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p-Index From 2021 - 2026
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All Journal Journal International Dakwah and Communication
Adriansyah Muftitama
Institut Agama Islam Negeri Kerinci
Languange, Linguistic, Communication & Media Social Sciences Other

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CONTEMPORARY DA’WAH BROADCASTING MANAGEMENT: COMPETITIVE STRATEGIES OF ISLAMIC TV STATIONS AND YOUTUBE CHANNELS IN RETAINING AUDIENCES Adriansyah Muftitama; Ali Al-Jubouri; Murtadha Ibrahim
Journal International Dakwah and Communication Vol. 5 No. 2 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v5i2.1127

Abstract

The rapid digitalization of religious engagement has precipitated an intense rivalry between established Islamic television stations and emerging YouTube channels. This study investigates the competitive management strategies employed by these entities to optimize audience retention within a saturated media landscape. Adopting a qualitative comparative case study design, the research analyzes operational workflows and engagement metrics from national TV networks and high-performing digital channels. Data were gathered through in-depth interviews with station managers and content creators, supplemented by secondary analysis of digital analytics. The results identify a stark strategic divergence: television stations remain constrained by rigid, supply-side bureaucratic models that yield declining viewership, whereas YouTube channels utilize agile, demand-side strategies to achieve superior retention. Specifically, digital entities leverage real-time algorithmic feedback to maximize engagement, a competency largely absent in traditional broadcasting. The study concludes that the sustainability of contemporary Da’wah broadcasting depends on shifting from capital-intensive infrastructure to data-driven managerial agility. These findings offer a novel framework for “Algorithmic Da’wah Management,” suggesting that institutional authority is no longer sufficient without the integration of adaptive digital strategies to capture the modern viewer’s attention.
SOCIAL CHANGE AND COMMUNICATION IN ISLAMIC CONTEXTS: EXPLORING THE ROLE OF FAITH IN ORGANIZATIONAL DEVELOPMENT Adriansyah Muftitama; Adam Idris; Rina Haji Omar
Journal International Dakwah and Communication Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v6i2.1261

Abstract

The role of faith in organizational development has gained increasing attention, particularly in Islamic contexts where religious principles shape organizational practices and communication strategies. Islamic values such as justice, Shura (consultation), and community welfare have profound implications for organizational behavior, leadership, and social responsibility. This study aims to explore how these faith-based principles influence organizational communication and contribute to social change. The research focuses on Islamic organizations, examining the integration of faith in decision-making, communication practices, and community engagement. A qualitative case study approach was employed, incorporating interviews with organizational leaders and employees, document analysis, and observations across five Islamic organizations. The findings suggest that the incorporation of Islamic values leads to more inclusive decision-making processes, stronger communication channels, and a heightened sense of social responsibility. Organizations that prioritized faith-based values demonstrated greater transparency, employee engagement, and community involvement. The study concludes that faith plays a central role in fostering social change within organizations, enhancing both internal development and broader societal impact. Integrating Islamic values into organizational practices not only promotes ethical decision-making but also drives positive social transformation. These findings contribute to the understanding of faith-based organizational development and offer practical insights for integrating religious values in modern organizational contexts.
Co-Authors Adam Idris Ali Al-Jubouri Murtadha Ibrahim Rina Haji Omar