect of Environmental Awareness, Sustainable Corporate Image, and Green Product Price on Consumer Purchase Intention in Indonesia Hommy Dorthy Ellyany Sinaga; Fenny Fenny; Elisabeth Nainggolan; Widalicin Januarty
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.956

Abstract

This quantitative study examines the relationship between customer purchase intention in Indonesia and environmental awareness, sustainable company image, and green product costs. Likert scale items were used to measure the dimensions in a survey with 279 Indonesian consumers as a sample. Regression analysis was performed on the data using SPSS version 26. The findings showed a strong positive correlation between customer purchase intention, green product price, sustainable company image, and environmental awareness. In particular, customer purchase intention was positively influenced by more environmental awareness and good opinions of business sustainability. Furthermore, Indonesian customers showed a readiness to pay more for environmentally friendly goods. Businesses and legislators seeking to encourage sustainability and ecologically conscious customer behavior in Indonesia should take note of these findings.
Pemberdayaan Masyarakat Desa Pematang Johar dengan Strategi Content Marketing untuk Produk Kreatif Januarty, Widalicin; Nainggolan, Elisabeth; Tiofanny, Claudie
Jurnal Pengabdian Harapan Bangsa Vol. 2 No. 2: Mei 2024
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/jphb.v2i2.207

Abstract

Content Marketing adalah strategi pemasaran menggunakan tulisan, video, maupun suara. Hampir semua hal yang mengandung tulisan, video, atau gambar di sekitar kita saat menjelajahi internet merupakan konten. Masyarakat Desa Pematang Johar disarankan untuk menggunakan content marketing dikarenakan banyaknya aplikasi yang menggunakan content marketing sebagai lahan pemasaran yang cukup membantu memperkenalkan produk/jasa yang dihasilkan desa tersebut apalagi untuk zaman sekarang pengguna aplikasi tersebut telah digunakan dari anak remaja sampai dewasa. Tujuan dari sosialisasi ini adalah untuk meningkatkan pengetahuan penduduk desa dalam memanfaatkan teknologi yang telah ada sekarang yang diharapkan nantinya akan meningkatkan pendapatan masyarakat.  
The influence of product knowledge and customer relationship marketing on interest customer buy at PT. RHB Sekuritas Indonesia Medan Gultom, Pesta; Rezeki, Sri; Januarty, Widalicin; Sutantio, Andy
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5246

Abstract

This research aims to determine the influence of Product Knowledge and Customer Relationship Marketing on Customer Buying Interest at PT. RHB Securities Indonesia Medan. The research methodology used is a quantitative descriptive method. The research population that will be used in the research is all prospective customers who will make purchases from the company during the 2023 period, the exact number of which is not known. Due to the unknown population and bias in the number of consumers who make purchases, using the Hairs formula, 100 respondents were obtained, while the sampling technique was to use accidental sampling. The results of the research analysis show that the variable has a significant positive influence partially and simultaneously between Product Knowledge and Customer Relationship Marketing on customer buying interest at PT. RHB Securities Indonesia
Digital marketing strategy for purchasing decisions at Rezeky Payet Medan Gultom, Pesta; Januarty, Widalicin; Wilbert, Wilbert
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.622

Abstract

This study aims to determine the influence of social media and content marketing on purchasing decisions at Rezeky Payet Medan. Rezeky Payet Indonesia is known as a supplier of high-quality raw materials for the fashion industry in Medan. The method used in this study is quantitative descriptive, and population use in this study consists of consumers who have shopped at Rezeky Payet Medan, the exact number of whom cannot be determined. Due to the uncertain number of respondents, the researcher used the hair method, which is a method employed when the researcher does not know the exact population size. In this study, 120 respondents were obtained, while the sampling technique used was accidental sampling. Data testing analysis consists of descriptive classical assumption tests, multiple linear analysis, partial hypothesis tests (t-test) and simultaneous tests (f-test), as well as the coefficient of determination test. The analysis results show a positive significant influence, both partially and simultaneously, between social media and content marketing on purchasing decisions at Rezeky Payet Medan.
The influence of sponsorship and social media marketing on brand awareness at the bites brownies Januarty, Widalicin; Nainggolan, Elisabeth; Fenny, Fenny; Suci, Ratih Dwi
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.640

Abstract

Research conducted at Brownies The Bites aims to determine the variables that affect brand awareness of Brownies The Bites which is thought to be influenced by sponsorship and social media marketing. Research method used in this study was collecting data through literature review and field research, which was then analyzed systematically based on the study’s goals. In order to solve problems and prove the hypotheses, the data collected was then analyzed using descriptive analysis and regression analysis. The results of the research is Sponsorship partially has a positive and significant influence on Brand Awareness at The Bites Brownies. Social Media Marketing partially has a positive and significant influence on Brand Awareness at The Bites Brownies. Sponsorship and Social Media Marketing simultaneously have a positive and significant influence on Brand Awareness at The Bites Brownies. In this study, Brand Awareness is 68.7% influenced by sponsorship and social media marketing, while the remaining 31.3% is caused by various other factors that will not be explained in this study.
Mengenal Lebih Dekat Transaksi Saham Bagi Generasi Muda Untuk Siswa SMK Negeri 2 Rantau Utara Rahmad Dianta Purba; Pesta Gultom; M. Fahrial Aldi; Widalicin Januarty
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1332

Abstract

Perkembangan teknologi digital memudahkan generasi muda untuk memahami dan berpartisipasi dalam investasi, termasuk pasar modal. Namun, keterbatasan literasi keuangan sering menjadi penghambat bagi siswa untuk memulai investasi. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman siswa SMK Negeri 2 Rantau Utara mengenai transaksi saham dan literasi pasar modal. Program ini melibatkan seminar, diskusi interaktif, dan pelatihan praktik transaksi saham. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman. Hasilnya menunjukkan adanya peningkatan signifikan pada semua aspek yang diukur, termasuk pemahaman pasar modal (51%), sekuritas (46%), pembukaan rekening saham (43%), transaksi saham (40%), dan penentuan saham yang baik (34%). Program ini memberikan kontribusi penting dalam meningkatkan literasi keuangan siswa dan mendorong mereka untuk berinvestasi secara bijak. Pendekatan ini diharapkan dapat diterapkan lebih luas guna memperluas wawasan generasi muda tentang pasar modal dan investasi saham.
Studi Literatur: Pengembangan Talenta Digital untuk Transformasi Digital di Sektor Jasa Keuangan Afrizal; Gultom, Pesta; Januarty, Widalicin; Claudie Tiofanny
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.584

Abstract

Digital transformation has fundamentally changed the financial services sector, demanding the presence of skilled digital talent capable of adapting to and leveraging technologies such as Cybersecurity, Cloud Computing, Big Data Analytics, and Artificial Intelligence. This research aims to explore the role of higher education in developing the digital talent necessary to accelerate digital transformation in this sector. This study employs a qualitative-descriptive research design with a literature review approach. The literature review was conducted by collecting articles from reputable international journals indexed in Scopus that align with the research objectives over the past five years (2019-2024) using the Publish or Perish (PoP) application. Content analysis was then performed to identify the challenges and opportunities in creating a relevant curriculum for developing digital talent in the financial services sector in Indonesia through higher education, as well as how this can support the acceleration of digital transformation. The results indicate that collaboration between higher education and industry, along with government policy support, is crucial for creating a competitive and innovative financial ecosystem. This research recommends the development of educational programs that emphasize digital skills and adaptive capabilities to meet the ever-evolving market needs.
Sosialisasi Aplikasi “SignalPolri” Sebagai Pengabdian Masyarakat Jemaat GKPI Resmi Jemaat Teladan Januarty, Widalicin; Manik, Desma Erica Maryati; Loo, Petrus
Jurnal IPTEK Bagi Masyarakat Vol 3 No 1 (2023)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v3i1.670

Abstract

Tulisan ini merupakan hasil pengabdian untuk membahas Sosialisasi Aplikasi SiglnalPolri. Tujuan dari penelitian ini adalah untuk mengetahui tata cara pembayaran pajak kendaraan bermotor secara online melalui aplikasi  SiglnalPolrit Kota Medan dan untuk mengetahui kendala apa saja yang terjadi pada saat pembayaran pajak kendaraan bermotor secara online melalui aplikasi Signal Samsat Kota Medan dan untuk mengetahui upaya apa saja yang dilakukan. telah dilakukan untuk mengatasi kendala saat membayar pajak kendaraan bermotor secara online melalui aplikasi Signal Polres Medan Kota. Metode yang digunakan dalam penelitian ini adalah dengan menggunakan metode deskriptif kualitatif. Dari penulisan yang telah dilakukan dapat disimpulkan bahwa pembayaran pajak kendaraan bermotor tidak perlu ke kantor Samsat tetapi dapat dilakukan melalui aplikasi Signal online
Co-Authors Afrizal Arfiansyah, Ferry Claudie Tiofanny Elisabeth Nainggolan Ellyany Sinaga, Hommy Dorthy Eva Yuniarti Utami Fenny Fenny Fenny Fenny Ferry Arfiansyah Gultom, Pesta Hommy Dorthy Ellyany Sinaga Ilhamiwati, Mega Leonardi, Nicholas Loo, Petrus M. Fahrial Aldi Manik, Desma Erica Maryati Mega Ilhamiwati Moh Gifari Sono Nainggolan, Elisabeth Novita Novita Pesta Gultom Rahmad Dianta Purba Sianturi, Richardo Aprianto Sinaga, Hommy Dorthy Ellyany Situmorang, Irvan Rolyesh Sono, Moh Gifari Sri Rezeki Suci, Ratih Dwi Sutantio, Andy Tiofanny, Claudie Utami, Eva Yuniarti Wilbert Wilbert